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  • Alibaba Challenges Meituan In Local-lifestyle Domain With Amap’s Ai-powered ‘street Stars’ Feature

    Alibaba Challenges Meituan In Local-lifestyle Domain With Amap’s Ai-powered ‘street Stars’ Feature

    Alibaba’s navigational application, Amap, is diversifying its functionality beyond its primary aim of providing directional services. It is venturing into the local-lifestyle domain, a territory traditionally occupied by competitor Meituan. This move is marked by the introduction of its own classification system for restaurants, hotels, and tourist attractions.

    Competing for Market Share in “Instant Retail”

    Alibaba and Meituan are well-established tech enterprises in China. Currently, they are deeply engaged in an intense rivalry for dominance in the “instant retail” sector. This field is characterized by immediate delivery services and has seen a rapid influx of consumers due to the provision of extensive discounts and coupons.

    The competitive landscape of this sector has led to increased attention from regulatory bodies, who are concerned about a potential harmful price spiral. In the Chinese context, sluggish property rates and unstable employment conditions have contributed to a consistent dip in consumer confidence. This has pressured corporations to adopt aggressive pricing strategies and provide subsidies to stimulate consumer spending.

    “Street Stars”: Amap’s New Feature

    Amap announced a new feature named “Street Stars” on Wednesday. This feature, powered by advanced artificial intelligence algorithms, aims to rank destinations for its 170 million daily active users. To promote this new feature, Amap is offering subsidies amounting to 1 billion yuan (approximately US$140.43 million). These subsidies are intended to provide users with coupons for ride-hailing or in-store services. The initial launch phase is expected to encompass 300 cities, and will include around 1.6 million local business listings.

    In China, consumers have historically depended on applications such as Meituan’s Dazhong Dianping for restaurant suggestions, reservations, and other services. Meituan recently announced that it would distribute 25 million consumption coupons as part of an overhaul of Dianping’s takeaway service from highly-rated restaurants.

    During a recent after-earnings discussion with analysts, Alibaba Group CEO Eddie Wu highlighted Amap’s AI-driven transformation. He emphasized the strategic importance of the app’s new direction, positioning it as a “new gateway for future lifestyle services”. This is part of Alibaba’s broader plan to design what it refers to as a “comprehensive consumption platform”.

    Regulatory Challenges

    However, concerns exist regarding the potential interference of Chinese regulators in these plans. E-commerce and food delivery giants in China have already been summoned by authorities for several meetings. The ongoing price war, which contradicts the government’s official stance against cutthroat competition, is a particularly contentious issue.

    Questions & Answers

    What is Alibaba’s Amap diversifying into?
    Amap is venturing into the local-lifestyle domain, traditionally occupied by its competitor Meituan. It plans to introduce its own classification system for restaurants, hotels, and tourist attractions.

    What is “Street Stars”?
    “Street Stars” is a new feature of Amap powered by advanced artificial intelligence algorithms. It aims to rank destinations for its 170 million daily active users.

    What are regulators’ concerns about the “instant retail” sector?
    Regulators are concerned about a potentially harmful price spiral in the sector. This is driven by aggressive pricing strategies and subsidies offered by companies to stimulate consumer spending, especially in the context of sluggish property rates and unstable employment conditions in China.

  • Alibaba’s global marketplace attracts 5400 foreign brands

    Alibaba’s global marketplace attracts 5400 foreign brands

    U.S. goods are among the best sellers on Alibaba’s Tmall Global shopping site. More than 5,400 foreign brands from 53 countries are selling goods on Tmall Global, an online marketplace Alibaba Group Holding Ltd. launched in 2014 to take advantage of China’s relaxed rules on consumer purchases from foreign websites.

    Of those 5,400 brands, 4,300 have never sold in China, according to a just-released 2015 China Cross-Border Consumption Report from Tmall Global and Chinese consulting firm CBN Data. Tmall Global allows retailers and brands without a China business license to take orders from Chinese consumers and then send the products through Chinese customers.

    Sales on Tmall Global increased 179% in Alibaba’s fiscal third quarter ended Dec. 31, according to Alibaba’s recent quarterly report. Alibaba did not report the value of sales on the marketplace for foreign goods.

    The new report says U.S. companies are most often ranked among the top 10 in various products categories on Tmall Global, followed by brands from Japan, Germany, Australia and Korea. The fastest-growing categories on Tmall Global are children’s products, nutritional items, cosmetics and snacks.

    Among the retailers selling on Tmall Global are U.S. department store chain Macy’s Inc., the U.K.’s House of Fraser and Sainsbury’s, and Metro Group of Germany. Consumers can also buy Huggies diapers from Kimberly Clark, food products from Danone of France (whose products are marketed under the name Dannon in the United States) and cosmetics from Japanese brands Kao and Shiseido.

    Alibaba has worked with government agencies in 13 countries to set up “pavilions” featuring goods from those nations. For example, the U.S. Department of Agriculture has cooperated with Alibaba on a program to sell cherries from the northwestern United States on Tmall Global.

    During the big Singles’ Day sales that Alibaba promotes every Nov. 11, 95 million consumers visited Tmall Global and 30 million made purchases, the report says.

    Alibaba’s chief rival in China, JD.com Inc., also has created an online shopping mall for foreign brands called JD Worldwide. Among the companies to recently launch on the JD site are luxury brands Tod’s and TAG Heuer.

    China in recent years has made it easier for Chinese consumers to buy goods for their personal use online from foreign companies. The government recently increased the maximum purchase allowed under these cross-border e-commerce regulations from 10,000 yuan ($1,519) to 50,000 yuan ($7,597) per transaction, according to a report on the Chinese luxury market by U.S. consulting firm Bain & Co.

    JD is No. 1 Internet 2015 Retailer China 500, which ranks retailers by their online sales in China. While Alibaba’s China marketplaces account for more than three-quarters of online retail purchases in China, it’s not ranked in the China 500 because Alibaba is not the merchant of record for those sales, instead providing a platform for other merchants to sell.

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