Tag: Anya Hindmarch

  • Anya Hindmarch Harbour City opens

    Anya Hindmarch Harbour City opens

    Anya Hindmarch opens a new store in Harbour City, Hong Kong.

    Anya Hindmarch has become renowned for its production and creativity, and was the first accessories designer to hold an on-schedule London Fashion Week show. Highlights include shows with models emerging from within a giant space-age Amphitheatre, an artful suburban house that revealed a giant disco ball and pop-ups such as the Service Station at Selfridges London.

    Anya Hindmarch’s Chubby Hearts campaign is a love letter to London that saw the brand suspend 24 giant heart shaped helium balloons above London landmarks – gained international recognition.

    Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The launch of Sticker Shop shaped a global cult of leather stickers, allowing customers to create their own personal artwork.

    Taking an obsession with craftsmanship and personalisation a step further, the Build a Bag and Pimp Your Phone collections allow the customer to design their own bag or phone case from thousands of potential combinations. Launched in 2017, the Anya Smells fragrance collection recreates everyday scents using the finest materials.

    Anya Hindmarch is now ready to bring its colorful soul to Kowloon with this new store.

    The 581 square foot store opened its doors on September 19th in Harbour City, the renowned shopping mall in Kowloon.

    The opening of the store overlapped with the launch of the AW18 key collections including the Chubby collection, Build a Bag, and the Eyes.

    The gallery-like space features signature design of Anya Hindmarch flagship stores with luxurious mirrored shelving, vintage vitrines in a clean contemporary style.

    Tables, wingback chairs and side table all designed by Italian designer Martino Gamper exclusively for Anya Hindmarch.

    Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand with over 30 stores – including flagships in New York, London and Tokyo.

  • Anya Hindmarch teams with Smiley Company

    Anya Hindmarch teams with Smiley Company

    English fashion accessories designer Anya Hindmarch has launched a marketing campaign for its partnership with the Smiley Company.

    The upscale designer’s global retail activation aims at “making the world a happier place”. It is also a social-media engagement mechanism with a call to action to “share your #smiley selfie @anyahindmarch” via a range of giant Smiley icons in window displays and on the shop floor.

    The window elements feature all-over Smiley print decals and vinyls across Hindmarch’s retail portfolio, includes stores in Aoyama in Tokyo and Lee Gardens in Hong Kong.

    “It’s great to see Anya Hindmarch spreading happiness at some of the world’s most luxurious shopping areas with her new Smiley window campaign,” says Smiley CEO Nicolas Loufrani.

    “Smiley has never been so big, so obvious, so fun and yet so chic. There is no better way to celebrate our 45th anniversary.”

  • Anya Hindmarch Singapore to open standalone store

    Anya Hindmarch Singapore to open standalone store

    UK bag and accessories designer Anya Hindmarch is opening her first standalone store in Singapore this month.

    Hindmarch is known for her colourful bags with their symbols, smiley faces, googly eyes and pixelated Space Invaders aliens. Her 2014 fall/winter collection included clutch bags resembling Kellogg’s Frosties and Coco Pops cereal boxes, and customers can have their bags personalised with alphabet or symbol “stickers” made of embossed goat leather.

    The new Anya Hindmarsh Singapore store, opening on September 24, will take up 538 sqft (50 sqm) at Takashimaya Department Store on Orchard Road.

    For the launch of her latest spring/summer collection at London Fashion Week, gymnasts and mirrors were arranged on set to give guests the illusion they were looking into a kaleidoscope. At the show for her autumn/winter 2013 collection, the stage was set with 50,000 dominoes, toppling along a winding track. Her domino-themed clutches and bags then rose from hidden trapdoors.

    “I think bags can really make a difference to how a woman feels and the ‘role’ she plays,” says Hindmarch, who has five children. “They also have to work. Functionality is very important.”
    As an example, her Italian-made tote bags are roomy and have multiple pockets with zippers. She also designs backpacks and crossbody bags that leave the wearer hands-free.

    The bespoke service will not be offered at the new Singapore store yet, and the brand’s first men’s collection, launched in London in July, will not be available in Singapore either.

    Since launching in 1987, the brand has expanded to include ready-to-wear items. It has 56 stores in nine countries, with 23 standalone boutiques in Asia, and counts British model Kate Moss among its fans.