Retail News CRM

Tag: Ami Paris

  • Ami Paris Launches First Indonesian Outpost In Jakarta, Bolsters Global Expansion Strategy

    Ami Paris Launches First Indonesian Outpost In Jakarta, Bolsters Global Expansion Strategy

    Ami Paris, a renowned French fashion label, has initiated its first venture in Indonesia, extending its reach in Southeast Asia. The flagship store is situated in Plaza Senayan, a prominent luxuriant mall in Jakarta, operating in collaboration with the domestic retail conglomerate Time International.

    The Store Layout and Collection

    Occupying a 90-square-meter area, the store exhibits the full spectrum of Ami Paris’ merchandise that includes menswear, womenswear, and accessories. The store launched with the brand’s Fall-Winter 2025 collection, providing customers with the latest fashion trends.

    In addition to showcasing the brand’s extensive collection, the store also premieres the label’s revamped interior design concept. The store’s design mirrors its Parisian counterpart, employing materials like Euville stone, natural oak, and champagne gold finishes.

    The Jakarta site integrates design elements like striped parquet flooring and an asymmetrical layout, coupled with mirrored surfaces. These features align with the aesthetic principles consistent in other Ami Paris boutiques.

    Global Expansion

    With the inauguration of the Jakarta store, Ami Paris’ global store count escalates to 78. This expansion signifies the brand’s ongoing global growth strategy, focusing on pivotal international markets.

    Questions & Answers

    What is the location of Ami Paris’ first store in Indonesia?
    The first Indonesian store of Ami Paris is located in Plaza Senayan, a high-end mall in Jakarta.

    What are the unique design elements in the Jakarta store?
    The store features a unique design with elements such as striped parquet flooring and an asymmetrical layout with mirrored surfaces, reflecting the aesthetic found in other Ami Paris boutiques.

    What does the opening of the Jakarta store signify for Ami Paris?
    The opening of the Jakarta store represents Ami Paris’ ongoing strategy of global expansion, focusing on key international markets.

  • Ami Paris opens its largest flagship

    Ami Paris opens its largest flagship

    Ami Paris, the Parisian fashion label, is expanding its Asian footprint with the opening of its first brick-and-mortar store in Seould, South Korea, which it describes as its largest boutique globally.

    The store, located in the city’s Garosu-gil area, contains a retail space of 300sqm over four storeys, stocking menswear, womenswear and accessories.

    It features a spiral staircase and mirror-decorated objects, as well as lighting throughout the space. Black, beige, and white are the three main colours running throughout the store.

    “It’s a major step for us, given the importance of Korea in our business. But, it’s beyond numbers, because of Korea’s soft power,” CEO Nicolas Santi-Weil told Vogue Business.

    “We have been looking at the market since the beginning – they are trendsetters.”

    Vogue Business reports Ami Paris debuted in South Korea in 2013 with Samsung as its local partner. Since then, it has expanded its presence to include shops-in-shops in upscale malls, wholesale accounts in multi-brand stores, an e-commerce website, and now the new flagship.

    The brand has stores in Japan and China in Asia, as well as operations in the US and the UK.

    Ami Paris was founded by Alexandre Mattiussi in 2011 to provide stylish and comprehensive wardrobes for men and women, blurring the lines between casual and chic.

    Ami’s new Spring-Summer 2023 collection will be showcased during Seoul Fashion Week on October 11. This marks the first time the brand to come back to hosting international fashion shows after the long Covid-19 pandemic.