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  • Coca-cola And Bacardi Unveil Premixed Rum Beverages, Marking Soda Giant’s Debut In Australian Alcoholic Rtd Market

    Coca-cola And Bacardi Unveil Premixed Rum Beverages, Marking Soda Giant’s Debut In Australian Alcoholic Rtd Market

    In a landmark collaboration, Coca-Cola Australia has joined forces with Bacardi to launch a premixed rum beverage line, signifying the first time the soda behemoth has ventured into the alcoholic ready-to-drink (RTD) market in the region.

    New Flavors on Offer

    The new rum mix range will introduce two flavors, Original and Spiced, to tantalize the taste buds of consumers. The beverages will be packaged in 330ml cans with an alcohol by volume (ABV) content of 4.8 per cent. These canned beverages are slated to hit the shelves at selected licensed locations nationwide within the month.

    Matthias Blume, Coca-Cola Australia’s VP of RTD, expressed exhilaration over the groundbreaking venture. He noted that the association with Bacardi, a brand renowned for superior taste and creating enjoyable experiences, enables them to delight consumers in an entirely novel manner.

    “This marks a significant milestone not just for the brand, but also for Australians who have long cherished Coca-Cola as their go-to mixer,” Blume added.

    A Historic Occurrence

    Historically, Bacardi made a significant acquisition in 1998 when it purchased John Dewar & Sons and Bombay Sapphire from Diageo for $2 billion. Now, in their new collaboration with Coca-Cola, the two brands are poised to create similar impact in the retail industry.

    In related news, Coca-Cola recently unveiled AI-powered vending machines in New Zealand.

    Questions & Answers

    What is the significance of the new rum mix range by Coca-Cola and Bacardi?
    The launch marks the first time Coca-Cola has ventured into the alcoholic ready-to-drink market in Australia, making it a significant milestone for the company.

    What flavors are being introduced in the new rum mix range?
    The new range includes two flavors: Original and Spiced.

    What was Bacardi’s major acquisition in 1998?
    In 1998, Bacardi acquired John Dewar & Sons and Bombay Sapphire from Diageo in a deal valued at $2 billion.

  • Savage Rabbit Vodka: Eastern European Tradition Meets Australian Market

    Savage Rabbit Vodka: Eastern European Tradition Meets Australian Market

    Slovakia-based Savage Rabbit has officially introduced its premium vodka into the Australian market.

    The Vodka’s Unique Composition

    Savage Rabbit’s vodka is a harmonious blend of winter wheat and rye, paying homage to Eastern European vodka-making traditions while incorporating modern practices. The spirit is noteworthy for its distinct taste profile, featuring notes of apple and juicy melon, underscored by almond with a touch of white pepper.

    Ian Head, the co-founder of Savage Rabbit, noted that the brand aims to combine a premium product’s purity and smoothness with a playful and social appeal in tune with modern consumers’ preferences.

    Inspired by Nature

    The vodka, distilled in Slovakia, draws inspiration from the glacial spirit of the Tatra Mountains. It offers a unique aromatic bouquet of grapefruit and pecan, culminating in a smooth, silky, buttery mouthfeel.

    Exceptional Production Process

    The production process of Savage Rabbit vodka involves a meticulous triple-filtration process. After cooling the spirit to below three degrees Celsius, it’s filtered through charcoal, silver, and platinum to ensure a pristine final product.

    Availability

    Savage Rabbit Vodka is now available for purchase in selected stores and venues across Australia, retailing at a standard price of $69.

    Questions & Answers

    What is the flavor profile of Savage Rabbit Vodka?
    Savage Rabbit Vodka combines taste notes of apple and juicy melon, layered with almond and a hint of white pepper. It also features aromatic tones of grapefruit and pecan.

    What is unique about Savage Rabbit’s production process?
    Savage Rabbit Vodka undergoes an intricate triple-filtration process through charcoal, silver, and platinum after being cooled to under three degrees Celsius, which contributes to its purity and smoothness.

    Where can Savage Rabbit Vodka be purchased in Australia?
    Savage Rabbit Vodka is available in select stores and venues across the nation.