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Tag: 6ixty8ight

  • 6ixty8ight accelerates Southeast Asian expansion with Vietnam debut

    6ixty8ight accelerates Southeast Asian expansion with Vietnam debut

    At first glance, lingerie brand 6IXTY8IGHT’s retail store will draw you in with its pink facade, serving as a visual anchor. Its neonlight signages, with quirky quotes would make you want to whip out your phone for a quick snap; these are just the little details that will attract millennials. 6IXTY8IGHT was actually founded 2002 in Paris, by French lingerie designer, Marie Destombe, and Swedish business man, Erik Ryd. In the year 2003, Eric set up headquarters in Hong Kong, and launched the brand’s first store in Beijing.

    In an email interview with CEO of 6IXTY8IGHT, Ms. Jacqueline Porjé, she shared that the brand’s core audience is of the age between 15 and 25 years who love fashion and follow trends. But, “everyone who is young at heart can wear 6IXTY8IGHT!” she added.

    Porjé previously held the position of Assortment Director, a role she assumed since joining 6IXTY8IGHT in January 2015. In this position, she managed the brand’s overall product offering. She was promoted to Chief Executive Officer in 2017, where she now oversees the company’s assortment, finance, business development, operations, marketing and international expansion.

    So what makes 6IXTY8IGHT different from other lingerie brands out there? “We offer a wide selection of trending lingerie styles such as bralettes and wireless bras. We are also famous for offering pieces in a large array of colours, fun animal prints, comfortable modal fabrics, cotton-soft materials, feminine and girly lace and more,” Jacqueline stresses. 6IXTY8IGHT even recently launched their Lunar New Year offerings, paying homage to the Chinese horoscope with cute piglet motifs as well as a sizzling red collection.

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  • 6ixty8ight launches first Philippines store

    6ixty8ight launches first Philippines store

    Lingerie is a category that has been faring well during the pandemic as more women are forced to stay home.

    In line with this, Hong Kong-based lingerie retailer 6ixty8ight has announced expansion of its e-commerce operations to other Asian countries after it forayed into the Japanese market in June this year.

    The customers in Thailand and Philippines will now be able to shop for the brand’s full range of lingerie, homewear, casualwear and accessories.

    The brand is also looking to introduce its new collections, including Modern Lace Collection and Summer Styles, with the launch of the online portal.

    The company said in a statement that the decision to expand to different countries with its e-commerce portal is a ‘top priority’ as more and more customers are shifting to online shopping during the pandemic.

    Within 2 months, the brand has set up base in 3 Asian countries – a move that will likely create more awareness ahead of the launch of physical stores in the markets.

    The brand currently has over 200 stores spread across countries like South Korea, Malaysia, Singapore and Greater China.

    Earlier this year, the 6ixty8ight had launched its first outlet in Mongolia in January with a plan to open 16 more outlets within a month.

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  • 6ixty8ight opens first franchised store in China

    6ixty8ight opens first franchised store in China

    Hong Kong-based lingerie and fashion label 6ixty8ight has opened its first franchise store in Mainland China.  The 6ixty8ight franchised store is located at Daruncheng Shopping Centre in Henan, its first brick-and-mortar outlet in the province, and spans about 153sqm. It features6 a full range of lingerie, nightwear, loungewear, apparel and accessories.  According to the company, the franchising model is part of 6ixty8ight’s expansion strategy to reach more customers in Asia.

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  • 6ixty8ight expands online into two more SEA countries

    6ixty8ight expands online into two more SEA countries

    Lingerie chain 6ixty8ight is expanding its e-commerce network into Thailand and the Philippines, less than two months after it launched in Japan.

    “With an increasing proportion of customers who prefer to shop online, 6ixty8ight puts e-commerce business as the top business priority,” the company said in a statement.

    The Hong Kong-headquartered brand said it uses online stores as a means to start building brand awareness in new markets before progressing into physical stores. In two months, 6ixty8ight has opened a presence in three new markets in Asia.

    The 6ixty8ight online stores in Thailand and the Philippines will feature a full range of lingerie, homeware, casualwear, and accessories. The brand will also introduce its new collections, including Modern Lace Collection and Summer Styles.

    Founded in 2002, 6ixty8ight operates more than 200 stores across Greater China, South Korea, Singapore, and Malaysia.

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  • 6ixty8ight makes Japanese debut with online launch

    6ixty8ight makes Japanese debut with online launch

    Hong Kong lingerie brand 6ixty8ight marks its Japanese debut tomorrow by launching an e-commerce store.

    The 6ixty8ight Japan online store will be used to build brand awareness in the market before the first physical stores open later this year.

    “The brand’s expansion strategy has been highly focused on e-commerce since the last quarter of 2019, which also became the top business priority as a result of multiple markets being locked down due to Covid-19 epidemic since the beginning of 2020,” the company said in a statement.

    The online store will feature a full range of lingerie, homeware, casualwear and accessories. The brand will also introduce its new collections on the Japan online store including Tropical Lace Collection and Everyday Dresses.

    Founded in 2002, 6ixty8ight operates more than 200 stores across Greater China, South Korea, Singapore and Malaysia.

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  • 6ixty8ight joins Shopee and SSG platforms

    6ixty8ight joins Shopee and SSG platforms

    International fashion lingerie and apparel label 6ixty8ight has made its debut on Shopee and SGG.com.

    The move follows the brand’s expansion into e-commerce following the launch of its own online sales platform in November last year and the establishment of a flagship on Lazada last month. 6ixty8ight’s online outreach now serves regional buyers from Singapore, Malaysia, Indonesia and South Korea.

    The firm operates more than 200 physical outlets across the region, located in Greater China, South Korea, Singapore and Malaysia.

    Meanwhile, 6ixty8ight launched its first outlet in Mongolia last month, located in Hohhot.

    6ixty8ight was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie-manufacturing business in Asia, who saw a gap in the market for a “youthful and energetic lingerie brand”.

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  • 6ixty8ight opens first store in Mongolia as China expansion ramps up

    6ixty8ight opens first store in Mongolia as China expansion ramps up

    Hong Kong lingerie brand 6ixty8ight has launched its first outlet in Mongolia and says it aims to open 16 more outlets in China this month.

    Located in Hohhot, the Mongolia 6ixty8eight store offers the latest trends in lingerie, homewear, loungewear, casualwear and accessories.

    The lingerie label has been growing significantly since its first China store opened in Beijing, with 16 new stores opening there this month.

    Last month, 6ixty8igtht opened its flagship stores on Lazada serving Singapore, Malaysia, Thailand and the Philippines. The brand is already making another new move to launch on another online platform, Shopee, this month.

    Founded in 2002, 6ixty8ight is one of Southeast Asia’s fastest-growing fashion brands, with more than 200 stores now trading across Greater China, South Korea, Singapore and Malaysia.

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  • 6ixty8ight to launch online in Singapore and Malaysia

    6ixty8ight to launch online in Singapore and Malaysia

    Hong Kong-headquartered lingerie retailer 6ixty8ight is to open an e-commerce store for Singapore and Malaysia this month.

    The 6ixty8ight online store offers lingerie, sleepwear, homewear, loungewear, casual wear, and accessories.

    In the first phase of online store development, 6ixty8ight will introduce “Click & Collect”, where online purchases can be picked up at any preferred local store. The online store also features the new November collections, Eyelash Lace, Iridescent Dreams, and Beary Cute.

    6ixty8ight’s online expansion in Singapore and Malaysia comes a month after the brand launched its first e-commerce store across Hong Kong, Taiwan and South Korea.

    6ixty8ight has opened a series of new physical stores in Singapore and Malaysia – at Orchard Gateway and Paya Lebar Quarter Mall last month in Singapore and a second store at Mitsui Outlet Park KLIA in Malaysia, to be followed by its third store in the country, at Gurney Paragon Mall next week.

    Founded in 2002, 6ixty8ight is one of Southeast Asia’s fastest-growing fashion brands, with more than 200 stores now trading across Greater China, South Korea, Singapore and Malaysia.

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  • 6ixty8ight Singapore expands by opening stores

    6ixty8ight Singapore expands by opening stores

    Hong Kong lingerie brand 6ixty8ight is trebling its Singapore store network. 6ixty8ight Singapore will open new stores at Tampines 1 on December 1 and at Bugis Junction this week. They follow the brand’s debut at VivoCity in July.

    The Bugis Junction 6ixty8ight Singapore store will take up340sqm of space, a little larger than the 270sqm site at Tampines 1 – but both are considerably larger than the first store, which is just 185sqm.

    6ixty8ight was founded in 2005 by Hop Lun Group which has manufactured lingerie for many international brands for more than 25 years. Its strategy was to use its manufacturing expertise to create underwear for Chinese women. Such a course did not cannibalise sales from its manufacturing customers, which primary target western markets. It was the first time the manufacturer had developed its own label.

    The brand, which targets women aged 15 to 30, has found a ready market in Hong Kong, Taiwan and South Korea where its value offer and fun store decor has differentiated it from rivals. It now has more than 150 stores in the region.

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  • 6ixty8ight opens first SEA store at Singapore

    6ixty8ight opens first SEA store at Singapore

    Hong Kong-headquartered lingerie label 6ixty8ight has opened its first store in Southeast Asia, at VivoCity.

    The new 6ixty8ight Singapore store takes up more than 2000sqft on level 2 of the popular shopping centre.

    The brand was founded in 2005 by Hop Lun Group which has manufactured lingerie for many international brands for more than 25 years. Its strategy was to use its manufacturing expertise to create underwear for Chinese women. Such a course did not cannibalise sales from its manufacturing customers, which primary target western markets. It was the first time the manufacturer had developed its own label.

    Between 2014 and 2016, the company embarked on a rapid growth plan, expanding from 48 stores to 110, 20 of them in Hong Kong and the balance in Mainland China. Today it has 140 stores, having since expanded into South Korea, Taiwan and Macau. Its points of difference are carefully targeting women aged 15-30, focusing on lingerie, socks, nightwear and minimal casual wear to complement it (rather than trying to take on fast-fashion chains which offer broad ranges to both genders and children) and pricing. In Singapore the store will sell bras at S$13.90 and denim culottes for $39.90.

    The 6ixty8ight Singapore store will feature the brand’s full range, including accessories.

    To mark the opening, the store is giving away 6800 pairs of panties free to shoppers who can show instore that they follow the label on Instagram.

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  • 6ixty8ight expansion plan to Korea

    6ixty8ight expansion plan to Korea

    Hong Kong-headquartered youth fashion brand 6ixty8ight has chosen South Korea for its first international foray outside Greater China.

    The company will open a flagship store in Myeongdong, downtown Seoul, at 992 sqm, its third largest footprint. A second store will follow on the fashion street of Garosu-gil in Sinsa-dong of southern Seoul.

    Owned by Hop Lun Group, which has for 25 years manufactured lingerie for many of the world’s largest brands, 6ixty8ight sells affordable, fashionable lingerie and casual wear designed specifically for the Asian female figure.

    Over the last two years, the retail brand has undergone a revamp and launched a major expansion, now numbering more than 130 stores through Hong Kong and Mainland China.

    Last year, in an exclusive interview, 6ixty8ight COO Anders Heikenfeldt said the secret to the brand’s new success has been a single-minded focus on who it is, what it stands for and who its customers are – a narrow band of 15 to 30 years.

    “We have a unique offer. Our value proposition is different to H&M, Zara, Forever 21 or Uniqlo – they go broad trying to cover menswear, women, kids – very mass – and they have something for everyone under the one roof.

    “Our strategy is to be very different and to be very true to our target. That’s our DNA. We are not going to divert into men or older customers.”

    At the time, Heikenfeldt said the company was in the final stages of planning to enter two international markets. It has not yet revealed the second.

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