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Tag: armani box

  • Armani Box Bangkok pops up at Suvarnabhumi Airport

    Armani Box Bangkok pops up at Suvarnabhumi Airport

    Giorgio Armani Beauty has opened an Armani Box Bangkok pop-up store at Suvarnabhumi Airport.

    Located in the departures hall, the pop up will showcase the brand’s beauty ranges until the end of this month.

    The Armani Box Bangkok store was designed with hot-red walls and black lighting fixtures. A giant gorilla, Uri, welcomes visitors as they enter the store. Created by Italian artist Marcantonio Raimondi Malerba, the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan.

    Thai and Chinese KOLs, Ms Nutty Ploychompoo, Ms Archita Siripinyanond and Ms Liu Lin (Xiao Yu) at the Armani Box Bangkok

    Thai and Chinese KOLs, Ms Nutty Ploychompoo, Ms Archita Siripinyanond and Ms Liu Lin (Xiao Yu) at the Armani Box Bangkok

    The Armani Box Bangkok is decked out with a series of cinematic details to explore

    The Armani Box Bangkok is decked out with a series of cinematic details to explore

    Armani Box Bangkok is decked out with a series of cinematic details and visitors can become ‘movie stars’ with a series of details to explore, including making a Walk of Fame digital handprint and filming their own screen test.

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  • Armani’s Uri is back in Hong Kong

    Armani’s Uri is back in Hong Kong

    First arrived in Hong Kong last year, the popular striking red ARMANI Beauty pop-up store, ARMANI BOX HONG KONG, is coming back to Hong Kong from September 11 to 25.

    This summer, ARMANI BOX and its signature gorilla, Uri, will return to Hong Kong in their 11th stop, showing up in even more spectacular styles at Harbour City’s Forecourt, Atrium II, and Ocean Terminal Lobby, Tsim Sha Tsui.

    ARMANI BOX is customised for every city it tours, to show visitors “The Armani You Don’t Know”. This time, ARMANI BOX Hong Kong will stay with the Armani Red #400 as the themed colour, with new elements, cinematic and red carpet, which are closely associated with Mr. Armani. The striking red gorilla, Uri, will turn into gold in colour in the very first time as if the Oscar statuette.

    In every city it goes, ARMANI BOX showcases an iconic artpiece, a life-sized resin gorilla Uri, at the most prominent spot. It is a replica, by Italian artist Marcantonio Raimondi Malerba, of the gorilla artwork at Mr Armani’s home in Milan.

    The return of ARMANI BOX Hong Kong is bringing more surprises to visitors with new special features inspired by the movie world and the star-studded red carpet.

    Visitors can enjoy new experiences, such as Walk of Fame to leave their digital handprint and the Screen Test “Be a star” audition, for an unforgettable journey. They will also be able to indulge in the ARMANI Beauty’s universe and try new experiences exclusive to ARMANI BOX Hong Kong only.

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  • Armani Box pop-up makes travel retail debut at Hong Kong Airport

    Armani Box pop-up makes travel retail debut at Hong Kong Airport

    L’Oréal Travel Retail has introduced the Giorgio Armani Box pop-up store to travel retail, at Hong Kong International Airport.

    The Armani Box, in Departures East Hall Level 6 North, was open throughout January. The concept launched in 2017 and has been featuring at domestic locations since.

    Monkeying around: Hong Kong International Airport marks the Armani Box pop-up’s first travel retail location

    The space features red walls and black lighting fixtures and a modern interior, in line with the brand’s DNA. An eye-catching giant red gorilla named Uri, created specially for the pop-up, welcomes guests to the area. The gorilla is a replica of a full-size gorilla statue that resides in Mr Armani’s Milan home.

    The attention grabbing Uri welcomed guests to the pop-up

    For a limited time, customers were encouraged to take a photo with Uri and enjoy a free print-out as a souvenir of their make-up experience.

    The Armani Box invited guests to try out the latest make-up products, such as Ecstasy Shine lipstick. Giorgio Armani Face Designers were also on-hand to provide expert, made-to-measure make-up services.

    Giorgio Armani Face Designers offered travellers personal beauty guidance

    Ecstasy Shine lipstick provides the shine of a gloss, colours like a lip cream and moisturises like a balm

    Limited-edition Uri tote bags and stickers could be redeemed with purchases, along with Giorgio Armani beauty product samples.

    The Armani Box pop-up will open at Paris Charles de Gaulle Airport on 2 March.

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