Retail News CRM

Tag: adam brotman

  • APAC mobile advertising market booming

    APAC mobile advertising market booming

    The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%.

    This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights designed to help publishers and advertisers with their decision-making on ads.

    Among others, the report investigated in-app growth, advertising spending, mobile video and advertising fraud.

    The mobile ad market is healthy, according to Smaato, with significant growth across all key advertising metrics, including ad request volume and eCPMs. Demand and supply both increased year-over-year, as advertisers direct more money into mobile advertising.

    In the APAC, India stood out from the pack with a 425% growth in mobile ad requests. This was more than twice the growth rate of the fastest growing markets in EMEA and the Americas, which were led by Spain at 152% and the USA at 170% respectively.

    Smaato says India’s meteoric ad request growth is characteristic of an emerging mobile market in which the number of mobile device owners, their time spent on mobile, and overall app downloads all rise quickly.

    When it comes to the top countries for eCPM growth, Singapore (154%), Japan (125%), Australia (111%), Hong Kong (99%) and Indonesia (96%) topped the charts. As comparison, eCPMs increased in the United States by 79% and in Canada by 70%, while Switzerland (92%) and the United Kingdoms (66%) topped the chart in the EMEA.

    “The impressive ad request and eCPM growth in APAC are driven by app developers finding new ways to better monetize their content even as consumers are spending more time on apps. Advertisers from all verticals are realizing that apps are where consumers are — and they are directing more funds into this channel,” Smaato APAC managing director Alex Khan said.

    “With app usage increasing across the region, there will also be more monetization opportunities for mobile publishers.”

    The full report can be downloaded here (free registration).

    Lees ook:

  • J.Crew hired the Starbucks executive

    J.Crew hired the Starbucks executive

    Adam Brotman, a longtime Starbucks executive who helped mold the Seattle coffee giant into one of the most technologically advanced retailers, is leaving the company after nine years for a top role at J.Crew.

    Brotman will join J.Crew as president and chief experience officer and report to new CEO Jim Brett, who replaced legendary chief executive Mickey Drexler this summer.

    Brotman was most recently the top executive overseeing Starbucks stores but is perhaps best known for the work he did in previous digital-focused roles. As chief digital officer, Brotman oversaw the launch of Starbucks’ popular “mobile order and pay” smartphone feature — which now accounts for 11 percent of total transactions at Starbucks-owned stores.

    He also led the teams that developed the original payment feature inside the Starbucks app. Starbucks said last year that 30 percent of in-store transactions are completed via mobile payments.

    “Adam’s experience with global field operations and cutting-edge consumer-facing digital platforms makes him an invaluable partner in shaping and driving J.Crew Group’s strategic initiatives to the next level,” J.Crew’s CEO said in a statement. “Adam will help us establish customer relationships that leverage all our channels, helping us to serve them in ways that are more meaningful and relevant to how they shop and live.”

    Brotman will join an executive team attempting to lead a turnaround of the classic American clothing giant that has seen sales slide as customers opt for less expensive clothes from fast-fashion retailers and shift loyalty to clothing brands that originated online.

    Amazon’s push into fashion probably hasn’t helped either. Last year, Drexler said J.Crew approached Amazon about a sale.

    Lees ook: