Retail News CRM

Tag: ashley

  • Ashley Furniture HomeStore Opens Largest Flagship Store in Kuala Lumpur

    Ashley Furniture HomeStore Opens Largest Flagship Store in Kuala Lumpur

    World No.1 selling furniture store brand, Ashley Furniture HomeStore, celebrated the grand opening of its largest flagship HomeStore in Quill City Mall today.

    Owned and operated by HAUSLIFE Furniture Sdn Bhd (HAUSLIFE), the sole licensee and operator of Ashley Furniture in Peninsular Malaysia, Ashley Furniture HomeStore at Quill City Mall marks the company’s fourth store in Malaysia.

    The 1300 square meter HomeStore’s interior architectural design include Ashley Lifestyle collections – ‘Family Spaces’. ‘Vintage Casual’, ‘Urbanology’, ‘New Traditions’ and ‘Contemporary Living’; meandering walkway through the showroom as well as unique and inspiring wall finishes. Product categories include upholstery set, bedroom set, dining room, home office, recliners, mattresses and accessories.

    Yu Kong Ching, Founder and CEO of HAUSLIFE, said, “Clearly, Ashley’s brand of furniture products have struck a chord amongst Malaysian consumers and this is reflected in the tangible growth of the brand’s presence here in Malaysia.”

    “The opening of this flagship store is also a testament to HAUSLIFE’s commitment, dedication and know-how in strengthening Ashley Furniture’s continued success in Malaysia in terms of market share and brand recognition.”

    According to Yu, HAUSLIFE aims to open eight (8) Ashley Furniture HomeStores by 2022. “There is still a lot of room for us to grow in the Malaysian market, more so as we see an ever-growing demand for quality, value, style and excellent service by discerning consumers in the retail furniture market,” Yu added.

    Speaking at the launch of Ashley Furniture HomeStore Quill City Mall today, Mr Robin Lim, VP sales of Asia for Ashley Furniture HomeStore, said, “We are excited to see the Ashley brand expanding aggressively in Malaysia. The ASEAN region, including Malaysia, is essential to Ashley Furniture’s global growth plans.”

    Comprehensive E-commerce platform

    In tandem with the global trend towards embracing the digital lifestyle, Ashley Furniture HomeStore recently launched its e-commerce platform only for the Malaysian market. Developed to be user-friendly yet feature-packed with great deals, this online platform allows Ashley’s customers from all over Peninsular Malaysia to purchase Ashley products from authorized retailer online.

    Exclusive Affiliate Program for Interior Designers

    HAUSLIFE Interior Designer Affiliate (HIDA), an incentive program custom-built by HAUSLIFE for interior designers, was launched in 2015 With over 215 affiliates, HIDA aims to empower interior designers today to have the mean to realise their creative vision and make life better. The program brings lots of benefits including exclusive deals on Ashley and HAUSLIFE products as well as access to new and selected products.

    Lees ook:

    Lees ook:

  • E-Land’s owners step down from management

    E-Land’s owners step down from management

    Owner family members of fashion conglomerate E-Land Group stepped down from management on Thursday, handing over the helm to younger executives internally promoted to leadership roles. The move comes in an effort to rejuvenate its governance structure to strengthen the role of the board of directors of each affiliate and enhance their autonomy when it comes to making business decisions.

    Founder Park Sung-su, 65, will step down from the day-to-day management of the group while remaining chairman. He will focus on nurturing next-generation leaders and developing new businesses instead of being directly involved in the management of subsidiaries.

    “In the past, our chairman made a lot of important decisions across the group, but since late 2016, we’ve been making preparations to give more autonomy to affiliates and develop their capacity to make business decisions on their own,” said an E-Land spokesman.

    Park’s younger sister Park Sung-kyung, 62, also stepped down from her position as vice chairwoman of the group. Having worked at E-Land for more than 12 years, Park has led the group when it comes to external affairs in the last few years. She also managed E-Land’s global operations, including in China.

    Stepping aside from management, Park Sung-kyung will chair the board of directors of the E-Land Welfare Foundation, which pursues charity activities inside the group.

    To fill the void, two vice chairmen were appointed. Former E-Land Retail CEO Choi Jong-rang has been promoted to vice chairman of the retail subsidiary, which operates NewCore department stores as well as popular shoe brand Shoopen. Kim Il-kyu has also been newly appointed as vice chairman of E-Land World, which manages the group’s key clothing brands.

    E-Land also promoted a handful of top executives in their 30s and 40s to head up their respective business divisions.

    Choi Wan-sik was promoted to CEO of E-Land World’s fashion division. Choi previously gained recognition for his performance as the director of Spao.

    At E-Land Park, which manages the group’s resorts and restaurant chains, 35-year-old Kim Wan-sik took over the reins as the subsidiary’s head of restaurants, which includes buffet franchises Ashley and Pizza Mall.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Ashley HomeStore adds stores in Vietnam and more

    Ashley HomeStore adds stores in Vietnam and more

    American furniture store chain Ashley HomeStore has expanded globally with new stores in Vietnam, Thailand and New Zealand. In support of the move, the company has established a 400,000sqft consolidation warehouse in Vietnam’s Ho Chi Minh City. The new facility will allow a faster order response time.

    The firm’s president and CEO Todd Wanek said: “As a company, we’ve achieved many milestones this year. The largest has been the growth of our global footprint, which exceeds 900 HomeStores worldwide. This major accomplishment stands as a true testament to our global brand recognition.”

    HomeStore now operates in 54 countries with 310 locations.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Ashley furniture now available in Thailand

    Ashley furniture now available in Thailand

    US furniture retailer Ashley has launched in Thailand, partnering with local home furnishing and decor chain Chic Republic. The move is expected to help the brand capitalise on growing market demand and consumer purchasing power in the territory. Ashley president and CEO Todd Wanek said Thailand is a critical and potentially huge market for Ashley, due to its fast-growing middle-class affluence and population of 70 million.

    “There is huge demand for American contemporary and transitional looks in Thailand. This is why Ashley took the time to find the right partner, test the market thoroughly and made this decision after more than three years of finding the right fit.”

    Chic Republic’s strategy for expansion aims to target mid- to high-income consumers.

    It aims to sell Ashley’s products online via www.chicrepublicthai.com, and at four retail stores in Bang Na, Pradit Manutham, Ratchaphruek and Pattaya.

    Chic Republic CEO Kijja Pattamasattayasonthi said the outlook for furniture and home decor sales for the remainder of this year and into next is positive, due to demand from middle- to high-income customers, whose spending confidence has increased, as well as support from the increasing numbers of low-rise and high-rise high-end property projects.”

    Ashley has operated globally for more than 70 years, and has worked in the Asia-Pacific region for five years. It has more than 850 branches in 150 countries and brought in global sales of more than US$6 billion last year, accounting for 5 per cent of the brand’s total sales.