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Tag: Aritaum

  • These 13 Korean Beauty Products Are Being Recalled From The Market

    These 13 Korean Beauty Products Are Being Recalled From The Market

    Unsafe levels of the heavy metal antimony have led to the South Korean government banning 13 cosmetics products.

    Some of the products, including eyebrow pencils from 3CE and Etude House, were previously available in Hong Kong and have been taken off store shelves.

    According to the Ministry of Food and Drug Safety in South Korea, antimony at levels ranging from 10.1 parts per million (ppm) to 14.3ppm was found in the 13 products. The maximum legally permitted antimony level is 10ppm.

    After the department ordered recalls of the products, Amorepacific Group, whose brands accounted for six of the products, issued an apology to customers.

    Antimony is found in consumer products such as batteries and electrical appliances, and has been detected in food packaging and toys. Research has shown that chronic exposure to antimony in the air can lead to irritations of the skin, eyes and lungs. Drinking high levels of the metal in water could cause vomiting and abdominal pain.

    Among the products recalled were: 3CE Slim Eyebrow Pencil (chestnut brown) and Makeheal Naked Slim Brow Pencil (shades BR0203 and YL0801); Aritaum’s Full Cover Cream Concealer and Stick Concealer; Black Monster Homme Black Erasing Pen; Etude House’s AC Clean Up Mild Concealer; Skeda Concealer; Skinfood Cherry Full Lip Liner; and XTM Style Homme for Men Easy Stick Concealer.

  • My Beauty Atelier concept in Seoul

    My Beauty Atelier concept in Seoul

    London-headquartered Dalziel & Pow has created AmorePacific’s latest beauty concept store, My Beauty Atelier in Seoul.

    The design house describes the new store as AmorePacific brand “Aritaum’s “new benchmark for beauty retailing” in South Korea.

    “It is a playground for inspiration and guidance,” said the company, of the 90sqm boutique which opened in October in Seoul’s Myeong-dong district.

    “The store presents a sense of energy, play and education. It empowers customers to become their own makeup artists with editorial displays offering ‘top 5′, ‘best sellers’ and ‘new crushes’, along with ‘how-to’ guides. The brand talks to the customer as a trusted friend, with an in-the-know voice throughout the communications and bold art direction,” said a Dalziel & Pow spokesperson.

    The offer is structured around key categories, each featuring distinctive colour palettes and expression. Core skincare brands Iope, Laneige, Mamonde and Hanyul – created by Aritaum’s founder  – have a real presence with their own dedicated bays.

     

    An architectural shopfront features 12m-tall black brickwork backed with mirror cladding and a splash of pink to create a stand out space.

    “On entering, the initial triple-height space with inspirational images and a bespoke lighting installation creates a strong statement. The store’s raw, glamorous Manhattan-inspired tone ensures an edgier and more sophisticated brand aesthetic. A focal table provides a place to play and experiment, integrating iPads that share video tips, alongside an Instagram wall with changing backdrops for selfies using the #aritaumflipcreate,” said the Dalziel & Pow spokesperson.

    “As part of the new experience vision, we created a brand stamp logo, new packaging and redesigned the staff uniforms in the striking monochrome and pink palette.”

    The My Beauty Atelier concept represents a new direction for Aritaum and will be applied to up to 300 stores with the product offer tailored to each location – such as a make-up focus in student areas or a high-end skincare focus in more mature neighbourhoods.

    Aritaum is one of AmorePacific’s 33 health, beauty and personal care brands, a portfolio which also includes Innisfree, Etude House, Laneige, Lolita Lempicka and Annick Goutal.

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  • Multi-brand Korean cosmetic shops thrive

    Multi-brand Korean cosmetic shops thrive

    Korean cosmetic shops that sell various brands under one roof have steadily expanded their presence across the country, giving sophisticated customers more options, according to industry sources.

    AmorePacific, South Korea’s No. 1 cosmetic company, operates about 1350 multi-brand stores, called Aritaum nationwide, which offer a wide selection of its products, including such mass brands as Laneige and IOPE. The company also operates single brand shops such as Innisfree and Etude House in the lower-end and Sulhwasoo and Hera in the higher-end segment as part of a two-track strategy.

    Also showcasing multi-brands are beauty and health care stores, such as CJ’s Olive Young and its smaller rival Watsons, which have expanded and enjoyed growing popularity among urban youngsters.

    To catch up with the latest trend, local cosmetic companies have launched multi-brand cosmetic shops in major retail strips.

    LG Household & Health Care Ltd., the nation’s second-largest cosmetic maker, launched a multi-brand shop called Nature Collection, in February, operating 11 stores in major retail strips in Seoul. The store features brands that focus on a natural look, including The Face Shop and Beyond.

    “Nature Collection is promoted through word-of-mouth, with various products and promotional events,” a company spokesman told Yonhap news service.

    Able C&C, which created the boom for the single brand shop with Missha, has recently opened a multi-brand shop called Beauty Net on a popular street in Seoul to display a wide range of select products.

    Beauty Net Korea store

    Industry officials say multi-brand shops are effective in improving customer convenience and brand management and promotion, providing easier access to new brands.

    “Expansion of these multi-brands provide the other brands with more chances to be introduced to customers,” said an Able C&C spokesman.

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