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Tag: airbnb

  • HCMC real estate business group wants Airbnb-like services legalized

    HCMC real estate business group wants Airbnb-like services legalized

    The Ho Chi Minh City Real Estate Association has called for regulating accommodation-sharing services like Airbnb for better management and taxation.

    Such services have become popular in Vietnam in recent years as they help meet the large demand for low-cost accommodation from tourists and fetch homeowners an income from spare apartments and rooms, it said in a report

    HoREA pointed out that since this kind of business is still not regulated authorities are losing an opportunity to collect taxes and having difficulty managing it.

    There have even been cases of people using accommodation provided by such websites for criminal activities, it said.

    It called for modifying the law to allow homeowners to rent them as long as they register the business and pay taxes.

    There were 40,000 Airbnb listings in the country in January this year compared to 1,000 in 2015, according to tourism development consulting firm Outbox Consulting.

    HoREA also wanted restrictions on the number of days homeowners could rent out in a year and apartment management fees to be increased since it increases management work.

    The number of Airbnb units in Ho Chi Minh City as of the last quarter was 13,200, down 37 percent year-on-year due to the Covid-19 pandemic, according to data from market research firm AirDNA.

    In Hanoi, the figure was down 27 percent to 10,600.

  • The world’s last Blockbuster can now be rented for a sleepover on an Airbnb

    The world’s last Blockbuster can now be rented for a sleepover on an Airbnb

    The manager of the world’s last Blockbuster video rental outlet Sandi Harding is listing the store on vacation rental marketplace Airbnb as an accommodation venue for three nights only.

    The Oregon store will be available for a “90s-themed stay” on September 18, 19 and 20 as a chance to relive the Friday night tradition of video watching during the era. It is open to guests residing in the surrounding Deschutes County, a community that has supported the business ever since the demise of VHS technology.

    Residents of the country will have the opportunity to book a “slumber party” at the Blockbuster store from August 17 at a cost of US$4, just a penny more than the rental cost of a movie. Guests will sleep on a futon under 90s-era blankets set up in front of a large TV. The store shelves will be fully stocked with the store’s complement of movies on tape.

    While the atmosphere of the sleepover in the world’s last Blockbuster store may hearken back 20 years, in at least one respect the mood must necessarily be overshadowed by the 2020 reality of the coronavirus pandemic – guests will need to follow Covid-19 precautions, and overnighters must come from the same family unit to avoid potential cross-infection. The store will be cleaned and prepared in accordance with CDC guidelines and consistent with the Airbnb enhanced cleaning protocol.

    Oregon’s Blockbuster store has been in continuous operation since 2004.

  • Online reviews are terrible and useless

    Online reviews are terrible and useless

    Online reviews sound good in theory. In practice, however, they don’t work so well. Reviews were initially important as proxies of trust for e-commerce businesses, but they have now well and truly spilled over to bricks-and-mortar businesses, where the weakness of the review system is being amplified as some consumers have figured out how to weaponize it.

    The general idea is that users provide their personal and honest feedback and other users are able to make more informed choices (like avoiding scammers). Even the business owner can use “learnings” to improve the business.

    It just doesn’t work.

    Amazon is plagued by fake reviews and trolls. In the book space, for instance, small groups and even bots target specific authors over spurious disagreements the trolls may have, and downvote their books accordingly so that they never appear in algorithmically-driven searches.

    On AirBnB and Uber, providers and users review each other. Another great idea, but in practice, since no one can afford to be given a 1-star review (the host wouldn’t get guests and the guest wouldn’t get accommodation) – the unspoken rule is that everyone gives each other 5-star reviews all the time. A 4-star review should set alarm bells ringing.

    Reviews are not a fair representation of the business, because reviewers have suspect motives, are unqualified, unreliable and the process is flawed and without proper context.

    The problem with online reviews

    Here are just a few of the drawbacks with online reviews, as they currently exist:

    • The motive of the reviewer is not always apparent, and neither is it always pure. Even positive reviews may have little to do with the actual service experience, and people who are motivated to review, often have an axe to grind.

    • Those who prefer not to review products and services are often bombarded by reminder emails until they relent, only to give a less than well-thought-through review long after the fact.

    • You usually only get one side of the story in a review.

    • Most people doing the reviewing have zero insight into the business’s operations, and criticisms and expectations are often unrealistic. Negative reviews are not merely limited to articulating a personal negative experience, but often are about perceptions of staffing levels, time, production, etc.

    • Compulsive reviewers operate under the misguided belief they are helping other consumers, but they are usually on a power trip.

    • Is ANY consumer really equipped to judge and compare Bunnings to McDonald’s?

    • Is the person’s subjective experience actually useful? Does the fact that a person doesn’t like a burger mean no one else will? Or vice versa?

    • A business would need to have thousands of reviews across different times, different experiences and different contexts for the sample to be considered statistically relevant. I suspect the average small business would rarely reach this sample size. Few real world, independent retail businesses boast sufficient reviews, so the results are invariably skewed. It takes more than a hundred or so reviews for the law of averages to apply, but whether a rating is valid or not does not deter the reviewing platform, with most of them showing reviews after a handful has been received.

    • Different people have different standards – what one reviewer considers value for money, another will consider expensive another to cheap. That is, the reviewer does not necessarily reflect the market that the operator seeks to attract.

    • Generally speaking, our culture – and it is amplified in the online space – has a tendency to reward victimhood.

    • It is impossible for different people with different expectations to apply the same standard. Can you have a 5-star experience at a 3-star motel, and is the average punter equipped to make that distinction?

    Any run-of-the mill establishment gets reviewed as well, whether they like it or not. If you want to exist on Google Maps, you get Google Reviews. TripAdvisor has excellent SEO juice, so any business reviews will come up with your own listing at all times. If you want to keep a recent poor review off the top of your results, it will set you back $70 per month to feature a good review instead.

    What now?

    Review results are statistically and psychologically unreliable, but there is no way of avoiding them. They are here to stay, flawed or not.

    Retailers should learn how to play the reviewing game, and the options are to (a) ignore and (b) embrace or (c) fight.

    Our strategy has been:

    1. Avoid channels where the trolls feed in vast numbers (Facebook: reviews disabled; Twitter: no account; Instagram: no account).

    2. On Google and Tripadvisor, respond to every review positive or negative to at least put both sides of the story out there.

    3. Resist seeking positive reviews or attempt to ‘game’ the reviews and don’t display/promote any reviews, even positive ones.

    4. Learn what you can from a review as objectively as possible – in some instances, reviews are simply the old “world of mouth” now made visible and there is a benefit in knowing what is being said.

    In the early days of e-commerce, when consumers were still sceptical, a 5-star review simply meant the product was as advertised and arrived when promised.

    Any scammer who wanted to take money without sending the goods wouldn’t last long. These trust issues are not as prevalent, and there are different mechanisms to root out the bad apples today.

    Businesses – and the delivery of customer experience – are too complex to be reduced to a simple star system or a subjective comment.

    Maybe that is an opportunity for an entrepreneur.

  • Canon Australia launches Renting Service for cameras

    Canon Australia launches Renting Service for cameras

    A picture may be worth a thousand words, but in terms of actual dollars, it could be worth many times that, once you consider the cost of all but the most entry-level DSLR cameras, lenses and other accessories. But now, a hefty price tag need not be an obstacle for budding photographers, thanks to a new sharing platform launched by Canon Australia on Tuesday. The platform, called Kyōyū, the Japanese word for “share”, aims to be the Airbnb for Canon cameras and accessories. Camera owners can use it to rent out their gear and get a return on their investment, and would-be owners can use it to borrow or try out items without needing to buy them outright.

    “At Canon, we believe in constantly innovating to create the ultimate user experience,” Jason McLean, Canon Australia’s director of consumer imaging, said in a statement.

    “We don’t want ownership to be the only reason to experience our goods and services,” he said.

    The platform was created in partnership with design agency, The Diner, and has been in the works for over a year.

    According to McLean, Kyōyū is an extension of the brand’s long-held goal of building a community of passionate photographers, which saw it launch the Canon Collective in 2013 to bring like-minded people together for workshops and other events, and open its first experience centre in Melbourne in 2018.

    “For years, we’ve been looking at our brand and how can we do more with the products people buy. We created Canon Collective and opened the experience centre for that reason, and this is the next evolution of that,” he said. 

    The concept is currently exclusive to Australia, but McLean said it could be rolled out in other markets if it proves successful.

    More than 230 members have already signed up to the platform, primarily across Sydney, Melbourne and Brisbane, and the company aims to have 1500 registered users by the end of 2019.

    Canon charges a small fee on each transaction to cover the cost of managing the platform and providing up to $15,000 of insurance on every rental.

    “One of the greatest concerns we heard through our early research was what happens if something goes wrong, if something accidentally gets damaged, or stolen,” McLean said.

    Canon has taken this same “test and learn” approach to its other offerings, such as the experience centre that opened in Melbourne last year.

    “It’s hitting the mark,” McLean said about the store, a 320sqm space where customers can touch and feel Canon’s product range without having to ask store staff to take them out of a locked cabinet.

    “Customers love the staff, they love that staff are not pushy. What we’re working on now is building awareness. It’s the best kept secret in Melbourne,” he said.

    Canon Australia will continue testing the offering in Melbourne for another six or so months before deciding whether to launch experience centres in other capital cities around Australia.

    Meanwhile, the Canon Collective has taken on a life of its own. According to McLean, nearly 50,000 people are part of a closed Facebook group, where they share advice and support one another, without needing much moderation or guidance from Canon itself.

  • Vietnamese Airbnb startup raises $3 mln from venture capitalists

    Vietnamese Airbnb startup raises $3 mln from venture capitalists

    Vietnamese homestay platform Luxstay has raised $3 million from CyberAgent Ventures and other foreign investors in its bridge round. Representatives of Luxstay, the Vietnamese homestay booking start-up, said the total capital raised could rise to $5 million as negotiations are still ongoing with interested investment funds. CyberAgent Ventures (CAV), a Japan based investment firm specializing in incubation and investment in early-stage companies, played a leading role in directing the structure and execution of this funding round, the third for the firm after the seed and pre- Series A rounds.

    This is also the second time the firm has injected capital in Luxstay, after its initial investment in the company’s pre-Series A round in early 2018.

    Dzung Nguyen, CyberAgent managing director for Vietnam and Thailand, believes that the “sharing economy” is a development trend in many business areas, and it will impact both tourism and real estate markets.

    “We believe the Luxstay model capitalises on this trend, and will create a major impact on the market in the coming time,” he said.

    According to Luxstay, there may be millions of townhouses, condominiums and holiday villas that are willing to participate in the short-term accommodation market.

    Therefore, the company has targeted having several hundred thousand properties participating in its home-sharing platform over the next 5 years.

    The founder of the application, Nguyen Van Dung, said that with the current development speed and market potential, Luxstay will focus on accumulating resources to speed up technological development towards building an effective ecosystem to lead this new industry.

    The startup plans to find new investors for its next Series A round in mid-2019 with a potential scale of $10 million.

    Launched in 2016, Luxstay now has a network of nearly 10,000 properties across the country. This is a short-term rental booking platform for apartments, villas and other homestay accommodations positioned in the mid and high-end segments of Vietnam’s real estate market.

    A pioneer in building a platform allowing Vietnamese homeowners to participate in the rental market, the company has created new accommodation facilities for increasing numbers of youth and professionals who travel for work or leisure.

    Luxstay had also received much attention from foreign funds in its previous venture rounds. According to Crunchbase, an online database on investment activity, Luxstay raised $500,000 in its seed round in June 2017 from Vietnam-based ESP Capital and Japanese Genesia Ventures.

    Another $2.5 million was raised in May 2018 in its pre-Series A round from CyberAgent Ventures (Japan), Genesia Ventures (Japan), ESP Capital (Vietnam) and Nextrans (South Korea).

    In September 2018, the startup became a Vietnamese strategic partner of Rakuten Travel, the tourism branch of Japanese e-commerce giant Rakuten. Y1 Venture and other firms were also involved in the bridge round.

  • Malaysia is Airbnb’s fastest growing market in Southeast Asia

    Malaysia is Airbnb’s fastest growing market in Southeast Asia

    Malaysia, one market in the region which has not stifled the growth of short-term accommodation, is Airbnb’s fastest growing market in Southeast Asia, welcoming over two million guests in the past 12 months as of July 1, marking a 99% growth year on year. Airbnb head of public policy for Southeast Asia Mich Goh said that Airbnb, as a platform, is not illegal in Malaysia and there is no clear consensus on what the policy is for short-term rental here as it is a new phenomenon.

    There are now 44,000 listings in Malaysia on Airbnb, which is almost a 60% year-on-year increase.

    Goh said the Malaysian government has been consultative and open to dialogue with the home-sharing platform, where there has been willingness to listen to insights and to hear about how it could help Malaysia to evolve its tourism industry.

    “We treat every country differently. We’ve seen countries all around the world where they reach a moment when they decide whether or not they need to regulate short-term rental. Where we see these discussions go well is where governments are open to discussing this with multiple stakeholders, not just us but open to speaking with hosts, guests, hotel group, local communities and neighbourhoods.

    “Where these discussions have been holistic and involve multiple stakeholders, we’ve seen it reach a stage where smart and innovative policies are implemented that allow the short term rental activity to continue and to thrive to the benefit of the community while making sure any concerns that groups may have are addressed through the regulatory framework,” said Goh.

    Airbnb has signed a memorandum of collaboration (MoC) with the Malaysian Productivity Council (MPC) and a memorandum of understanding (MoU) with Malaysia Digital Economy Corp (MDEC) to drive inclusive, sustainable development of tourism in Malaysia.

    As part of the MoC with MPC, Airbnb will share relevant data and best practices to inform recommendations on short-term accommodation policy in Malaysia, and will assist MPC in shaping national policy plans related to the development of Malaysia’s tourism industry and infrastructure, as well as local communities.

    Airbnb’s MoU with MDEC is focused on promoting digital inclusion and empowering local hospitality entrepreneurs in Malaysia, while building capacity in both homes and experiences throughout the country.

    In Malaysia, Airbnb is having discussions with authorities including the Ministry of Finance, the Royal Malaysian Customs and the Ministry of Tourism and Culture to discuss the implementation of Voluntary Collection Agreements (VCAs) to collect and remit tourist tax.

    The VCA is a tool designed by Airbnb to collect taxes from its host and guest community and remit them on their behalf. This helps to facilitate a streamlined process and lighten the administrative burden for local and state governments, as well as Airbnb hosts.

    Asked on plans by the government to tax e-commerce, Goh said Airbnb will comply once it is implemented. “We’re waiting to see how it would apply in Malaysia and how we would comply when the time comes.”

    In 2017, the Airbnb community contributed RM200.4 million to the local economy. Its typical host earned US$1,200 (RM5,200) renting out their space 19 nights a year. The top five inbound markets for Airbnb in Malaysia are Singapore, China, the US, Indonesia and Australia. Seniors (aged 60 and above) make up Airbnb’s fastest growing age group of guests in Malaysia.

  • Airbnb looms as major threat to HCMC hotels

    Airbnb looms as major threat to HCMC hotels

    Hotel and serviced apartment tariffs outside the city center are leveling off and on the brink of declining as a result of competition from apartments leased on Airbnb and others.

    CBRE’s senior director, Duong Thuy Dung, said since 2016 a total of nearly 100,000 apartments have been built and sold in Saigon, and a large proportion of them are on Airbnb.

    So far this year only 43 new properties have hit the HCMC serviced apartment market. This low number was because investors had to consider reducing supply to avoid the competition from short-term lease apartments, Dung explained.

    Nevertheless, grade A serviced apartments in the downtown area saw high occupancy rates thanks to their superior location and inherent differences in brand and utility, she said.

    But grade B and C serviced apartments are under pressure, as are hotels.

    CBRE study, released in September, showed demand for three-star hotels have been gradually falling because of growth of Airbnb in both HCMC and Hanoi.

    Airbnb, launched in 2008, has over five million registered rental properties in 191 countries, while the 10 largest hotel chains in the world only have 6.1 million rooms.

    As of August this year Hanoi and HCMC had 21,994 properties on Airbnb. The average rental is around $36 per room per night in Hanoi and $44 in HCMC, making them very competitive.

    CBRE concluded that with their rapid expansion in the Vietnamese market, short-term room rental services are now a direct competitor to three-star hotels due to the similarity in their prices.

  • Hotels share golden sparkle with Airbnb

    Hotels share golden sparkle with Airbnb

    Room rates in hotels and guest houses during the Labour Day “mini Golden Week” are not as expensive in comparison to past figures due to competition from Airbnb listings.

    Hong Kong had a busy weekend ahead of tomorrow’s Labour Day and saw a 9 percent rise in the number of mainland visitors on Saturday compared to last year.

    Tourist Guest Houses Federation of Hong Kong chairman Sam Lau Kung-shing said rooms in guest houses were fully booked at the weekend. But they did not increase rates due to keen competition from Airbnb listings.

    “Rooms were fully booked for April 28 to May 1, but booking rates will drop to 60 to 70 percent on May 2 as people leave and go back to work on May 3,” Lau said

    Although occupancy rates remain high, Lau said Airbnb listings have taken business away from the guest-house industry, especially when it comes to foreign visitors.

    He said room rates in guest houses were priced between HK$300 and HK$700, similar to last year.

    “If there is no Airbnb, rooms can be charged at a higher price as the supply falls short of demand,” he said.

    “But now people can book their rooms at any time, which means prices cannot be set too high. It is more competitive and since people now have more choices, they don’t have to rush to book a room.”

    A search on the Airbnb website showed that most rooms in urban areas from yesterday to Labour Day were booked.

    Only a few rooms with higher rates – above HK$1,400 – remained available. Among the listings was a seaview room near Causeway Bay at HK$1,997 a night.

    Michael Li Hon-shing, executive director of the Federation of Hong Kong Hotel Owners, said rates in a low-end hotel can be as cheap as HK$400 on May 1, while a room in a four-star hotel can be priced at HK$600.

    He said mainlanders visited Hong Kong from Friday and many left yesterday. He expects the occupancy rate on Labour Day to be about 80 percent.

    But hotels still had a busy weekend with room occupancy rates hitting 90 percent, similar to last year. Room rates were about HK$1,300 to HK$1,400 a night in a three-star or four-star hotel.

    Li said Airbnb has had an impact as its website says it has 5,000 listings.

    He said Airbnb has been operating illegally and urged the government to take action.

    The holiday started yesterday and runs until tomorrow, but travelers came across the border a day earlier on Saturday.

    Travel Industry Council executive director Alice Chan Cheung Lok-yee said an average of 180 to 200 mainland tours a day are expected to come to Hong Kong during the three-day Labour Day holiday period, slightly up from nearly 180 tours a day last year. Tourism sector lawmaker Yiu Si-wing also believes that the number of individual travelers from the mainland will increase by some eight to 10 percent in comparison to last year’s Labour Day holiday.

    He said a three-day holiday is not long enough for visitors, so many of them will opt to travel to other cities in the mainland, or to Hong Kong or Macau.

    Yiu also said a strong yuan has encouraged mainland tourists to shop in Hong Kong and retail sales have improved over the past 10 months.

    He believes businesses specializing in luxury goods, medicine, cosmetic products and other necessities will see a rise in sales.

    “Mainland tourists have faith in these goods and some of them are imported goods, so they will buy in bulk,” Yiu said.

  • First full year of profitability for Airbnb

    First full year of profitability for Airbnb

    Airbnb announced it generated earnings of about $100m in 2017 while bookings grew around 150 percent, in a streak of profitability that marks a contrast with heavily lossmaking peers such as Uber and Lyft.

    The 2017 year marks the first full year of generating income for the San Francisco-based company, which became profitable in the second half of 2016, as it managed to defy some of the disruptions in global travel in 2017.

    Airbnb’s earnings before tax, interest, depreciation and amortisation were $100m for the full year, according to a source close to the company, compared with an earnings loss the previous year.

    Airbnb also announced that Ken Chenault, chief executive of American Express, would be joining its board as the first independent director. He will be the sixth board member of the company, joining the three co-founders and two early investors who sit on the board.

    Airbnb’s chief executive Brian Chesky also announced on Thursday a new set of values for the ten-year-old company, which include “having an infinite time horizon” and “serving all of our stakeholders”.

    In a public letter, Mr Chesky said that he wanted to build a company that would last not only through the 21st century, but also the 22nd, without providing specific details about how the company would do that.

    Over the past 18 months, the company has expanded beyond accommodation into areas such as guided tours, and has hinted that it will add services like flight booking and car rentals in the future.

    In his letter Mr Chesky said that Airbnb would continue to grow these newer areas. “If people are good and mostly the same, then we should be able to offer more than people sleeping in one another’s homes,” he wrote.

    Airbnb’s main source of revenue is the commission it takes from accommodation bookings, and it take a cut of between 9 percent and 15 percent per booking.

    The company’s revenues last year were more than $3.5bn, according to FT calculations and previously reported quarterly figures. Gross bookings grew by about 150 per cent, according to a person close to the company.

    The company raised a $1 funding round in 2017, at a valuation of $30bn, and its investors include General Atlantic and Andreessen Horowitz.

  • Airbnb pushes back on Singapore’s tough home rental rules

    Airbnb pushes back on Singapore’s tough home rental rules

    Short-term home rental service Airbnb on Friday called Singapore’s regulatory framework “untenable” as authorities said they planned to hold discussions with home-sharing platforms and resident groups soon on how such accommodation may be allowed.

    The reaction by Airbnb to the latest regulatory hurdle came amid its efforts to work with authorities around the world keen to minimize its impact on private housing and the hotel industry.

    While Singapore has been an early adopter of the sharing economy, it has strict rules regarding property rentals in the city-state and charged two men with unauthorized short-term letting of apartments earlier this week.

    “The current framework is untenable and does not reflect how Singaporeans travel or use their home today,” Airbnb said on Friday in a statement addressing Singapore’s regulations.

    “Nearly three years since the URA’s first public consultation, it’s disappointing that the discussion has not moved forward,” it said, referring to the Urban Redevelopment Authority.

    Private homes in Singapore are subject to a minimum stay of three consecutive months, under rules revised earlier this year, and cannot accommodate transient occupants.

    While saying there was space for short-term accommodation in Singapore, the URA told Reuters the government will review and consider safeguards to ensure it does not negatively affect the “amenity” of residential estates.

    It said it would soon start a public consultation on the matter. A previous consultation in 2015 did not reach a clear consensus on short-term rentals.

    Airbnb may be conscious of the knock-on effect that Singapore’s tough stance may have on other cities in the region, said Brian King, associate dean of the School of Hotel and Tourism Management at Hong Kong Polytechnic University.

    “They may be feeling like they need to take a slightly more aggressive stance this time to avoid this leading to crackdowns elsewhere,” King said.

    This week, Singapore charged two men with unauthorized short-term letting of four apartments in the first such prosecution. If found guilty, the two are liable to a fine of up to S$200,000 ($148,150) per offence.

    The rentals were arranged through Airbnb, which was not referred to in court documents.

    In a message seen by Reuters, Airbnb this week alerted hosts in Singapore to the court case and asked them to “share” their reason for hosting and why it is important the government pass laws that permit short-term home sharing.

    Airbnb, which matches people wishing to rent out all or part of their homes to temporary guests, said it has 8,700 listings in the city-state. Singapore has high population density, and its limited land area means a majority of the 5.6 million people live in apartments.

    Hunreds investigated

    The URA said part of the public consultation will involve working with key stakeholders such as representatives of home-sharing platforms, resident groups and other accommodation providers.

    The planning agency said it investigated 985 cases of unauthorized short-term accommodation in private homes in 2015 and 2016, and about 750 cases in 2017’s first 11 months.

    The firm, founded in 2008 in San Francisco, has clashed with hoteliers and authorities in cities including New York, Amsterdam, Berlin and Paris, which in some cases are limiting short-term rentals. Critics accuse Airbnb of exacerbating housing shortages and driving out lower-income residents.

    One host in Singapore, who has listed on Airbnb for the past two years after failing to find a long-term tenant and uses the income to pay the mortgage, is considering pulling the apartment from Airbnb’s website due to the authority’s increased scrutiny.

    “I am worried that I will have an empty apartment sitting there, that is not going to generate any income,” said the person, who spoke to Reuters on the condition of anonymity. “Any income that I earn doesn’t justify this kind of risk.”

  • Airbnb eyes expansion in Indonesia

    Airbnb eyes expansion in Indonesia

    Global hospitality marketplace Airbnb will expand its business in Indonesia as it considers the country to be one of the most important markets in the Asia-Pacific.

    Airbnb’s country manager for Southeast Asia, Hong Kong, and Taiwan, Robin Kwok, said that Indonesia is one of the fastest growing countries in terms of inbound travel, with nearly 38,000 local homes currently listed on its rental website.

    “Indonesia is such an important country, not only in Southeast Asia, but also for the rest of APAC,” Kwok told in Jakarta on Monday.

    Kwok said her company had developed teams to educate local hosts on how to use the app.

    “We also do a lot of marketing. We want to drive more people to Indonesia,” she said.

    She said her team had also discussed with government officials about how the company could help the government gain a better understanding of the services required by visitors to Indonesia.

    Airbnb also looks forward to cooperating with local partners, Kwok said, adding that her company had high expectations for the potential partners to boost brand awareness of the company.

    Founded in 2008, Airbnb is currently present in 65,000 cities in 191 countries across the world, with 160 million guest arrivals, according to the company’s data.

  • Authenticity listed as top consumer value

    Authenticity listed as top consumer value

    Authenticity is the standout consumer value this year, according to market research company Euromonitor International’s Top 10 Global Consumer Trends for 2017 report.

    It cites such examples as AirBNB’s Guidebooks feature, which lets owners share local information, food apps that help consumers know more about what they are buying, and tour companies that promote “unplugged” vacations to help consumers escape the digital world.

    “Consumers are now more demanding of products, services and brands than ever before, and are using digital tools to articulate and fulfill their needs,” says Euromonitor International’s consumer trends editor Daphne Kasriel-Alexander. “They want authenticity in what they buy and expect elements of personalisation in mass-produced as well as upscale items.”

    Healthy living is becoming a status symbol as more consumers opt to flaunt their passion for wellness through paying for boutique fitness sessions, “athleisure” clothing, food with health-giving properties and upscale health and wellness holidays, says Kasriel-Alexander.

    “This is reflected in a thriving menu of more esoteric, boutique fitness workout choices in urban hubs and spas.”

    She says healthier eating options and fitness supplements are part of the trend, which even embraces pet food.

    Highlighted trends include…

    + Ageing: a changing narrative
    + Consumers in training
    + Extraordinary
    + Faster shopping
    + Get real: the allure of authenticity
    + Identity in flux
    + Personalise it
    + Post-purchase
    + Privacy and security
    + Wellness as a status symbol
    The free report can be downloaded from Euromonitor’s website.

  • GuestReady launches in Hong Kong, aims the short-term rental industry

    GuestReady launches in Hong Kong, aims the short-term rental industry

    Building on the global success of the sharing economy and its poster child Airbnb, a team of experienced entrepreneurs is building GuestReady.com to professionalise hosting on home-sharing platforms. The service, which is aimed at busy Airbnb hosts launches today in Hong Kong, Singapore, Kuala Lumpur, London, Paris, and Amsterdam.

    GuestReady’s set of services is aimed at real estate investors and hosts on Airbnb and it’s complementary platforms who are looking for help in managing their property. The startup provides a range of host services such as laundry, cleaning, check-in and check-out of guests, but more importantly, manages entire properties, which includes guest communication, maintaining listings on multiple short term rental sites, and ensuring the property generates the maximum possible yield.

    Airbnb and similar websites have become increasingly popular among leisure and business travellers who are looking for an alternative to long-term stays at hotels or serviced apartments. While traditional property agents focus on long-term rental and management of properties, GuestReady focuses on the underserved niche of short-term and vacation rentals.

    Lou Chan, Co-Founder and MD of GuestReady Hong Kong sees in this trend the big opportunity for GuestReady: “Hong Kong has long been the top choice for traveller, and the market naturally responds to it. According to a survey in 2015, 1 in 3 Hong Kong people who use the internet dip into sharing services like Airbnb. Supporting data also predicts that Asia-Pacific will become the world’s largest market for digital travel sales this year; alternate accommodation providers are set to cash in on this increasing traveller numbers.”

    “As the short-term rental industry is maturing, there is a natural need for more efficiency, professionalism, and standardisation. Especially with business travellers, the property and any service related to a stay need to be of immaculate quality. For non-professional hosts, this is hard to achieve, which is where we step in.”

    By launching GuestReady globally, the startup leverages location-specific advantages and taps into economies of scale to keep costs at bay. Chan, who previously was part of the founding teams of Rocket Internet’s Wimdu and Zalora, believes in the long-term success of platforms like Airbnb.

    The startup has been backed by Switzerland’s Swiss Founders Fund with an undisclosed sum. Romano Brandenberg, Venture Partner at Swiss Founders Fund, sees big potential in the growing and maturing short-term rental market. “Living and work patterns are becoming ever more mobile and the 12-month rental agreement or a room in a hotel is often not an adequate solution anymore for today’s business travellers, digital nomads or city hoppers. Short-term rentals offer a great alternative for these audiences” elaborates Brandenberg, and considers GuestReady a missing link in the industry to enable more property owners to become hosts.

    GuestReady.com launches today in Hong Kong and five other markets in Europe and Asia and is expected to roll into new countries soon.

     

  • Illegal, unlicensed and completely unregulated … so why is Airbnb booming in Hong Kong?

    Illegal, unlicensed and completely unregulated … so why is Airbnb booming in Hong Kong?

    Cushions with cartoon dogs on, neatly rolled towels and fresh flowers are the small details that mean the most for Airbnb guests and hosts.

    For one host in Hong Kong, those personal touches are replicated across 52 listings, including at least 31 flats in one building near Lan Kwai Fong.

    Taking up three quarters of the flats in one building on Glenealy, the Airbnb apartments share a common rooftop and range in price from around HK$500 per night to more than HK$2,200 for a four-bedroom flat.

    The flats, which do not appear on the Home Affairs Department’s list of licensed guest houses, are among a growing number of short-term rental properties being rented illegally in Hong Kong.

    Airbnb listings in the city have grown by 59 per cent since September to 6,124 rooms or apartments available for rent at the beginning of June, according to data compiled by Murray Cox, the founder of Inside Airbnb and a data activist.

    Cox found 60.5 per cent of listings were from hosts with more than one room or property listed on the site, suggesting these are commercial operations rather than individuals renting a spare room.

    “The main metric that stands out for Hong Kong is the large number of hosts that have multiple listings,” Cox said. “Cities such as London, New York or Berlin, which have introduced regulations that prohibit commercial Airbnb use of residential properties, generally focus their enforcement efforts first on commercial hosts with many listings.”

    Luxury ‘superyacht’ for HK$58,000 a night: Inside Hong Kong’s most expensive Airbnb

    The highest number of listings can be found in Central and the Western district, as well as Yau Tsim Mong – the area including Tsim Sha Tsui, Yau Ma Tei and Mong Kok – with 1,474 and 2,519 respectively, according to data by Cox. The average rental per night across the city is HK$785.

    When the we called the telephone number for the Lan Kwai Fong Airbnb host given by a person at the property, the woman answering denied she owned the flats. She said she rented other Airbnb flats without a licence, but the government had forced her to stop renting some of those near the University of Hong Kong.

    Airbnb was founded in 2007 in San Francisco by two roommates who were struggling to pay their rent and decided to rent out air beds in the living room to attendees of a design conference. The company is now seeking financial investments, based on the company’s potential valuation of US$30 billion.

    Airbnb here to stay in Hong Kong as the sharing economy takes flight

    The site has faced opposition from regulators in cities from San Francisco, Berlin and London as well as from campaigners that say properties that would normally be let on a long-term basis are being rented by landlords for short stays affecting the supply of housing.

    Regulation has moved to include provision for Airbnb properties in some cities. Laws introduced last year in London allow home owners to rent their properties for up to 90 days a year without any form of registration, but opposition remains even in the service’s home city.

    Premises that offer sleeping accommodation for a fee for any period less than 28 days must be licensed, according to Hong Kong’s Hotel and Guesthouse Accommodation Ordinance.

    The maximum penalty for operating an unlicensed guest house is a HK$200,000 fine and two year’s imprisonment. There is also a fine of HK$20,000 for each day the offence continues.

    Enforcement is carried out by the Office of the Licensing Authority under the Home Affairs Department, and a spokeswoman said the office now has a dedicated team to browse the internet for suspected unlicensed guest houses.

    Last year the Office secured 132 convictions relating to unlicensed guest houses, some of which had been rented over the internet.

    Airbnb told us it “encourages hosts to comply with locally set rules and regulations in Hong Kong.”

    The company did not share the number of listings in the city and said Inside Airbnb data had flaws such as the price per night as this was based on an average of available listings rather than what has been booked or what guests are paying.

    I don’t think this is something you should do for too long. It’s not legal … I’m very surprised that we’ve lasted that long

    Airbnb landlord S

    Airbnb also said there was no reliable way to scrape data for the average income for a host each month or the average number of nights booked. The company did not supply the accurate data from its own internal sources.

    Flats or rooms available on Airbnb in Hong Kong range from small, functional rooms in Mong Kok to penthouses with harbour views and houseboats moored in Discovery Bay.

    While the Inside Airbnb data revealed hosts with as many as 80 listings and at least 20 with 22 or more listings, there are hosts in Hong Kong who rent just one flat or one room.

    S, who asked not to use her full name, is a 33-year-old French woman working in retail in Hong Kong, who rents her 500 square foot apartment in Sheung Wan for around HK$1,000 a night fitting Airbnb guests around visits from family.

    She said she has been renting the flat, which she and her husband own and previously lived in, since July last year and has seen 90 per cent occupancy . On average the flat brings in HK$30,000 a month, she said.

    Eight tips for using Airbnb and similar travel websites safely

    While S knows Airbnb is illegal, she feels the company protects her and her guests if there is any damage or dispute. If the laws were changed to allow short-term rentals, she said she would be happy to be taxed if she could still rent through Airbnb.

    Maintaining the flat and organising bookings is time consuming, S said, as she likes to provide a good service to her guests, but she does not see it as a long term plan.

    “I don’t think this is something you should do for too long. It’s not legal. I might rent it out on a permanent basis,” she said. “I’m very surprised that we’ve lasted that long.”

    Another Airbnb host, who asked to be referred to as Mary, rents out her spare room in the two-bedroom flat she shares with her boyfriend in Sheung Wan for 15 days each month to offset the rent.

    Mary lets the room for HK$500 to HK$600 a night and has made between HK$6,000 to HK$7,000 each month since late last year.

    She said her landlord does not know about the couple using Airbnb, but she is not concerned about the legality of Airbnb, even after a friend was evicted by their landlord for using the service.

    Most of the guests from mainland China are respectful, Mary said, although the couple did once come home late to find chaos in their living room.

    “We just opened the door and found stuff all over the living room. The luggage, some bath towels on the sofa, a bra hanging on my room door,” she said.

    “They were quite surprised to see us. So we kindly asked them to maybe put the stuff in their room.”

  • Smartphones outpace tablets in Asian eCommerce

    Smartphones outpace tablets in Asian eCommerce

    For the first time, 34 per cent of browser-based online transactions globally are now made on a mobile device, compared to slightly more than 30 per cent last quarter.

    And smartphones are starting to outpace tablets.

    These were key findings of the fourth quarter edition of the Mobile Payments Index by Global payments technology company Adyen, which tracks mobile payment data from browser-based transactions across its client base and monitors Asian eCommerce shopping patterns.

    It also found that many consumers in Asia are increasingly using mobile devices to shop online. This is being driven particularly by such major payments methods as Alipay, JCB and UnionPay. JCB had the highest share (54 per cent) of mobile payments on the Adjen platform, up from 47 per cent the previous quarter. Alipay increased to 44 per cent (up from 35 per cent) while UnionPay reached 31 per cent (from 23 per cent).

    “The checkout stage of the shopper journey is not the end, but the beginning of an on-going relationship with the consumer,” says Adyen Asia Pacific president Warren Hayashi. “Merchants with a frictionless mobile checkout experience are driving repeat traffic, especially in Asia.”

    For the first time, the index shows that smartphones have overtaken tablets as the preferred device for online shopping – 17.5 per cent on smartphone against 16 per cent on tablet, compared to 14 per cent and 17 per cent respectively the previous quarter.

    When it comes to mobile payments globally, the trend to use smartphones rather than tablets continues for the 10th consecutive quarter. Last quarter this share was up 2 per cent to 68 per cent on smartphone versus 32 per cent on tablet.

    Smartphone use far outweighed tablet in Asia, with 29.5 per cent of online payments on a smartphone compared to 4.5 per cent on a tablet.

    In terms of average transaction value, iPad led the way for the first time at $107, edging out not just smartphones but also desktop/laptop, the traditional leader (at $106). Following were Android tablets at $86, iPhone at $83 then Android smartphones at $73.

    Adyen has been tracking the evolution of mobile payments since June 2013. The index is based on its global browser-based mobile payment transaction data. It does not track in-app mobile payments. With its headquarters in Amsterdam and San Francisco, Adyen serves more than 4500 businesses, customers including Airbnb, Booking.com, Crocs, Dropbox, Facebook, KLM, Mango, Netflix, Spotify and Yelp.