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Tag: accelerate

  • Amazon India Drops Referral Fees to Accelerate Seller Growth Amidst Fierce E-commerce Competition

    Amazon India Drops Referral Fees to Accelerate Seller Growth Amidst Fierce E-commerce Competition

    Amazon has announced that it will abolish the referral fee for sellers in India on items priced under 1000 rupees (approximately US$10.98). This decision aims to encourage more retailers to use their platform and gain a stronger hold on India’s competitive e-commerce market.

    Expanding ‘Zero-Referral Fee’ Policy

    Amazon’s initiative builds upon its ‘zero-referral fee’ policy, introduced last year, which encompassed about 12 million items priced below 300 rupees. This program played a significant role in a 50% increase in new sellers joining Amazon’s Indian platform. The referral fee is a commission that sellers pay Amazon for each item sold.

    Starting March 16, this new policy now covers more than 125 million items. In addition to scrapping the referral fee, Amazon has decided to reduce some shipping costs.

    Targeting Small Businesses and Entrepreneurs

    “This step is intended to make selling on Amazon more profitable and simpler, particularly for small businesses and entrepreneurs in tier-2 and tier-3 cities,” said Amit Nanda, Director of Selling Partner Services for Amazon India.

    India is a vital market for Amazon, given the rapid growth of the internet user base in the world’s second-most populous country, driving e-commerce growth.

    However, Amazon is up against stiff competition from Walmart-backed Flipkart and Reliance Industries’ retail arm, owned by billionaire Mukesh Ambani. Quick-commerce entities such as Eternal’s Blinkit and Swiggy’s Instamart are also making significant inroads into market share.

    In December, Amazon announced plans to invest over $35 billion in India by 2030. While this investment will help expand its AI infrastructure, the focus will primarily be on growing retail logistics and stimulating small-business growth.

    Questions & Answers

    What is Amazon’s new initiative regarding referral fees in India?

    Amazon has decided to eliminate the referral fee for products under 1000 rupees, aiming to attract more retailers to their platform.

    How will this affect small businesses and entrepreneurs in India?

    By removing the referral fee and reducing some shipping costs, Amazon is making selling on its platform more lucrative and easier, particularly for small businesses and entrepreneurs in smaller cities in India.

    What are Amazon’s future investment plans for India?

    Amazon plans to invest over $35 billion in India by 2030, with a focus on expanding its AI infrastructure, enhancing retail logistics, and promoting small-business growth.

  • Accelerate, a Digital growth initiative by Capillary, is now a Google Premier Partner

    Accelerate, a Digital growth initiative by Capillary, is now a Google Premier Partner

    Capillary Technologies, whose solutions help businesses get ahead of the digital evolution and stay consumer ready, has announced that their Accelerate initiative is now a Google Channel Partner and Google Premier Badge holder. Amidst the increasing inclination of businesses to unify their multiple sales channels to derive greater ROI out of their digital marketing efforts, this recognition will help brands to drive increased conversions and better spend optimisation through intelligently targeting the right consumer at the right time.

    The Accelerate team envisions this as a means to drive more relevant and targeted results for online as well as offline businesses by driving the right customers through the right channel. Being a Premier Badge holding Channel Partner, Accelerate benefits with dedicated account management for efficient turn-around timings, exclusive industry vertical insights, competitor data and Beta access to new products for associated clients to implement in their digital strategies. This will help brands better orchestrate their customer’s journeys and drive better conversations.

    Soumajit Bhowmik, Director at Accelerate stated – “The increase in digital media consumption has made it an important channel for brands to engage their consumers. Around 10% of brand marketing spends are invested in the digital medium. In the current scheme of things, data sits in silos across the channels – both online and offline. We’re solving just this!”

    In relation to the partnership with Google, Soumajit added, “This recognition is a testimony to our uncompromising commitment towards client success through a sustainable and profitable e-commerce ROI. In a short span of time, we are working with more than 40 premium brands globally like HUL, W, Fair & Lovely, LuLu Webstore, Bata, amongst others and delivering cost-effective and ROI driven cutting edge performance marketing. We look forward to a greater market share of digital marketing spends of online/offline retailers and helping them make e-commerce profitable.”

    Capillary Technologies is looking at this as a means to help accelerate partner businesses while working together to create a more targeted, strategic, and revenue driven approach for marketers across the world.

    Abhijeet Vijayvergiya, VP and Business Head Asia Pacific, Capillary Technologies, commented on what this means to Capillary’s business in Southeast Asia, “This recognition from Google is a testimony to our steadfastness on developing revolutionary products and reinforces our goal to make brands always consumer ready. Southeast Asia is undergoing an incredible transformation thanks to digital technologies. And with Capillary Accelerate, we will push this transformation in the direction that delights both the retailers and the customers.”

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