Retail News CRM

Tag: Ahmedabad

  • Apparel Group Opens 3,440-Square-Foot Victoria’s Secret in Ahmedabad

    Apparel Group Opens 3,440-Square-Foot Victoria’s Secret in Ahmedabad

    Apparel Group opened a 3,440-square-foot Victoria’s Secret store at Nexus Ahmedabad One Mall, bringing the brand to Ahmedabad for the first time.

    The debut marks another milestone in the retail conglomerate’s expansion across India, introducing a dedicated space for lingerie, fashion, fragrance, and beauty.

    Anchoring the store’s offer is the Very Sexy collection across fine fragrance and intimate apparel, presented alongside festive-themed window displays timed for Diwali.

    Format and Product Mix at Nexus Ahmedabad One

    The space features the full lingerie catalog, including lines such as Very Sexy, Body by Victoria, Dream Angels, and The T-Shirt collection across bras, panties, and loungewear. Visual merchandising and window displays incorporate festive themes designed around Diwali footfall.

    Alongside intimate wear, the outlet stocks Victoria’s Secret Beauty fragrances, body mists, and skincare lines led by core scent franchises such as Bombshell and Very Sexy. Apparel Group structured the retail floor to blend the brand’s global runway identity with local holiday demand.

    Tier-Two Expansion Across Indian Retail Hubs

    International fashion groups historically limited large-format standalone stores before venturing into secondary urban centers. Apparel Group is bypassing that delay by planting full-scale flagships directly into wealthy state capitals where mall infrastructure matches top-tier standards.

    Nexus Ahmedabad One gives the brand immediate positioning alongside international fashion peers in western India. The risk rests on customer acquisition costs: high-ticket intimate apparel requires sustained volume once initial launch curiosity and Diwali gift purchases taper off.

    Franchise Strategy and Department Store Competition

    The rollout follows Apparel Group’s ongoing strategy of securing exclusive territorial rights for global fashion names and scaling them across organized retail hubs.

    “Introducing Victoria’s Secret to Ahmedabad ahead of the festive season underscores Apparel Group’s commitment to expanding global luxury and fashion access in key Indian markets. Ahmedabad’s dynamic consumer base presents an incredible growth opportunity for our brand portfolio, and this store reflects our vision of building strong, immersive retail experiences where global brands seamlessly integrate into local lifestyle aspirations”.

    Department store concessions and domestic lingerie specialists have built strong online and offline distribution across tier-two Indian cities over the past three years. Apparel Group is betting that standalone destination stores command higher basket sizes and stronger customer retention than multibrand beauty counters.

    Next Steps for Western India Rollout

    The brand opened the doors ahead of peak festive spending to capture seasonal promotional traffic. Mall operators and rival franchise groups now watch fourth-quarter sales per square foot to determine how fast Apparel Group expands Victoria’s Secret into neighboring markets.

  • Newme Expands Indian Store Footprint Targeting Break-Even

    Newme Expands Indian Store Footprint Targeting Break-Even

    Indian apparel brand Newme is expanding its brick-and-mortar footprint across secondary cities to reach young female shoppers and achieve break-even this year.

    The Bengaluru-based fast-fashion startup recorded revenue gains through the financial year ended March 31, 2025, and is pushing into regional markets where digital sales are accelerating ahead of physical retail supply.

    Targeting Underserved Regional Hubs

    Chief executive officer and co-founder Sumit Jasoria said the company is opening stores in cities that established apparel chains often overlook. The brand focuses on affordable Western wear designed for Gen Z women.

    Physical expansion is targeting tier-two and tier-three centers, including Ahmedabad and markets across northern India, where online customer acquisition has outpaced physical retail space.

    “Ahmedabad is a market which is underserved by every brand. North is a market underserved by every brand. We feel there is a very big space for us to go and build a very big brand there,” Jasoria said.

    Balancing Unit Economics and Expansion

    Opening physical stores across non-metro cities lowers customer acquisition costs compared to pure-play online marketing, but it introduces fixed overheads and inventory risks.

    For retail landlords in secondary Indian cities, fast-fashion brands targeting young shoppers offer high footfall and reliable rental yields. The risk for Newme sits in managing inventory turnover across a wider physical network while keeping prices low enough to retain Gen Z buyers.

    The Shift to Omnichannel Retailing

    Direct-to-consumer apparel labels across India have increasingly moved offline after reaching digital growth ceilings. Rising digital ad rates on social platforms have made pure-play online customer acquisition prohibitively expensive.

    By setting up storefronts in high-density shopping districts, Indian fashion startups are converting digital brand awareness into immediate cash flow, mirroring strategies deployed by regional value-fashion competitors.

    Financial Targets and Next Steps

    Newme recorded revenue gains through the financial year ended March 31, 2025, and is prioritizing operational profitability over growth at any cost.

    Management is tracking store opening targets through the end of the calendar year as the company works to deliver its first break-even financial year.

  • AirAsia launches new route to Ahmedabad

    AirAsia launches new route to Ahmedabad

    AirAsia is set to launch a new route from Kuala Lumpur to Ahmedabad, India’s first UNESCO World Heritage City.

    This move, scheduled for 1 May 2024, expands AirAsia’s network and solidifies its presence in South Asia.

    The latest network addition will become the airline’s eleventh route to India and the third new route in 2024 alone.

    Ahmedabad, also known as Amdavad, has a rich tapestry of history and culture. Home to one of India’s largest cotton textile hubs, serene lakes, and ancient mosques dating back to the 15th century, the city attracts history enthusiasts and travelers alike.

    Its vibrant streets offer some of the world’s best street food, and it stands as a hub for sought-after jewellery markets.

    To celebrate this milestone, AirAsia is extending a special promotional fare. Travel enthusiasts can book flights from Kuala Lumpur to Ahmedabad starting at just RM209 and from Ahmedabad to Kuala Lumpur from only INR7,999.

    This exclusive offer is available for booking until 28 January 2024, with travel valid from 1 May 2024 to 19 March 2025. You can secure seats through the airasia Superapp or the website.

    He highlighted the significance of this expansion, considering the recent Malaysian government initiative for visa-free entry into Malaysia for Indian nationals.

    Lingam shared, “When we launched our very first flight into India in 2008, our vision and mission had always been to enhance affordable connectivity between our two nations.”

  • Singapore Airlines Set To Fly The Airbus A350 to Ahmedabad

    Singapore Airlines Set To Fly The Airbus A350 to Ahmedabad

    Singapore Airlines will roll out one of its A350-900s on its new route between Singapore and Ahmedabad in Gujarat, India. Singapore Airlines’ new service is set to take flight from 1 February 2020. Ahmedabad will be the airline’s seventh Indian destination.

    The service would operate six days a week from the start of February, ramping up to a daily service at the beginning of April 2020.

    The outbound flights will push back from Singapore’s Changi Airport at dinner time for a mid-evening arrival into Ahmedabad’s Sardar Vallabhbhai Patel International Airport. The return flight is a late evening departure from Ahmedabad, flying through the night for a breakfast time arrival into Singapore. Flying time is five hours and 40 minutes. For the first two months, the flights will not operate on Wednesdays.

    The Singapore Airlines A350 is a popular option for the Simple Flying team. In April 2019, Jay Singh flew from Singapore to Johannesburg on an SQ A350, an experience he described as ‘almost perfect.’

    Well, he was drinking Charles Heidsieck and eating a chicken curry rustled up through the airline’s ‘Book the Cook’ service. What’s not to like about that?

    Now he wants to do the ultra long haul Singapore to Newark A350 flight.

    A few months later, Nick Cummins found himself on the same aircraft type when flying Singapore Airlines. He flew from Germany to Singapore in October 2019. Nick liked it so much he made a video about it.

    Having had a few dodgy airline ham and cheese toasties in his time, he’s now on a quest to discover the best and worst airline ham and cheese toasties. The Singapore Airlines toastie got the thumbs up. Nick’s only real complaint was the airline didn’t have an endless supply of desserts.

    This all bodes well for passengers on the same aircraft type on the new service to Ahmedabad. If, like Nick and Jay, you are lucky enough to be in business class, you’ll enjoy your Piper with 40 other passengers relaxing in lie-flat seats in a 1-2-1 layout. Even back in the main economy 3-3-3 cabin, the 263 passengers can enjoy one of the best economy class products in the sky.

    Services will be six days a week initially before going daily two months later. Photo: Singapore Airlines.
     

    The new service to Ahmedabad will provide local residents with one-stop access to North America, Oceania, Asia, and if you are not put off by a little backtracking, Africa, the Middle East and Europe.

    The six days a week Singapore Airlines A350 service between Singapore and Ahmedabad will begin on 1 February 2020. It will become a daily service on 29 March 2020.

  • AirAsia to Launch Flights Between Bangkok and Ahmedabad

    AirAsia to Launch Flights Between Bangkok and Ahmedabad

    AirAsia is to launch flights between Bangkok and Ahmedabad, the capital of Gujarat state and India’s first UNESCO World Heritage City. The airline will operate the route four times per week on Mondays, Wednesdays, Fridays and Sundays, from 31 May 2019.

    AirAsia Thailand CEO, Santisuk Klongchaiya, said, “India is a strategic market that is fast becoming an important contributor of inbound tourists for AirAsia Thailand. To fully leverage on this, we plan to regularly introduce routes connecting the two countries, focusing particularly on India’s burgeoning metros. Thailand’s own worldwide fame for hospitality should attract travellers from Ahmedabad, which is the capital of Gujarat state and India’s fifth most populous city.”

    According to Thailand’s Ministry of Tourism and Sports, Thailand welcomed 1.5 million Indian visitors in 2018, up 12% on the previous year.

    Thai AirAsia has recorded a load factor of up to 87% on its India routes, with passengers travelling between Bangkok and existing destinations in India increasing 7% year-on-year. Indian nationals made up 85% of passengers on those routes.

    Lees ook:

    Lees ook: