Retail News CRM

Tag: Ambassador

  • BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

    BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

    Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres.

    The Campaign

    The campaign showcases minimalist imagery punctuated with deep red accents, mirroring Jennie Kim’s stage identity as Jennie Ruby Jane. The visuals are designed to resonate with her vibrant persona and dynamic stage presence.

    Curated Collection

    In conjunction with this announcement, Ray-Ban has launched a six-piece capsule collection, curated by Jennie Kim. This range encapsulates her personal style, serving as an extension of her aesthetic appeal.

    The collection features a mix of existing silhouettes, including the Daddy-O and Alix models. Additionally, it includes frames from Ray-Ban’s Asian Design Collection which boasts low-bridge fits and retro-inspired details, combining modern aesthetics with a nostalgic touch.

    Jennie Kim on the Partnership

    Expressing her delight at the partnership, Jennie Kim shared, “I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning.” She further added, “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive, and easy to live in.”

    Questions & Answers

    Who is the new global brand ambassador for Ray-Ban?
    Jennie Kim, from the K-pop girl group Blackpink, is the new global brand ambassador for Ray-Ban.

    What is special about the new Ray-Ban campaign?
    The campaign features minimalistic visuals with deep red accents that reflect Jennie Kim’s stage persona, Jennie Ruby Jane. Along with this, a six-piece capsule collection curated by Jennie herself has been launched.

    What does the curated collection by Jennie Kim include?
    The collection includes existing models like the Daddy-O and Alix, as well as frames from Ray-Ban’s Asian Design Collection that feature low-bridge fits and vintage-inspired details.

  • Dua Lipa Brews up New Role as Nespresso Global Brand Ambassador to Ignite Youth Appeal

    Dua Lipa Brews up New Role as Nespresso Global Brand Ambassador to Ignite Youth Appeal

    Nespresso has recently announced that pop singer Dua Lipa will become its global brand ambassador in a bid to enhance its resonance with a younger, culturally engaged audience.

    As part of this collaboration, Dua Lipa is set to headline the Vertuo World campaign, which commences on April 14. The campaign will also feature a guest appearance by long-serving Nespresso ambassador George Clooney, linking the brand’s storied history with its modern marketing strategies.

    Leonardo Aizpuru, Nespresso’s chief marketing officer, expressed excitement about the partnership with Dua Lipa. He described the singer as an adventurer always eager to try new things – an ethos that is in perfect alignment with Nespresso’s brand direction.

    According to Aizpuru, the collaboration with Dua Lipa aims to inspire a new generation to confidently explore and appreciate new tastes. He emphasized that Nespresso’s core mission is to enable boundless exploration through exceptional coffee and that Dua Lipa embodies this mindset in a contemporary and seamless manner.

    This partnership marks a significant strategic move for Nespresso, which is facing mounting competition from both retail-ready and specialty coffee brands in the premium coffee market.

    By partnering with a global pop icon known for her trendsetting influence, Nespresso aims to appeal to a demographic that places equal importance on lifestyle and cultural relevance as well as product quality.

    In 2021, Nespresso demonstrated its commitment to retail expansion by unveiling a flagship boutique in Manhattan’s Flatiron District. This store is the largest and most immersive retail location that the company has opened to date.

    Questions & Answers

    Who has Nespresso appointed as its new global brand ambassador?
    Pop superstar Dua Lipa has been appointed as the new global brand ambassador for Nespresso.

    What is the primary objective of Nespresso’s partnership with Dua Lipa?
    The key goal of this collaboration is to enhance Nespresso’s appeal among younger, culturally engaged consumers and inspire them to explore and appreciate new coffee tastes confidently.

    What strategic shift does this partnership signal for Nespresso?
    Partnering with a global pop icon like Dua Lipa marks a significant strategic shift for Nespresso as it seeks to appeal to a demographic that values cultural relevance and lifestyle as much as product quality.

  • Nicole Kidman Announced As Global Brand Ambassador For Japanese Luxury Brand Cle De Peau Beaute

    Nicole Kidman Announced As Global Brand Ambassador For Japanese Luxury Brand Cle De Peau Beaute

    Nicole Kidman, recognized worldwide for her acting prowess and staunch advocacy for women’s rights, has been announced as the new global brand ambassador for Cle de Peau Beaute, a renowned Japanese luxury skincare and makeup brand.

    Kidman’s appointment aligns seamlessly with Cle de Peau Beaute’s values, which revolve around intelligence, sophistication, and an uncompromising attitude, according to the company. Kidman’s embodiment of these values throughout her personal and professional life is what cemented her as the ideal figure to represent the brand on a global scale.

    Mizuki Hashimoto, the chief brand officer of Cle de Peau Beaute, elaborated on this, stating, “Radiance is about more than just physical appearance; it’s also about the inner strength that fuels positive transformation.” Hashimoto lauded Kidman for her inspiring journey, stating that it embodies the brand’s belief in the power of passion and purpose to unlock a radiant inner strength that can inspire and empower others.

    Kidman is not just known for her extensive acting career of over 40 years, but also for her dedicated humanitarian work. Her role as a UN Women Goodwill Ambassador has seen her actively promote women’s empowerment, especially in areas of education, economic opportunities, and the prevention of gender-based violence.

    Reacting to her appointment, Kidman expressed her excitement about joining the Cle de Peau Beaute family. “I am inspired by the brand’s commitment to celebrate individual beauty across all aspects of life,” she commented. “I look forward to what we can create together.”

    Cle de Peau Beaute, established in 1982, is considered a prominent brand in the luxury skincare and makeup industry. It is owned by the cosmetic giant, Shiseido.

    Questions & Answers

    Who is the new global brand ambassador for Cle de Peau Beaute?
    Nicole Kidman, the acclaimed actress and women’s rights advocate, has been appointed as the new global brand ambassador for Cle de Peau Beaute.

    What values of Cle de Peau Beaute does Nicole Kidman embody?
    Nicole Kidman aligns with Cle de Peau Beaute’s values of intelligence, sophistication, and an uncompromising attitude. Her inspiring journey also resonates with the brand’s belief in the power of passion and purpose to unlock a radiant inner strength that can inspire and empower others.

    What is Nicole Kidman’s opinion about joining Cle de Peau Beaute?
    Nicole Kidman has expressed her excitement and inspiration about joining Cle de Peau Beaute. She admires the brand’s commitment to celebrate individual beauty across all life’s aspects and is looking forward to what they can create together.

  • Stray Kids’ Felix Tapped As Global Ambassador For Gong Cha Bubble Tea In Strategic Bid For Gen Z

    Stray Kids’ Felix Tapped As Global Ambassador For Gong Cha Bubble Tea In Strategic Bid For Gen Z

    Taiwanese bubble tea company Gong Cha has announced the enlistment of Felix, a member of the renowned South Korean group Stray Kids, as their global brand ambassador.

    Gong Cha Launches New Campaign

    The brand aims to bolster its global presence with a campaign featuring Felix, set to roll out in Korea in June before making its way to the United States. Gong Cha believes that Felix’s personal experience with their bubble tea, coupled with his love for the product, will serve as an effective introduction of the brand to his global fan base.

    Felix’s Role as a Brand Ambassador

    As a global ambassador, Felix is expected to boost Gong Cha’s brand recognition through high-visibility marketing campaigns showcasing the company’s signature beverages. This partnership is part of Gong Cha’s strategic move to reach out to Generation Z consumers via culturally significant marketing initiatives.

    Gong Cha’s Collaborative Ventures

    In addition to partnering with Felix, Gong Cha has recently teamed up with Line Friends Minini and Final Fantasy XIV. These collaborations aim to attract new consumers to the brand’s offerings, expanding the customer base.

    Questions & Answers

    How will the brand utilize Felix’s association with Gong Cha?
    Felix will be leveraging his global popularity to boost brand awareness through high-profile marketing campaigns featuring Gong Cha beverages.

    What is Gong Cha’s strategy for reaching out to new audiences?
    The company’s strategy involves forging connections with Generation Z customers via culturally significant marketing campaigns and collaborations with popular entities like Line Friends Minini and Final Fantasy XIV.

    What is the significance of Felix’s personal experience with Gong Cha’s products?
    Felix’s personal affinity for bubble tea, and his positive experiences with Gong Cha, are expected to resonate with his global fan base, thereby serving as an effective brand introduction to potential new consumers.

  • Bally signs up Johnny Huang as brand ambassador

    Bally signs up Johnny Huang as brand ambassador

    Bally is underlining the strength of the Chinese consumer with its latest campaign as it has signed up Chinese actor and model Huang Jingyu, also known as Johnny Huang, as the campaign’s star and as its brand ambassador more widely.

    “The award-winning Chinese actor will reinterpret our pioneering spirit with his signature style and edge,” the company said. In its 170th anniversary year, it’s also planning plenty of major activities with the celebrity.

    The company has 60 stores in China and a dedicated webstore there, as well as a prominent presence on e-tail sites like Tmall and on local social media.

    Buit it’s not all about China, of course, with the actor also being known internationally. In fact, his appointment is the first time a Chinese personality has acted as global face for the label.

    The company said its new spokesmodel is “a formidable actor” with a “dynamic personality and modern sense of style” that works well with Bally.

    As well as fronting the AW21 campaign alongside model Zhao Jiali, he will continue as the brand’s ambassador for its SS22 imagery and will appear at Bally events such as store openings like that for the planned Bally Hike pop-up in Beijing. That store will feature a dedicated hiking clothing and accessories collection.

  • Estée Lauder names Kōki as new Global Brand Ambassador

    Estée Lauder names Kōki as new Global Brand Ambassador

    The Estée Lauder Companies has named Japanese model Kōki as the newest global brand ambassador for its flagship Estée Lauder brand.

    She will feature across the brand’s digital, television, in-store, and print media, in domestic and travel retail markets, beginning with a makeup campaign in April. Kōki will also appear in all of Estée Lauder’s digital campaigns beginning in the Autumn.

    Kōki — real name Mitsuki Kimura — was born and raised in Tokyo. She began her modeling career in 2018 and appeared on the covers of several high-profile fashion magazines in Japan and in the wider Asia Pacific region. This includes Harper’s Bazaar Hong Kong, ELLE Japan, ELLE Hong Kong, Marie Claire Japan and InStyle China among others.

    In 2018, Kōki won the Elle Cinema Rising Star Award. The following year, she made her runway debut at the Chanel Cruise Collection fashion show. She is also currently serving as a brand ambassador for other leading luxury brands such as Bvlgari, Coach, and Louis Vuitton.

    Kōki joins a stellar roster of Estée Lauder brand ambassadors which include South Sudanese Model Anok Yai, Italian model/actress/socialite Bianca Brandolini D’Adda, American model Carolyn Murphy, Indian model Diana Penty, American models Grace Elizabeth and Karlie Kloss, Chinese Actress Yang Mi and recently-appointed Cuban actress Ana de Armas.

    “Kōki brings a fresh energy to the Estée Lauder brand,” commented The Estée Lauder Companies Group President and Estée Lauder and AERIN Global Brand President Stéphane de La Faverie. “We are excited to amplify her rising star power to connect our brand with a new generation of consumers in Japan and around the world while continuing the brand’s legacy of celebrating women across all backgrounds, ages, and ethnicities.”

    Commenting on her role, Kōki said: “It is a dream come true to join the Estée Lauder brand. It is such an iconic brand that is loved by so many women around the world. I am honored and grateful to be a part of it.”

  • Dunhill catches Chinese star Yang Yang for global ambassadorship

    Dunhill catches Chinese star Yang Yang for global ambassadorship

    Fashion brand Dunhill introduces Chinese actor Yang Yang as their newest Global Brand Ambassador. Yang and Dunhill’s creative director Mark Weston first meet at brand’s Fall Winter 2020.21 show in Paris. Chinese actor will represent Dunhill at this year’s GQ China Men of the Year Awards.

    As a British luxury House, Dunhill has always fascinated me and I am honoured to be their Global Brand Ambassador. When I met Mark in Paris at the show, it was clear to me that we hold many shared sensibilities and I am looking forward to continuing our work together. – Yang

    It’s great to work more closely with Yang Yang and I am excited for the new perspective he will bring. I was intrigued to hear about his personal and professional story and impressed by his drive and humility. His considered approach to his craft resonates with me personally. – Mark Weston.

    Lees ook:

    Lees ook:

  • Ambassador To Return As PSA’s EV Brand For India

    Ambassador To Return As PSA’s EV Brand For India

    While the PSA Peugeot-Citroen group has officially announced that it will bring its Citroen brand to India, we finally have some news on its plans for Ambassador too. Two days before holding its first-ever official press conference in India to show us Citroen’s debut model for the country, we have learnt of a parallel plan afoot within the company. Speaking on specific conditions of anonymity, senior PSA board member and reclusive heiress Evié de Courant has shared with this reporter that the Ambassador brand will be used exclusively for electric vehicles to be sold in India only. The sub-brand will be the first new addition to the PSA family, after its last acquisition of erstwhile GM brands Opel and Vauxhall in August 2017.

    The Ambassador range of cars will likely only debut post 2022, and it is not as yet decided whether it would entail a standalone retail network. While Citroen will have a full-fledged dealer network, Ambassador branded cars are likely to be sold using an exclusive online sales strategy. Workshops for the two will be common though. The plan is to initially launch a compact SUV or crossover style car, and then a premium hatchback. Both are expected to share their platform and some components with similar sized ICE (internal combustion engine) models from the Citroen brand, to maximise economies of scale. The intent is to make Ambassador a profit-making entity from within the first quarter of the start of sales.

    PSA has also been in Formula E since 2015-16 and will bring a lot of its learnings to the EV plan. Citroen’s premium brand DS has also announced its range of EVs for Europe, which will use the E-Tense badge. The DS3 Crossback E-Tense is expected to be the first model and is expected to have a 330-kilometre range. Expect the Ambassador crossover to sport a similar electric powertrain.

    While the initial focus will be on India, the company believes the Ambassador brand will have a strong resonance with Indian diaspora across the world – especially in the Commonwealth states, which are also largely right-hand-drive. And so there is already a feasibility study on to examine the export potential of Ambassador badged products from 2023 onwards, according to Ms de Courant.

    It may be recalled that whilst entering into its two joint ventures (JVs) with Hindustan Motors (HM) in January 2017, PSA had also acquired rights to the Ambassador brand for ₹ 80 Crore a month later. At the time, HM had released a statement that read, “Ambassador has been an iconic brand and a surplus asset with us. We were looking for a suitable opportunity and found the right buyer in the PSA group. We intend to use the proceeds from the sale in clearing dues of employees, lenders and others.”

    It was at the start of 2017 that the two companies had also entered into two partnerships with an initial investment of ₹ 700 Crore for vehicle and engine manufacturing in Tamil Nadu. The first of the two JVs is between PSA and HMFC or Hindustan Motors Finance Corp for the assembly and distribution of new cars. HFMC currently also assembles Mitsubishi and Isuzu branded cars. The second is a JV for engine making with AVTEC – hived off years ago from HM that is a components and engines supplier to the auto industry. We trust the two will have a lot more success and will build on a strong foundation, unlike the veracity of this report. And on any other day we would have loved for this news to be true

    Lees ook:

  • H&M names first Philippine ambassador

    H&M names first Philippine ambassador

    H&M has named Nadine Lustre as its first Philippine ambassador.

    The endorsement deal comes with a special swimwear collection to be launched in the Philippines next week.

    Nadine Lustre has more than 5.9 million followers on Instagram, and is considered to have a highly visible presence among today’s youth.

    “It was a whole new experience working on the campaign. It didn’t feel like we were working at all. I felt creative the whole time, and that, for me, is one of the best feelings ever,” Lustre told.

    H&M has previously worked with some of the biggest names in pop culture including Beyonce, David Beckham, Diane Kruger and Namie Amuro.

    Lees ook:

  • BTS to promote new Hyundai Palisade SUV

    BTS to promote new Hyundai Palisade SUV

    Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to be shown at the auto show today.

    According to Hyundai Motor, the group’s explanation will focus on the large SUV’s spacious interior and the convenient features found throughout its three rows of seats.

    “Hyundai Motor appointed BTS as the global brand ambassador of the Palisade as the K-pop group was considered the most suitable to introduce the new vehicle that is throwing the gauntlet down in the large SUV market,” the company said in a statement Tuesday.

    “The group will be able to deliver the greatly spacious interior of the Palisade, which is able to accompany seven to eight people.”

    Hyundai Motor said it would live stream the premiere on the automaker’s Facebook page. It will also post a range of videos featuring BTS and the Palisade on its social media accounts.

  • Shopee Philippines assigns a new brand ambassador

    Shopee Philippines assigns a new brand ambassador

    E-commerce platform Shopee Philippines has appointed Filipina-Australian superstar Anne Curtis as its first brand ambassador, timed to coincide with its 5.5 Shopee Super Sale.

    Running until May 5, the sale offers discounts of up to 90 per cent on thousands of products, as well as daily flash sales.

    Shopee COO Terence Pang says Curtis will star in the platform’s first-ever television commercial.

    The 5.5 Shopee Super Sale is the lead-up to the mega 24-hour shopping fiesta on May 5, which will have special deals, daily in-app vouchers and surprises, as well as discounts of up to 90 per cent. There will also be giveaways of Shopee merchandise autographed by Anne Curtis.

    Exclusive deals will be offered from new Shopee Mall brands including Aveeno, Coca-Cola, Coleman, Colgate-Palmolive, Equal, Faber-Castell, Nescafe, Samsung and Unilever.

    Curtis has also launched her own cosmetics line on Shopee via BLK Cosmetics, and has been giving away limited-edition autographed mirrors to qualifying customers.

  • UL-OS to appoint its new brand ambassador

    UL-OS to appoint its new brand ambassador

    TVXQ ‘Yunho (Jeong Yun-ho)’ was selected as the first solo male cosmetics brand model.

    UL-OS, a male total skin care brand in Otsuka Pharmaceutical Korea, announced on  that the brand selected Yunho, the leader of group Dong Bang Shin Ki (TVXQ).

    An UL-OS official said, “We decided to choose Yunho as a new model, judging that Yunho’s healthy skin and sophisticated image fit well with the Ul-os brand image.”

    Yunho finished shooting a new TV advertisement of UL-OS’s representative product of all-in-one moisturizer. In this advertisement, Yunho’s stylish and manly charm will appeal to viewers with his UL-OS brand message and will be aired from January 1, 2018

    Yunho said “I am very interested in skin care products for normal moist and healthy skin.” “I am very pleased to be a model of the UL-OS brand that helps people to understand skin troubles and needs accurately and to provide effective skin care.”

    Yunho, who was selected as the fourth model of UL-OS after Cha Tae Hyun, Jung Woo and Eric, is the 13th year of his debut this year, as a K-POP leader, Korea’s best male idol, and he has been loved by fans home and abroad. He has been still active in the five major dome tours in Japan since November 2017.

    Meanwhile, men’s total skin care brand UL-OS presents three all-in-one moisturizers (skin milk, skin lotion, and skin conditioner) as men’s all-in-one products and has a full skin care line including scalp shampoo, skin wash, sunblock and face sheet.

    In particular, UL-OS Skin Milk has recently been selected as a men’s cosmetics standard at the Olive Young 2017 Health & Beauty Awards, and received continuous support from male consumers, including the Olive Young Health and Beauty Award in the men’s all-in-one category for the second consecutive year.

    Lees ook:

  • Qantas announces Hugh Jackman as global ambassador

    Qantas announces Hugh Jackman as global ambassador

    The “Boy from Oz” Hugh Jackman and Australia’s national carrier Qantas have announced a new partnership to promote Australia on the global stage.

    The award-winning actor has signed on to become an official global ambassador for the airline and will also work with Qantas on community projects in Australia, with further detail to be announced soon.  

    The international superstar is one of Australia’s most successful and highly regarded performers with a career spanning 30years from his early days in “Correlli” right after his graduation from Western Australian Academy of Performing Arts, to his recent stage and screen successes including the X-Men films, The Boy from Oz stage show, the film version of Les Misérables and the soon to be released fantasy film Pan.

    Jackman said he was proud to become a Qantas Ambassador and was looking forward to teaming up with Qantas to highlight the best of Australia.

    “I travel a lot and like all Aussies, I get a buzz whenever I see the familiar red tail and the kangaroo logo, no matter where I am in the world.  Qantas is great airline with great people and represents the very best of our wonderful  country,” Jackman said.

    “Qantas has always had a vital role in promoting Australia as a tourism destination and I’m looking forward to playing my part as we work together to showcase our amazing cities, landscapes and experiences in the U.S., Asia and beyond.

    “What I also love about Qantas is the role it plays in the community.  It’s inspiring to see an Australian company stand up for causes that make a difference and I know it’s something that the Qantas team and its employees are really passionate about.

    “The Qantas projects I will be getting involved with will create opportunities for Australians to learn, to work and to reach their potential.  I will also be working directly with Qantas employees to build on the fantastic community work they already do and I can’t wait to get started later this year.”

    Qantas CEO Alan Joyce said the airline was thrilled to welcome Hugh Jackman in to the Qantas family as an ambassador.

    “Hugh represents everything that the world loves about Australians and he has used his enormous international success to promote Australia as well as highlight causes that are close to his heart.

    “We will build on the work both Qantas and Hugh are already doing and together we believe we have the capacity to create some truly life changing opportunities,” Joyce said.  

    Further details in relation to the Hugh Jackman/Qantas community initiatives will be announced in coming weeks.

    Qantas has also recently been announced as a co-sponsor of Jackman’s upcoming “Broadway To Oz” arena shows across Australia in November and December.

    Lees ook: