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  • Ksubaka’s media network surpasses 5,000 playSpots installed across China

    Ksubaka’s media network surpasses 5,000 playSpots installed across China

    Ksubaka today announced that it has broken through the 5,000 barrier of installed playSpots across China. Ksubaka has the fastest growing direct-to-consumer media network in China with over 10 million shoppers engaging with the network each month. Importantly for brands, each shopper is engaged with a bespoke interactive experience for over one minute.

    Ksubaka’s media network addresses the issue of how to connect with consumers at the physical point of purchase – in-store. Interactive kiosks called ‘playSpots’ provide fun mini games that take the consumer on a branded game journey. Key brand messages and information are played out through game play with rewards and offers redeemable once the session has been completed. A typical fun game session lasts for one minute – Ksubaka calls this a ‘Moment of Joy’ (MoJo). Games are provisioned to the network over-the-air.

    To support Ksubaka’s rapidly growing network of playSpots is a sophisticated real-time analytics platform providing campaign owners with deep data-driven insight into activity results. Campaigns can be tweaked and optimised in a matter of minutes across the entire network, providing full control and a level of understanding, right at the point of purchase. Ksubaka’s network provides an opportunity for brands which was never previously available. The likes of Coca-Cola, Colgate, Head & Shoulders, Kellogg’s and many others are already taking this opportunity to better engage in-store with consumers.

    “Our rapid roll out across Asia and unique ability to connect with consumers at the moment when they are in ‘purchase mode’ gives us one of the most powerful new media networks available to brands and retail,” said Julian Corbett, CEO and Co-Founder, Ksubaka. “Brands get access to incredible engagement stats, which are both reliable and meaningful, and significantly a demonstrable uplift in sales. The feedback we get from retailers is that shoppers play and afterwards they have a smile on their face. We are creating Moments of Joy for shoppers and brands alike.”

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  • David Beckham film heads Biotherm Homme campaign

    David Beckham film heads Biotherm Homme campaign

    A David Beckham film is spearheading a campaign to promote Biotherm Homme’s Force Supreme skincare range.

    Celebrating the sportsman’s life story, a video documentary Force Supreme: The Story of My Life was put together by Swedish director Johan Renck, known for his music videos and commercials.

    In his 40s, Beckham is still a fashion and grooming icon, and in the skincare movie he tells how his life is still evolving.

    He says he uses Force Supreme serum to improve his skin, and says the range’s new Life Essence “is really a booster in the morning”.

    French luxury skincare brand Biotherm launched Biotherm Homme in 1985 and offers more than 80 products for different skin types and concerns. Biotherm Homme is a brand in the L’Oreal Luxe portfolio.

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  • Miniso signs up to enter US

    Miniso signs up to enter US

    China’s fast-fashion designer brand Miniso has signed a comprehensive strategic co-operation agreement to enter the US.

    A signing ceremony in Guangzhou was attended by Miniso global co-founder Ye Guofu and Asia Pacific VP Li Minxin as well as a representative from Miniso’s US partner, Matthew Liang.

    Miniso has opened 1400 stores internationally in the past three years, with its global revenue hitting RMB5 billion (US$750 million) last year.

    After focusing on markets in China and Japan, Miniso has successively signed strategic co-operation agreements with 36 other countries and regions.

    Ye says Miniso and its US partner will further co-operate in areas such as product research and development, model updating and talent training.

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  • LINE explores more opportunities to expand user base

    LINE explores more opportunities to expand user base

    Japanese messaging app LINE is seeking to develop new features and establish a partnership with a major bank to seize a larger user base in Indonesia.

    LINE’s new Indonesia country director Ongki Kurniawan said on Thursday that it would try to develop new features, such as live video streaming, which has already been tested on several levels. One notable example of that is the recent broadcasting of a concert by Indonesian pop band Kahitna, which drew 3 million viewers on the LINE stream.

    The video streaming feature, however, is still in its conceptual phase as the company needs to figure out how to properly get around the obvious problem of Indonesia’s weak internet infrastructure.

    “LINE has to wait and work together with local telecom operators as they are the ones that have the ability to properly address the infrastructure and network issues,” said Ongki, who previously served as digital officer at telecommunications operator XL Axiata.

    In the near future, the app plans to also announce a partnership with a major bank that will fall short of being a “financial technology” service. However, no details were immediately available regarding the upcoming partnership.

    Ongki insisted that the key to becoming the “most notable and popular communication app” was to focus on closing the distance between users located across the archipelago as well as for businesses who use LINE to peddle their wares to expand their customer range.

    Content-wise, the application has steadily evolved from being a messaging app to becoming a platform where news, entertainment and business collide in one package: A target that had been achieved since the company started its Indonesian operations in 2013.

    It has gradually tried to enter the news and shopping sectors, with the LINE Today news aggregator service launched in February and the LINE Shopping Marketplace being launched just last Thursday.

    “To increase our user base, which is our primary goal at the moment, we need quality and diverse content. From there, even brands that use our service can benefit from our larger user base as it gives them more value to collaborate with others,” Ongki said.

    As for the fate of its messaging service, the company claims that its diverse functionality has given LINE the higher ground compared to other messaging services operating in Indonesia as the app boasts a majority of millennial users that make up more than 70 percent of its Indonesian user base.

    At the same time, Ongki said localization in terms of content through its widely used Stickers and its trademark LINE Webtoon comics platform have also given it an edge in the market. LINE is reportedly present in about 70 percent of all smartphones active in Indonesia.

    LINE recorded a total of 220 million monthly global active users in the second quarter of 2016, with Indonesia listed as its largest market with estimated 90 million users.

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  • Citilink recruits 70 new pilots for business expansion

    Citilink recruits 70 new pilots for business expansion

    Low-cost carrier Citilink, a subsidiary of national flag carrier Garuda Indonesia, recruited 70 candidate pilots to boost the company’s business expansion after a three-month enrollment process from June to August this year.

    Citilink president director Albert Burhan said that the company had chosen the candidates out of 897 applicants from across country.

    “We need to recruit more pilots to undertake our expansion and open new routes,” Albert said at the Garuda Indonesia Training Center (GITC) in Jakarta on Monday.

    The recruited pilots will undergo a series of training at the GITC and at the Airbus training centers in Toulouse, France, and Florida, US, for at least six months. They will exercise to achieve a “type rating” as is required to operate an Airbus A320.

    Garuda Indonesia human resources director Linggarsari Suharso warned the candidate pilots that working as a pilot was a difficult job. A pilot must prioritize the safety of passengers over other considerations, he said.

    “Safety is the top priority in the transportation business,” he said at the training center on Monday.

    According to data from the Transportation Ministry last year, Indonesia needs at least 600 new pilots every year. Meanwhile, 24 pilot schools across the country graduate from 15 to 24 students each annually.

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  • Indonesia asks Alibaba’s Jack Ma to advise its e-commerce development

    Indonesia asks Alibaba’s Jack Ma to advise its e-commerce development

    Indonesia has asked the chairman of China’s Alibaba Group Holding Ltd, Jack Ma, to act as adviser in the development of the Southeast Asian country’s nascent e-commerce industry, according to a video released by the government.

    Indonesia has the world’s fourth-largest population, boasting a young, internet-savvy demographic, and a thriving e-commerce market that is increasingly attracting global investors.

    Earlier this year, Alibaba bought a controlling stake in Southeast Asian online retailer Lazada Group for around $1 billion, while a group of investors led by private equity firms KKR & Co LP and Warburg Pincus LLC poured more than $550 million into Indonesian ride-hailing start-up Go-Jek.

    To promote growth in the e-commerce industry, the government is setting up a “steering committee” consisting of 10 ministers for which it has asked Alibaba’s Ma to be an adviser, Communication and Information Minister Rudiantara said.

    “The thinking behind this is to make Indonesia’s positioning in the international marketplace more prominent,” Rudiantara said in a video released by the state secretariat. The minister, like many Indonesians, only uses one name.

    Rudiantara is part of President Joko Widodo’s delegation attending the G20 summit in the Chinese city of Hangzhou.

    An Alibaba spokeswoman confirmed that Ma was asked to be adviser to Indonesia’s e-commerce steering committee, but declined to say whether he had accepted the offer.

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  • Millennials to Decide Future of TV in Indonesia

    Millennials to Decide Future of TV in Indonesia

    As of 2016, according to the Central Statistics Agency’s estimations, Indonesian millennials — born between the 1980s and early 2000s — make up about 41 percent of the 258.8 million population.

    “The future will be in OTT and many want to capture this market. The number of millennials is going to be big in Indonesia and infrastructure is now being prepared. The government has rolled out 4G and smartphone prices are getting lower each year,” Greeny said.

    Genflix offers its customers thousands of videos, Japanese cartoons and other exclusive content. Genflix currently has three million subscribers, 60 percent of whom are paying customers. Most of them access the service via their smartphones.

    The catch

    Hendy Lim from the Redemption Entertainment said this is the moment for the local talents and content creators as the content-hungry OTT services will keep on coming to tap into the growing Indonesian middle-class. But there is a catch.

    Hendy, who has just left his position as the vice president of the media company MNC Group, said the OTT services need to compete with the deep-pocketed free-to-air televisions.

    “These free-to-airs can pay up to $30,000 per episode. I can’t tell the exact number, but I think [the OTT] can pay only 5 percent of it,” he said, adding that free-to-air revenues are high because many people still watch television.

    The on-demand services will also have to face uncertain regulations with regard to corporate establishment, taxes and censorship.

    Communications and Information Technology Minister Rudiantara promised that this year the government will produce a regulation governing the OTT services. The regulation will take into account the international tax treaty and censorship measures similar to those applied for televisions.

    Desmond Poon, chief technology officer of the listed internet service provider Link Net, said during the summit that censorship as such is against the idea of the internet.

    Despite the challenges posed by censorship and the not yet fully available broadband connectivity, especially in the easternmost part of the country, Poon remains optimistic the OTT business will continue to grow.

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  • Mobile and Internet Usage Propels Southeast Asia’s Retail Ecommerce Sector

    Mobile and Internet Usage Propels Southeast Asia’s Retail Ecommerce Sector

    Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region, as explored in a new report, “Ad Fraud in the US: How More Sophisticated Methods Are Hurting Mobile, Video and Performance Measurement”

    Retail sales in the six largest economies in Southeast Asia—Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam—will total $786.45 billion this year, representing 3.6% of worldwide sales. Indonesia, the most populated country in Southeast Asia, will also have the largest retail market, with $245.86 billion in sales. Thailand and Vietnam will follow, at roughly $190 billion and $161 billion, respectively.

    Retail potential in Southeast Asia is determined in large part by population size and purchasing power. Collectively, these six nations benefit from having a population of over 561 million people as of 2016, according to estimates from the US Census Bureau. And that number will continue to expand, growing to nearly 583 million people in 2020, adding about 21.7 million new consumers over the next four years.

    Robust economic growth in these markets is giving way to rising incomes and expanding middle classes. Data from the International Monetary Fund (IMF) shows that total GDP rose from $1.824 trillion in 2010 to $2.462 trillion in 2016. These figures, which account for inflation, are forecast to rise even further, topping $3.346 trillion by 2020.

    Southeast Asia is also experiencing a boom in urbanization, which will also help drive further retail expansion across the region. Generally, retail players focus on urban areas because they have the greatest opportunity (i.e., large population sizes) and favorable conditions for development—such as developed transportation systems, supply chains and technology. Several of the most densely populated cities in Southeast Asia are also the ones growing quickly in population size and retail infrastructure.

    Additionally, rapid ecommerce growth continues to increase in Southeast Asia. eMarketer estimates that the digital retail market—including retail products ordered online via mobile—will reach $14.04 billion in 2016, up from $10.50 billion in 2015, an increase of 33.6% year over year

    Nonetheless, ecommerce’s contribution to retail sales in Southeast Asia is still relatively small. In the six countries tracked by eMarketer, digital retail sales will make up 1.8% of total retail sales in 2016, with the lowest ecommerce share in the Philippines (0.9%) and the highest in Singapore (4.5%). These figures stand in sharp contrast to the more developed ecommerce markets in China and South Korea, where digital retail will represent 18.4% and 12.1%, respectively.

    Southeast Asia is on the cusp of an ecommerce boom, as fast-growing mobile and internet usage propels consumer spending. There are over 262 million internet users residing in these six markets. And many of these consumers are mobile-first internet users, or people who primarily access the web through their mobile phones. eMarketer estimates that about 177 million people—or 67.5% of internet users—will own and use a smartphone in 2016.

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  • July Sees Record-high Tourist Arrivals to Indonesia

    July Sees Record-high Tourist Arrivals to Indonesia

    The Central Statistics Agency (BPS) recorded 1.03 million foreign tourist arrivals to Indonesia in July 2016. The number represents a 17.67-percent year-on-year increase from July 2015.

    Compared to June 2016, the increase is 20.42 percent.

    “This is a new record, with the number foreigners entering Indonesia reaching more than a million in one month,” BPS deputy for Statistic and Distribution Sasmito Hadi Wibowo said in Jakarta Thursday, September 1.

    The achievement, he said, is largely thanks to the Tourism Ministry’s intensive campaigns in many parts of the world and the many promotional events held in domestic travel destinations.

    Sasmito said the biggest number of tourists came from China, Saudi Arabia, and Australia.

  • Video to account for 75% of 4G traffic by 2020

    Video to account for 75% of 4G traffic by 2020

    By 2020, mobile video usage will have increased to about 75% of total 4G traffic, from 15% in 2016, according to Huawei and Ovum.

    A paper from the companies predicts that 4K UHD video, social media video, mobile video, VR/AR applications, 5G/FTTx network penetration will be among the driving forces of increased video usage.

    Also contributing will be the latest IT technology trends, including cloud computing, bid data and Telco OS.

    Enterprise video is also becoming a major factor of this growing video trend. On top of existing incumbent provided video services such as training, meetings with clients and remote medical services, a series of new video conferencing tools is being broadly deployed in various industries.

    Video conferencing is quickly shaping the strategic infrastructure business of telcos. Major players are exploring new ways to implement successful strategies for enterprise video, striving to be the leaders in the field amidst the video business transformation opportunities.

    Important steps to success

    Since big video has already been identified as a strategic imperative, the paper points out that IPTV, SVOD and the broad application of video services will influence how telcos build their big video business strategies. Three important steps to success are:

    First, telcos will need to fully capitalize on the opportunities offered by targeted bundled services: identify individual, family and enterprise groups as the three major markets into which telcos should provide target-oriented and innovative bundled services, such as aggregated online or mobile video services and TV entertainment offerings.

    Second, telcos should strive to ensure customer loyalty and retention by exploring new video business monetization models from simply paying for services to paying for a differentiated, high-quality video user experience.

    Third, yet as important, telcos should attempt to drive integration across the entire video industry ecosystem to maximize the market opportunities for all participants in the video distribution value chain.

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  • Australia may require mobile network sharing

    Australia may require mobile network sharing

    Australian competition regulator ACCC has launched an inquiry into whether to mandate the establishment of a wholesale mobile roaming service, particularly in regional areas.

    The regulator is considering declaring a wholesale domestic mobile roaming service, which mobile providers could use to provide coverage in areas where they do not operate their own network.

    The inquiry will seek to evaluate how consumer demands for mobile service are evolving and whether this differs in regional and urban areas.

    In addition, the ACCC will evaluate the likely investment plans of established mobile operators absent a declaration, as well as whether there are any barriers to extending the reach of mobile networks.

    While the ACCC has previously considered mandating the provision of mobile roaming in regional areas in 1998 and 2005, ACCC chairman Rod Sims said much has changed since this time.

    “Network coverage is clearly a key feature of a mobile service, and each of the mobile network operators has extended its networks since we last looked at this issue in detail,” he said.

    “We do think it’s time we look at the issue again in detail, and examine some of these key matters, including consumer demand, network investment, and barriers to competition. We consider the most efficient way to do that is to consider all of the issues carefully through a declaration inquiry.”

    But he stressed that the regulator has not yet formed any opinion as to whether the declaration is needed, and that the inquiry could instead find that consumers would be harmed by the introduction of such a requirement because it could give mobile operators less incentive to invest in expanding their networks.

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  • Samsung issues recall over exploding Note7s

    Samsung issues recall over exploding Note7s

    Samsung plans to conduct a global recall of its Galaxy Note7 following reports that the device can overheat and even explode due to a faulty battery.

    The company announced it has stopped sales of the device and will voluntarily replace it for existing customers over the coming weeks.

    As of September 1 there had been 35 reported cases of battery malfunctions globally, Samsung said. The company is conducting a thorough inspection with suppliers to identify possible affected batteries in the market.

    But sales of the device have not been suspended in every marke. In a statement, 3 Hong Kong said it has learned from Samsung Hong Kong that sales of the device will not be affected by the recall, and the device launched in the market as scheduled last week.

    By contrast, the Philippines’ Globe will participate in the recall, and announced it will replace existing Note7 devices as soon as Samsung is able to provide replacement units, or customers can select another replacement device instead.

    Bloomberg has estimated that it may cost Samsung as much as $1 billion to replace all 2.5 million Note7 phones shipped since the device’s launch two weeks earlier. The company could also face reputational damage a a precarious time for smartphone vendors.

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  • Pizza Hut Malaysia parent to relist

    Pizza Hut Malaysia parent to relist

    QSR Brands, parent of Pizza Hut Malaysia, plans to relist, raising more than US$400 million.

    The company is Malaysia’s largest fast food operator with more than 450 Pizza Hut restaurants in Singapore and Malaysia. It has the sole KFC franchise rights for Malaysia, Singapore, Cambodia, and Brunei.

    The Wall Street Journal reports the company will prepare to accept bids this month (September), but the exact size of the offer has yet to be finalised. Majority shareholder, state government-owned Johor Corp, with a 51 per cent slice of the business, may hold onto its investment for the time being.

    ASR Brands was taken private for $1.3 billion by a consortium led by private equity firm CVC Capital Partners in 2012. The other significant investor is Malaysia’s Employees Provident Fund.

    The most recent major Malaysian IPO in the consumer sector was 7-Eleven Malaysia Holdings, which raised $225 million in 2014.

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  • Bank Indonesia to launch national payment gateway

    Bank Indonesia to launch national payment gateway

    Bank Indonesia will soon issue a new policy in payment system — “National Payment Gateway” (NPG) — to prevent outflow of fund in the “e-commerce” transactions that will help redress the countrys domestic trade balance .

    “Soon we will issue a policy of national payment gateway. All payment systems in the country from various providers will be connected in what we call inter-connectivity and inter-operability. Jut wait and see,” Deputy Governor of the central bank Perry Warjiyo said here on Friday .

    Perry said with the NPG all domestic transactions would be wrapped up in the country without the use of foreign payment system service.

    “This is important before we start cooperation with other countries that all transactions made in Indonesia could be settled in the country ,” Perry said.

    With the NPG we could increase domestic trade balance in each transaction made in Indonesia without relying on financial service of agency, he added.

    Perry said NPG also would support payment system in tourism industry, which the government actively develops as a potential foreign exchange earner.

    Bank Indonesia encourages the government to develop and modernize the countrys tourism industry to grow to become a new economic growth driver amid the slump that hits the export and mining sector which have lost their most of role as the economic backbone.

    Perry said the tourism industry could help accelerate the economic development in mid term.

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  • Jakarta’s tax amnesty gets a rich boost

    Jakarta’s tax amnesty gets a rich boost

    Two of Indonesia’s wealthiest men say they will participate in a government-led tax amnesty to clear their past omissions, boosting the scheme’s credibility.

    Mr James Riady, the son of Lippo Group’s founder, went to the Jakarta tax office yesterday to take part, said his spokesman Danang Kemayan Jati. Mr Tahir, founder of Bank Mayapada, who goes by one name, said by phone that his family would submit documents this month to support the plan.

    “If a big fish like Riady joins the programme in a public way, that lessens the restraint for everybody else to follow suit,” said OCBC Bank economist Wellian Wiranto in Singapore, according to Bloomberg.

    “We have seen the momentum start to build, so things are starting to look up for the tax amnesty.”

    President Joko Widodo has staked his credibility on a programme that the government estimates will generate 165 trillion rupiah (S$17 billion) in revenue.

    He ordered his Cabinet to summon the largest taxpayers, especially those with assets overseas, to ensure they take part. Since the amnesty began in July, the finance ministry has seen 4 trillion rupiah in penalty fees, or 2.4 per cent of the target.

    Tax rates under the amnesty will range from 2 per cent to 10 per cent over three stages, depending on how soon individuals declare their previously untaxed assets and whether the funds are repatriated.

    Indonesia has a population of 250 million, but only 27 million are registered taxpayers. Of these, just a million file tax returns regularly each year – one of the lowest figures among countries in the region.

    Newly minted Finance Minister Sri Mulyani Indrawati has said she is putting trust-building at the top of her agenda as she tries to get more Indonesians to pay taxes, to raise funds for a massive infrastructure plan aimed at stimulating growth in South-east Asia’s largest economy.

    “It’s not acceptable for a country like Indonesia to have a tax ratio that is very low,” she told Bloomberg in an interview last month. “This is… because both sides, the taxpayers as well as the government, have not been able to establish a good relationship based on trust, confidence and credibility.”

    She also pledged to address Indonesia’s complicated procedures and high tax rates compared with neighbouring countries.

    Individuals who sign up for the plan will be allowed to invest in assets such as gold, property and infrastructure projects, according to the finance ministry. Participants can also move funds between approved assets before a three-year holding period ends, the ministry said.

    The scheme has got off to a slow start, but could pick up pace with big businesses getting on board.

    Lippo Group, founded by Mr Mochtiar Riady in the 1950s, has stakes in property developer Lippo Karawaci, healthcare firm Siloam International Hospitals and retailer Matahari Department Store. It also has stakes in Singapore-based First Real Estate Investment Trust and Lippo Malls Indonesia Retail Trust.

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