Tag: Atletico Madrid

  • Wanda to invest in more sports clubs

    Wanda to invest in more sports clubs

    The founder of Chinese retail, property and entertainment powerhouse Wanda Group says he plans to invest in more globally recognised sports clubs.

    Wang Jianlin, chairman of Wanda Group, ranked China’s richest man by Bloomberg with assets of $42.1 billion, bought 20 per cent of Spanish football club Atletico Madrid in April for euro 45 million. He also bought Swiss sports marketing group Infront for euro 1.05 billion.

    This week he said he will buy into “at least three more” sports clubs this year.

    Chinese press agency Xinhua reported Wang Jianlin saying: “Within this year, Wanda will still buy at least three sports companies. Upon the completion of these mergers and acquisitions, Wanda is going to be the world number one in the sports industry.”

    It’s all part of a strategy to boost Wanda Group’s influence in the global sports business, which would also benefit its retail networks through brand associations.

    Beijing-headquartered Wanda Group owns retail, entertainment and hotel businesses, including the AMC cinema business. He is expanding into theme parks and film production and has a commercial property arm, Dalian Wanda Commercial Properties, which owns shopping malls.

  • Atletico Madrid plans 200 China stores

    Atletico Madrid plans 200 China stores

    La Liga football league champions Atletico Madrid are set to cash in on growing Chinese fascination of European football by opening a retail store network in China.

    Atletico Madrid will open 200 retail outlets in China, according to Chinese news agency Xinhua.

    Such a network would be considerably larger than other football teams’ retail presence in China. Manchester United, Chelsea, Real, FC Barcelona and Arsenal all have a presence, on differing scales.

    The stores will be opened in Wanda Malls, owned by Chinese businessman Wang Jianlin, who took a 20 per cent stake in the Spanish club earlier this year.

    The club sees the stores as an important tool to broaden its brand awareness in Asia.

    Atletico already has a deal with Chinese football club Shanghai Shenhua and trains a number of Chinese youngsters as part of ‘Project Wanda’ to help develop young footballers.

    Atletico is expected to tour China between seasons.