Tag: alcis sports

  • Alcis Sports To Partner Haryana Steelers

    Alcis Sports To Partner Haryana Steelers

    Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from 5th October. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance.

    Alcis Sports is a homegrown Indian sportswear brand which is at par with any international brand in terms of quality and also is in sync with Indian sensibilities. Alcis Sports prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.

    In the past, Alcis Sports has been the trusted kit partner for several high profile sporting events and teams across sports such as cricket, football, kabaddi, running etc. Alcis Sports has been the licensed apparel merchandise partner in India for both FIFA U-17 World Cup India 2017 and the 2018 FIFA World Cup Russia. Alcis Sports was also the Official Kit Partner of the 2018 Kabaddi Dubai Masters held in Dubai and recently partnered with Inspire Institute of Sports (IIS).

    Roshan Baid, Managing Director, Alcis Sports, said “Its disheartening to see great Indian sportsmen wear clothes made by foreign brands, we being the largest manufacturer and exporter of Sportswear in India feel proud to be supplying international quality sportswear to Indian sportsmen. These clothes are designed keeping in mind Indian weather conditions and body types. They are infused with the latest technologies and I am sure will help our sportsmen & sportswomen preform better.”

    He further added, , “We are glad to be associated with Harynana Steelers for the sixth edition Pro Kabaddi League. Kabaddi being an indigenous sport is extremely close to our hearts and it is heartening to see it’s growing popularity in the last couple of years. We were the official kit partner for 2018 Kabaddi Dubai Masters and our products were highly appreciated internationally.”

    Ravish Nanda, Director, Alcis Sports, said, “We have done a lot of research in making the playing kit for the players. The player Jersey and shorts are made out of very high stretch fabric to give comfort to the players and it is loaded with technology to enhance their performance. Even the stitching thread used has innovative performance stretch for high extension. It has high initial modulus which minimise the risk of seam extension failure.”

    The entire apparel range for the Haryna Steelers features some of the most advance garment technology and is highly stretchable. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat and moisture for long, and are made with Anti-Microbial, Anti-Odour and Anti-Static finishes.

  • Alcis Sports expansion plan in India

    Alcis Sports expansion plan in India

    Indian fashion brand Alcis Sports plans to add 15 exclusive brand outlets in metro areas by year’s end.

    President Anuj Batra says the brand may also enter some top towns such as Lucknow and Mysore through franchise partners.

    While the brand is available through four exclusive stores it has opened its first franchises in Guwahati and in Kamla Nagar in New Delhi. “We are looking at expanding across India, be it through company-owned stores or franchised stores.,” says Batra.

    Alcis also has 150 shop-in-shops in large-format stores like Central, Globus, Shoppers Stop and Sports Station. The brand will be soon launch a shop-in-shop in Lifestyle as well.

    “Along with this, Alcis is also present in South India with brands like Jayalakshmi, Pothys and RS Brothers. Offline, we cover about 700-odd retail outlets (shop-in-shops) across India, and in the coming year are looking at increasing our spread to tier II and III towns.”

    He says that for online business Alcis has been gaining traction over the past year on both Jabong and Myntra, and has also tied up with Amazon, Flipkart, PayTM and Snapdeal.

    Going ahead, Batra says he expects offline will contribute 60 per cent of revenue.

    Alcis Sports has just secured an investment from Singapore venture capital firm RB Investments, and the company has also appointed Indian cricketer Shikhar Dhawan as brand ambassador.