Tag: airlangga hartarto

  • Indonesian Retailers Urge Easing of Import Rules to Hit 6% Target

    Indonesian Retailers Urge Easing of Import Rules to Hit 6% Target

    Indonesian store operators are lobbying the government to ease import barriers, arguing regulatory bottlenecks threaten national retail consumption and the state’s 6 per cent economic growth target.

    Household spending drives more than half of Southeast Asia’s largest economy, yet complex technical permits and shifting product approvals continue to choke supply lines for global brands.

    Speaking at the Indonesia Retail Summit in Jakarta, Indonesia Retail and Tenant Association Chairman Budihardjo Iduansjah pushed for administrative relief on compliant merchandise. He argued that businesses paying duties and taxes should not face arbitrary import caps on goods with no domestic substitutes.

    Diverging fortunes across store formats

    The supply friction hits different store models unevenly. While hypermarkets face sliding footfall and operational contraction, convenience stores and minimarkets continue to add locations.

    Demand across food and beverage, cosmetics, and mobile electronics expanded by more than 10 per cent this year. Chains are using warehouse automation and price promotions to protect margins against rising overheads.

    Retailers across Southeast Asia face similar dilemmas when domestic trade protection policies collide with consumer appetite for international product ranges. In Jakarta, the friction has prompted warnings from policymakers that depleted domestic shelves will simply push middle-class shoppers abroad.

    Stemming outbound tourist spending

    Chief Economic Affairs Minister Airlangga Hartarto acknowledged that thin store inventories push shoppers to spend outside the country. Indonesian citizens spend roughly $6.7 billion annually on overseas travel services.

    Government planners want to retain that cash by developing domestic shopping tourism and expanding inventory depth in major commercial hubs.

    Whether trade regulators shorten import licensing timelines will determine if mall operators can secure sufficient stock ahead of the next fiscal review.

  • Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

    Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

    Indonesia is relying on expanding e-commerce activity to push national economic growth to 6 percent by 2027, according to Coordinating Minister for the Economy Airlangga Hartarto. The country’s digital economy reached $100 billion in 2025 as consumer spending shifted increasingly online.

    Speaking at the Ministry of Trade in Jakarta, Airlangga said physical retail continues to account for the bulk of Indonesian commerce, but online transaction volumes are climbing quickly. Growth is concentrating in video commerce, which blends livestreaming and short-form video directly with checkouts.

    Video Commerce and Algorithm Shifts

    Video commerce transactions in Indonesia reached 2.6 billion, rising 90 percent year-on-year. That surge tracks a widening digital audience across the archipelago, where active social media users expanded 26 percent to 180 million.

    Airlangga called on merchants and platform operators to deploy artificial intelligence tools to refine trade algorithms. Sharper algorithmic matching helps online sellers connect products with targeted consumer segments across diverse regional markets.

    For retailers across Southeast Asia, Indonesia remains the primary testing ground for live shopping formats. Platforms operating in the country have spent two years restructuring merchant interfaces and integrating creator-led video tools to protect market share against pure-play marketplaces.

    Harbolnas Shopping Targets

    The government set a sales target of Rp40 trillion ($2.46 billion) for the upcoming National Shopping Day, known locally as Harbolnas. That goal represents a 10 percent increase over the Rp36.4 trillion generated during the event a year earlier.

    Harbolnas 2026 runs from December 10 to December 16, focusing on domestic merchandise, local services, hospitality bookings, and transport tickets.