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Tag: athletic

  • NewRee Sports Tapped to Boost Reebok’s Expansion in Greater China: A New Era for Athletic Footwear

    NewRee Sports Tapped to Boost Reebok’s Expansion in Greater China: A New Era for Athletic Footwear

    Authentic Brands Group has teamed up with NewRee Sports, designating them as the primary operating collaborator for Reebok in Mainland China, Hong Kong, and Macau.

    Details of the Partnership

    As per the agreement, NewRee Sports is charged with the supervision of the production, importation, distribution, and sales of Reebok products across the three markets. This encompasses a broad range of products, including footwear and attire for both adults and children.

    The initiation of this partnership comes subsequent to the early dissolution of Reebok’s former licensing accord with Tristate Holdings. As per the details disclosed, the agreement with Tristate Holdings came to an end on December 31st.

    A New Chapter for Reebok

    Authentic Brands Group took the reins of Reebok from Adidas in 2021 and since then, it has adopted a strategy of collaborating with regional partners to boost the brand’s presence in pivotal markets.

    Established in 1895, Reebok has built a reputation for its longstanding heritage in athletic footwear and sports culture. In the present era, it aligns itself at the crossroads of sport, activewear, and lifestyle.

    The collaboration with NewRee Sports signifies a new chapter in Reebok’s evolution in Greater China. Authentic Brands Group is perpetuating the expansion of the brand’s presence via local operating partners.

    Questions & Answers

    What is the role of NewRee Sports in this partnership?
    NewRee Sports will supervise the production, importation, distribution, and sales of Reebok products in Mainland China, Hong Kong, and Macau.

    When did the previous agreement with Tristate Holdings end?
    The agreement with Tristate Holdings ended on December 31st.

    What is the current position of Reebok in the market?
    Reebok, having a strong legacy in athletic footwear and sports culture, currently places itself at the intersection of sport, activewear, and lifestyle.

  • Xtep Takes Over Footwear brands Palladium, K-Swiss and Supra

    Xtep Takes Over Footwear brands Palladium, K-Swiss and Supra

    Palladium, K-Swiss and Supra brands sold by South Korean’owned E-Land Footwear USA.

    Hong Kong-listed sportswear giant Xtep International has bought three US footwear brands from South Korea’s E-Land USA.

    The Chinese company will pay US$260 million for all the outstanding shares in E-Land Footwear USA Holdings, which owns the K-Swiss, Palladium and Supra brands. Settlement is due by the end of July.

    Xtep chairman and CEO Ding Shui Po said the purchase marked the company’s move into “a new era of business” following a three-year strategic transformation.

    He said the brands would complement Xtep’s product portfolio “and elevate us as one of the leading global multi-brand sportswear companies”.

    “Not only will it strengthen Xtep’s foothold in the expanding Chinese sportswear market, but will also provide us with growth opportunities in untapped overseas markets such as Southeast Asia. In other words, Xtep has what it takes to speed up business growth both domestically and overseas in the years to come.”

    All three brands have global name recognition and are target the high end of the market.

    K-Swiss, a heritage athletic shoe brand which was founded in California in 1966, offers performance tennis footwear, lifestyle and fitness footwear targeting athletes and trendsetters. Palladium is one of the best-known global pampa boot brands established in France in 1947. Between them, the brands have a global presence covering more than 80 countries and territories.

    Ding Shui Po said the brands’ distinctive positioning and different target customer groups are highly complementary to Xtep’s brand portfolio.

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  • Athleisure trend boosts Yue Yuen sales in 2018

    Athleisure trend boosts Yue Yuen sales in 2018

    Yue Yuen Industrial, the world’s largest manufacturer of athletic, athleisure, casual and outdoor footwear, boosted revenue by 6.3 per cent last year.

    Yue Yuen makes shoes for a raft of brands, including Geox, Levi’s, Rockport, Carters and Pony. Its subsidiary Pou Sheng operates a network of some 5500 directly operated stores and 3000+ sub-distributor stores, predominantly on the mainland.

    For the year to December, the Group recorded revenue of US$9.695 billion, with gross profit up by 4 per cent to $2.446 billion. However, profit attributable to shareholders fell 40.9 per cent to $307.1 million, mainly due to operating deleverage within the manufacturing business, a reduction of the non-recurring gain for the year, and higher finance costs.

    Yue Yuen said revenue attributed to footwear manufacturing (including athletic shoes, casual/outdoor shoes and sports sandals) declined by 1.5 per cent to $5.39 billion, whereas the volume of shoes produced increased by 0.4 per cent to 326 million pairs. The average selling price decreased by 2 per cent to $16.53 per pair, compared with the previous year.

    The group’s athletic footwear category outperformed all other categories as a result of the global athleisure trend, accounting for 79.2 per cent of footwear manufacturing revenue last year. Casual and outdoor shoes accounted for 19.1 per cent of footwear manufacturing revenue.

    The group’s distribution sales are derived primarily from Pou Sheng, involving in retail operations for international sporting goods brands in the Greater China region. Last year, the revenue attributable to Pou Sheng grew by 23.3 per cent to $3.422 billion.