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  • Swedish Chic Hits Bangkok: Acne Studios Launches First Store in Thailand at Siam Paragon

    Swedish Chic Hits Bangkok: Acne Studios Launches First Store in Thailand at Siam Paragon

    Acne Studios, a leading fashion house from Sweden, has made its debut in Thailand with the inauguration of its first outlet at Siam Paragon, located in Bangkok.

    Design Aesthetics

    The new store, nestled in the heart of the city’s primary shopping area, mirrors the brand’s distinctive, minimalist retail design concept with a specific emphasis on materials. Conceived by the brand’s creative director Jonny Johansson in collaboration with Halleroed, a renowned Swedish architecture firm, the store’s innovative design language is seamlessly integrated with Acne Studios’ worldwide aesthetic.

    Pink granite is the highlight of the store’s design, utilized extensively throughout the facade, flooring, and structural pillars. It plays a pivotal role in establishing the brand’s unique visual identity and setting a unique ambiance for the store.

    Product Range

    The Siam Paragon store will showcase Acne Studios’ Autumn/Winter 2025 collections for men and women. Customers can also shop for shoes, accessories, and the brand’s latest product, the Camero bag.

    Expansion in Asia-Pacific

    The opening of the Bangkok store marks yet another milestone in Acne Studios’ ambitious expansion plan across the Asia-Pacific region. The inauguration follows closely on the heels of the recent launch of a flagship store in Tokyo’s Aoyama district, as the brand seeks to intensify its presence in key regional markets renowned for high-end contemporary fashion.

    Questions & Answers

    What design concept does the new Acne Studios store in Bangkok follow?
    The store mirrors the brand’s distinctive minimalist retail design concept with a specific emphasis on high-quality materials. It features an extensive use of pink granite, setting a unique ambiance for the store.

    What products does the new Acne Studios store offer?
    The store offers Acne Studios’ Autumn/Winter 2025 collections for both men and women. It also retails footwear, accessories, and the newly launched Camero bag.

    What does the opening of the new store in Bangkok signify for Acne Studios?
    The opening of the Bangkok store marks yet another milestone in Acne Studios’ ambitious expansion plan across the Asia-Pacific region. It follows the recent launch of a flagship store in Tokyo’s Aoyama district.

  • Acne Studios Unveils Pink Granite-adorned Flagship Store In Tokyo’s Aoyama District

    Acne Studios Unveils Pink Granite-adorned Flagship Store In Tokyo’s Aoyama District

    Acne Studios, a renowned fashion brand from Sweden, has unveiled its flagship store in the Aoyama district of Tokyo.

    Designing the Flagship Store

    The store occupies three levels and was crafted in association with Hallerod, an architecture firm based in Stockholm and a long-term collaborator of the brand. The store’s interior is predominantly adorned by pink granite, a signature material in Acne’s retail settings, employed throughout the store’s floors, walls, and fixtures.

    Max Lamb, a London-based designer, contributed matching pink sofas made of leather and fabric, adding to the store’s distinctive aesthetic. The lighting was designed by Parisian Benoit Lalloz, further enhancing the store’s unique ambiance.

    Collaborations & Collections

    The basement of the store features ceramic works by Takuro Kuwata, a renowned Japanese artist. These pieces were curated as part of a collaboration spearheaded by Acne’s creative director, Jonny Johansson. This partnership also resulted in a capsule collection that reimagines traditional Acne pieces. The collection includes denim, bags, and small leather goods.

    Store Offerings

    The flagship store houses the complete range of Acne Studios products. Shoppers can find men’s and women’s clothing, footwear, accessories, jewelry, and eyewear, offering a comprehensive Acne Studios shopping experience.

    Questions & Answers

    Who designed the interior for Acne Studios’ flagship store in Tokyo?
    The space was designed in collaboration with Stockholm-based architecture firm Hallerod. The interior is characterized by pink granite, used throughout the store’s floors, walls, and fixtures.

    What is unique about the basement of the store?
    The basement displays ceramic works by Japanese artist Takuro Kuwata. These were curated as part of a project led by Acne’s creative director, Jonny Johansson.

    What types of items does the store sell?
    The store carries the full Acne Studios range, including men’s and women’s apparel, footwear, accessories, jewelry, and eyewear.

  • Acne Studios re-opens Tokyo Store

    Acne Studios re-opens Tokyo Store

    Fashion brand Acne Studios has reopened its Shibuya concept store in Tokyo to coincide with the launch of a new collection.

    The company, part-owned by Hong Kong fashion retail operator I.T Group, has released a new range of leather accessories at the Shibuya store in Tokyo, which since 2017 has been used to showcase new collections.

    The 68sqm “project store” was redesigned by Kasthall. Centrestage is a capsule collection which includes new versions of the brand’s two most popular bags, Musubi and Baker, as well as small leather goods, card holders, keychains and wallets.

    The collection will be on sale at the store for the next year.

    The majority shareholding of Acne Studios recently changed, with Oresund, Creades and Pan Capital funds stakes acquired by IDG Capital and I.T Group, reflecting a deliberate strategy to shift focus towards Asia.

    Hong Kong, South Korea and Japan each host a series of Acne Studio stores and there are shops in Beijing, China, with another scheduled to open in Chengdu this month.

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  • IDG Capital and Hong Kong-based I.T Group invests in Acne Studios

    IDG Capital and Hong Kong-based I.T Group invests in Acne Studios

    Acne Studios has sold minority stakes to China-focused investment firm IDG Capital and Hong Kong-based I.T Group, ending almost a year of speculation that the brand would be acquired by a larger rival.

    Acne, one of the earliest and most successful purveyors of the “Scandinavian cool” style that has since become popular across fashion and design, had held talks with potential buyers as far back as 2013, from French luxury conglomerate Kering to private equity firms. Earlier this year, the company was working with Goldman Sachs on a possible sale, at a valuation of up to €500 million ($570 million).

    Instead, IDG and I.T Group will acquire stakes of 30.1 percent and 10.9 percent respectively, from Öresund, Creades and PAN Capital, Acne said in a statement Sunday. Founder Jonny Johansson and executive chairman Mikael Schiller will remain majority shareholders in the business.

    When Acne began shopping itself around earlier this year, the M&A market for fashion and luxury was booming, powered by perceived growth opportunities and increasing market complexity that made it harder and harder for sub-scale players to compete without greater access to the capital — and expertise — that sophisticated and deep-pocketed strategic or private equity investors can bring to the table. Over the course of 2018, Dries Van Noten sold a majority stake to Spanish luxury group Puig for an undisclosed sum, and Missoni sold a 41.2 percent stake to FSI Mid-Market Growth Equity Fund in transaction worth €70 million. Most recently, Michael Kors acquired Versace for $2.1 billion.

    But in recent months, the temperature of the market has changed. The ongoing trade spat between the US and China has fuelled economic uncertainty and raised questions about the future of luxury demand. Shares of publicly traded luxury brands have plummeted.

    The Stockholm-based label, founded in 1996, launched as a niche denim brand and has since built a strong modern contemporary-luxury name, well known for its upscale ready-to-wear and a distinct Scandinavian vibe that is popular with streetwear-attuned millennials. While the brand has yet to develop a strong leather goods offering, its sneakers are gaining traction. Last year, it generated $221 million in sales revenue with Ebitda, a measure of operating profit, of $35 million. It has over 50 own-brand stores in 13 countries.

    However, sales growth slowed at the brand last year, rising just 9 percent, the slowest pace in at least a decade, according to a Goldman Sachs presentation to potential buyers. The brand still generates 43 percent of its sales through a network of 600 wholesalers, a potential point of vulnerability in a world where direct-to-consumer fashion is stealing market share from department stores.

    Acne’s two new investors are likely to give the brand a leg up in Asia, already a key source of growth (Asia drove one-quarter of Acne’s sales last year, second only to Europe, according to the Goldman presentation). I.T Group has served as Acne’s Asian retail partner since the early 2000s. IDG Group, which has also invested in Farfetch and Moncler, specialises in expansion opportunities in China and the rest of Asia (10 of the firm’s 13 offices are based in the Asia region).

    “Acne Studios will greatly benefit from their extensive know-how within fashion and the rapidly evolving universe of online and offline retail,” Schiller said in a statement.

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