Tag: Asahi Beverages

  • Visy Produces First Glass Bottles at Yatala Recycling Plant

    Visy Produces First Glass Bottles at Yatala Recycling Plant

    Packaging company Visy has produced the first glass bottles at its new glass recycling and manufacturing facility in Yatala, Queensland, four years after construction began.

    Once fully operational, the plant will manufacture up to 1 billion glass bottles and jars annually, incorporating an average of 70 per cent recycled content.

    Visy CEO Mark De Wit noted the milestone following the start of commissioning of the site’s first of two oxygen-fuelled furnaces, which are designed to consume less energy than traditional facilities.

    Cutting Energy on the Furnace Line

    Engineers at the south Brisbane site started operations using the first of two oxygen-fuelled furnaces. Visy intends to bring the second furnace online as commissioning advances across the site.

    Conventional furnaces burn fuel using ambient air, which introduces unwanted atmospheric nitrogen into the heating chamber. Visy instead feeds concentrated oxygen into the combustion zone to trim nitrogen volumes and raise thermal efficiency.

    Incoming cullet undergoes pre-heating before entering the main melt zone. Lifting recycled glass temperatures ahead of melting cuts the thermal lift required from the burners, driving lower fuel use per tonne of finished glass.

    Clustering Supply Beside Big Brewers

    Putting glass production directly into Yatala links sorting, melting, forming, and packing inside an existing manufacturing cluster. The new site stands next to Visy’s established cardboard box factory and beverage can plant.

    Logistics dictate glass economics. The Yatala ovens sit roughly two kilometres from Asahi Beverages’ Yatala brewery and about 30 minutes by road from Lion’s XXXX brewery in Milton, removing cross-state container freight from local supply chains.

    The capital expenditure relies on long-term supply agreements. Asahi Beverages holds a foundational partnership on the site, alongside contracted volume commitments with Lion, Bundaberg, and Coca-Cola.

    Local Cullet and Container Scheme Feedstock

    Recycled container supply underpins the commercial rationale. The facility is engineered to process up to 200,000 tonnes of recovered Queensland glass each year, drawing heavily from regional container deposit collection points.

    For beverage manufacturers across Asia-Pacific, packaging remains a severe emissions liability. Securing commercial volumes with 70 percent recycled cullet gives regional bottlers an immediate mechanism to strip scope 3 emissions without changing primary bottle designs.

    The operational risk now centres on cullet purity and feedstock continuity. Contaminated recovered glass creates production defects and furnace downtime, forcing Visy to maintain tight control over sorting operations as intake scales toward the 200,000-tonne ceiling.

    Four Years of Build Lead to Commercial Output

    Construction crews broke ground on the Yatala development nearly four years ago, supporting roughly 600 construction roles during the installation of the heavy furnaces and forming machinery.

    The manufacturing complex will sustain approximately 200 permanent operational jobs once both production lines run at capacity, according to company projections.

    Visy now faces the commissioning of the second oxygen-fuelled furnace, which will lift production to the full 1-billion-unit target.

  • Asahi Beverages Expands Product Line With Zesty Hard Rated Alcoholic Orange

    Asahi Beverages Expands Product Line With Zesty Hard Rated Alcoholic Orange

    Asahi Beverages, the multinational Japanese beverage company, is broadening its Hard Rated product range with the introduction of a fresh orange variant. This move aims to build on the achievements of its lemon variant, which was successfully launched in 2023.

    The New Orange Flavour

    The latest addition to the Hard Rated line boasts a distinct, low-bubble, sweet, and zesty orange profile. It maintains a 4.5 per cent alcohol by volume (ABV), and in keeping with the company’s commitment to quality and naturalness, this new variant contains no artificial colours or flavours.

    Sarah Wilcox, who heads the ready-to-drink (RTD) and cider divisions at Asahi Beverages, acknowledges the robust market demand for orange-flavoured alcoholic drinks. She also noted the undeniable growth in the RTD sector since the company first introduced Hard Rated in 2023.

    Wilcox added that the introduction of Hard Rated Alcoholic Orange seeks to sustain Hard Rated’s position as Australia’s top white spirit premix. It aspires to meet consumer demand for a tangy orange flavour that has not been readily available on the market.

    Distribution and Pricing

    The Hard Rated Alcoholic Orange is available through major alcohol retailers and venues across Australia. It comes in two variants – a four-pack priced at $30 and a 10-pack valued at $60.

    Questions & Answers

    What is the new addition to Asahi Beverages’ Hard Rated portfolio?
    The new addition is the Hard Rated Alcoholic Orange, which boasts a low-fizz, sweet, and zesty orange profile.

    What is the alcohol percentage of the new Hard Rated Alcoholic Orange?
    The Hard Rated Alcoholic Orange has an alcohol by volume (ABV) of 4.5 per cent.

    How much does the Hard Rated Alcoholic Orange cost?
    It is available in two variants – a four-pack priced at $30 and a 10-pack valued at $60.

  • Asahi Beverages’ Vibe launches functional soda range

    Asahi Beverages’ Vibe launches functional soda range

    Beverage brand Vibe has launched a functional beverage soda range in three flavours.

    The company says it undertook consumer market research to ensure the drink meets evolving consumer needs.

    Parent company Asahi Lifestyle Beverages’ GM for marketing, Lauren Fildes, said: “When choosing an alternative to soft drink, people want great taste first, then something that’s low in sugar and has a range of functional benefits to choose from.”

    Flavours in the range include – Lemonade Gut – which contains prebiotics for gut microbiota. Lemon Orange Immunity – formulated with beta-glucan to help support immune health and Raspberry Focus – which has caffeine to improve concentration and alertness.

    The range retails for $9.50 and comes in 330 ml cans, available across Woolworths stores nationally.