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Tag: Airism

  • Second UNIQLO and alexander wang Collaboration Collection to Feature New AIRism Fabric

    Second UNIQLO and alexander wang Collaboration Collection to Feature New AIRism Fabric

    UNIQLO, the Japanese global apparel retailer, announces that it will begin rolling out a Spring/Summer 2019 collaboration collection with alexanderwang from Friday, April 12. The full collection will be available online and at Orchard Central Global Flagship Store, while selected items will be available in all stores. This second partnership with alexanderwang builds on the LifeWear commitment to making life better, bringing together the exceptional functionality of UNIQLO’s innovative AIRism fabric with alexanderwang’s sleek styling.

    Speaking ahead of the launch, Alexander Wang said, “Working with UNIQLO on the second season of the collaboration felt like there was a mutual understanding of not only aesthetics but of each other’s work ethic. It was easier coming together this time round to accomplish a similar goal from various touch-points. Innovation has always been at the forefront of our design and creative process, and functionality serves a huge purpose in the way our customers and I dress. Therefore, through the influence of innovation, technology and functionality, this special AIRism collection was born.”

    Keeping women comfortably stylish

    The collection adds new value to LifeWear by combining the year-round comfort of functional AIRism apparel with the signature alexanderwang look. Five of the 11 women’s items employ the sheerest-ever AIRism fabric, developed to feel like a “second skin.” During summer, women can enjoy camisoles and slips featuring a fabric so smooth, light and comfortable that they almost forget they are wearing them. Another fabric used in the women’s collection is a proprietary, new, seamless type of AIRism that is designed for both indoor and outdoor use. This new AIRism fabric is supportive but not constrictive, and is a perfect material for bras and even shorts to maintain comfort.

    First-ever cotton blend AIRism for men

    Men’s items include T-shirts and tank tops that incorporate a new fabric comprising a premium cotton finish and an AIRism interior. The fabric feels smooth and comfortable and is sufficiently thick so these innerwear items can also serve as regular outerwear. The men’s boxer briefs also use this fabric to enhance comfort on hot summer days. As seen in the previous season, the waistband is also adorned with the collaboration logo that wearers could casually show.

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  • Uniqlo strengthens Toray partnership

    Uniqlo strengthens Toray partnership

    The partnership which pioneered Heattech and Airism garments have forged a new expanded relationship they say will create “a new industry for the future”.

    Fast Retailing’s flagship Uniqlo and Toray Industries first joined hands 10 years ago aimed at developing technological solutions to make clothing functional rather than just practical – and provide the Japanese fashion giant with a point of difference over fast fashion rivals.

    Uniqlo’s signature Airism garments are meant to be worn beneath any ensemble to keep you cool and dry, making heat and humidity more bearable with properties such as absorbency, breathability and odour control. Heattech garments come with features designed to make it the most comfortable innerwear, including sweat-wicking, quick-drying, anti-odour and anti-static features.

    The most recent seasonal Heattech lines contain camellia oil moisturiser to keep the wearer’s skin soft and supple in dry weather.

    In the new five year third stage of their working partnership, Uniqlo and Toray will work together to:

    Accelerate globalisation and digitalisation to create a new industry by:

    • Realising an end-to-end business model by utilising the Internet of Things (IoT).
    • Further reducing production lead time.
    • Further increasing globalisation of production sites and locations.
    • Optimising production in each location.
    • Expanding production sites to support business growth in Greater China (China, Hong Kong and Taiwan).

    Maximise LifeWear that is made for all by:

    • Improving comfort and functionality of all current products.
    • Adding value to products by conducting research and development.
    • Developing new sportswear to enhance daily lives.
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