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Tag: Aditya Birla

  • Aditya Birla plans to open 500 stores this year

    Aditya Birla plans to open 500 stores this year

    India’s Aditya Birla Fashion and Retail is set to launch more than 500 stores by the end of the year.

    According to reporting in The Economic Times, the firm, which owns the Pantaloons fast-fashion brand, is counting on shifting buyer interest towards its branded clothing despite economic indicators of a lull in consumer spending – and its plans represent three times the company’s normal growth rate. Aditya Birla’s strategy seeks to invigorate spending while speeding up the expansion of exclusive brand outlets, including conversion of some large wholesalers into exclusive brand outlets.

    “The general consumption habits are changing, especially in a digitally connected network, when you are seeing a desire for brands and aspiration for better quality products,” said Aditya Birla MD Ashish Dikshit.

    “There is a very large movement to buy brands and the opportunity in a country like India will keep emerging from new markets.”

    The firm also currently plans to release a line of mass-market traditional ethnic wear, which represents an estimated 30 percent of the overall apparel market in India.

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  • Ted Baker opening first Indian store in New Delhi

    Ted Baker opening first Indian store in New Delhi

    Ted Baker India is about to launch its first store for India, in the Chanakya Mall in New Delhi.

    Menswear, womenswear and accessory collections will feature in the UK clothing retailer’s 1600sqft (149sqm) store.

    All Ted’s store interiors are bespoke to their location, with the New Delhi outlet featuring rich jewel tones reflecting traditional Indian dress with inspiration drawn from the Crown Jewels for a British twist.

    A timber floor featuring a diamond formation welcomes guests to the space, while the ornate ceiling features three-dimensional diamond shapes of brushed and polished brass. The fitting rooms have intricate printed wallpaper and are upholstered in regal purple with gold trim, plus the walls feature hanging jewel pendants.

    Props referencing the British monarchy are displayed in ornate frames throughout the store, such as red-oak timber-topped tables with gold stylised legs.

    Ted Baker’s entry into India is a JV with Aditya Birla Fashion and Retail, which started its international brand portfolio a decade ago with The Collective.

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  • Forever 21 India opens in Kolkata

    Forever 21 India opens in Kolkata

    Fast-fashion brand Forever 21 India has opened a store in Kolkata, its 16th outlet on the sub-continent.

    Covering 6000 sqft (557 sqm), the store features the latest spring/summer collection, and as well as Forever 21 apparel and accessories includes the retailer’s other brands including 21 Men and cosmetics line Love and Beauty. It also offers lingerie and shoes.

    From Aditya Birla Fashion and Retail, Forever 21 already has a presence in Bangalore, Chennai, Delhi, Hyderabad, Mumbai and Pune.

    Forever 21, which introduces new styles every week, was founded in the US in 1984 by Korean immigrants. It has more than 600 stores under the Forever 21, XXI Forever, For Love 21, Heritage 1981 and Reference brands. In Asia, stores can be found in China, Japan, Korea and the Philippines.

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  • Ralph Lauren Indian debut on table

    Ralph Lauren Indian debut on table

    Ralph Lauren may launch into India through a franchising agreement.

    The premium US lifestyle products company is reportedly negotiating a Ralph Lauren India debut along these lines with Aditya Birla Fashion and Retail.

    Insiders say the first Ralph Lauren store in India will open in the Emporio mall at Chanakyapuri, in New Delhi’s diplomatic enclave, reports The Economic Times. The mall is owned by major commercial real estate developer DLF (Delhi Land & Finance).

    Discussions are at an advanced stage and the store should be launched in the next seven to eight months, an insider says.

    Founded 50 years ago, the New York-­based fashion giant designs, markets and distributes apparel, accessories, fragrances and home furnishings under a wide range of brands.

    According to a report by Indian industry body Assocham last year, the luxury goods market in the nation of 1.2 billion people is likely to grow 25 per cent year ­on ­year.

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