Hollister, an offspring of Abercrombie & Fitch Co., has broadened its physical retail footprint in Hong Kong with the launch of a new store at K11 Art Mall.
Store Design and Offerings
The store’s interior design is a reflection of Hollister’s American-vintage theme, featuring wooden floors, navy accents, and an open layout. The window displays are currently showcasing Chinese New Year merchandise, and the festive design elements can also be observed in the fitting-room areas.
Hollister’s new store offers a wide range of its core apparel lines, inclusive of denim, casual wear, and seasonal collections. Denim continues to be a major focus at the K11 Art Mall store, boasting a diverse offering of baggy, flare, and straight-leg fits available in multiple sizes.
In addition to the standard offerings, the store has stocked up on new seasonal ranges. This includes the Love Hollister collection and a Chinese New Year capsule designed to celebrate the Year of the Horse. The latter features hoodies and sweatshirts adorned with red-toned updates.
Hollister’s Growing Presence in Hong Kong
The launch of the K11 Art Mall store highlights Hollister’s continued commitment to expanding its brick-and-mortar presence in Hong Kong. This comes at a time when international fashion brands are sustaining their investments in physical stores, parallel to their digital channels.
Abercrombie & Fitch experienced a surge in sales last year, posting record second-quarter numbers. Hollister played a significant role in this growth, contributing a 19 per cent increase in sales.
Questions & Answers
What is the design concept of Hollister’s new store at K11 Art Mall?
The store follows Hollister’s American-vintage concept with wooden flooring, navy accents, and an open layout.
What clothing lines does the new Hollister store carry?
The store carries Hollister’s core apparel lines, including denim, casual wear, and seasonal collections. It also offers a Chinese New Year capsule and the Love Hollister collection.
How did Hollister contribute to Abercrombie & Fitch’s growth last year?
Hollister significantly contributed to Abercrombie & Fitch’s growth last year, accounting for a 19 per cent increase in sales.






