Retail News CRM

Tag: adtech

  • Neosframe Launches Retail Video Platform Starting at $2,700 a Month

    Neosframe Launches Retail Video Platform Starting at $2,700 a Month

    Brisbane-based platform Neosframe launched an automated video production tool for retail marketing teams in September 2026, with plans starting at $2,700 a month.

    The self-service system uses artificial intelligence to generate campaign creative across multiple channels, helping retailers adjust promotions ahead of the critical Christmas trading period.

    How the Production Guardrails Work

    Founded by chief executive Haley McDonald and chief operating officer Katarina Diquez, the platform features built-in guardrails that keep pricing, disclaimers and brand rules protected from generative AI.

    Enterprise tiers scale to support thousands of video outputs monthly across digital advertising, social channels, email campaigns and digital in-store screens. The system combines creative variation generation and compliance approvals into one workflow, replacing the manual handoffs between external agencies and internal legal teams.

    The Operational Shift for Agency Networks

    Retail marketing departments across Asia-Pacific face mounting pressure to localize and update commercial campaigns without inflating headcount. When a price cut or regional inventory change requires adjustments across six formats, traditional agency turnaround times often wipe out the commercial window.

    By bringing routine asset versioning into automated software, retail operators cut outside production fees and shorten go-to-market cycles from days to minutes. The commercial risk shifts from creative execution errors to internal data accuracy, because automated pipelines publish pricing directly to consumer-facing channels.

    Pressure Ahead of Holiday Trading

    Fourth-quarter trading pushes margins across consumer sectors, making fast creative adaptation essential for weekly promotional turnover. Retailers that rely on static three-month campaign schedules lose sales to agile discounters who adjust localized digital inventory daily.

    Neosframe developed the platform following repeated industry friction where creative asset delivery lagged merchandising decisions during high-volume sale events.

    Deployment Timelines Across Regional Accounts

    The company is deploying its software to retail clients ahead of the November and December holiday retail peaks. Marketers are monitoring whether the automated pipeline can handle sudden inventory-driven price adjustments across thousands of store locations without compliance failures.

  • Brandpay Logs 65 Million Impressions Turning Retail Shoppers into Ad Channels

    Brandpay Logs 65 Million Impressions Turning Retail Shoppers into Ad Channels

    Australian retail technology platform Brandpay has logged 65 million organic impressions across 250 brands by turning regular shoppers into measurable advertising channels. The platform generated an average 4.2 times return on reward spend across 12,894 pieces of customer content.

    Instead of hiring professional creators, the system pays shoppers in store credit when they post authentic social media content about products they bought. That credit circulates back through existing checkout systems, encouraging repeat transactions.

    Micro audiences and store credits

    Brandpay co-founder and chief executive Dr Mike Haywood said the model distributes reach across regular buyers rather than concentrating budgets on a handful of high-profile influencers. More than 80 per cent of rewarded participants have between 100 and 5,000 followers.

    The mechanics produce measurable cost advantages over standard digital ad inventory. Brandpay reported an average cost per mille of $2.48 and a cost per click of $2.62 across its network.

    A brand’s own content describes itself. A customer’s content is evidence.

    RetailNews Asia has tracked a sharp regional pivot away from high-fee influencer contracts across Asia-Pacific e-commerce operators, as rising customer acquisition costs on major ad platforms force merchants to monetize their existing customer bases.

    Measuring return on reward spend

    Shoppers rewarded under the program return to buy twice as frequently as non-rewarded customers. The resulting data allows merchants to test specific reward tiers against basket size increases.

    Brandpay is now testing automated reward calibrations to determine how different credit amounts influence basket size and repurchase frequency across retail categories.