Tag: ATMOS

  • Foot Locker promises strong growth for Atmos as takeover completed

    Foot Locker promises strong growth for Atmos as takeover completed

    Foot Locker, the New York-based specialty athletic retailer, today announced that, through certain subsidiaries, it has completed the acquisition of atmos, a digitally-led, premium, global retailer headquartered in Japan, for $360 million, subject to certain customary adjustments.

    Richard Johnson, Chairman and Chief Executive Officer of Foot Locker, said, “We are delighted to officially welcome atmos’s iconic founder, Hidefumi Hommyo, and the entire atmos team to the Foot Locker family. We deeply value atmos’s unique brand, innovative, experiential stores, premium offerings, collaborations, and understanding of sneakerhead culture. atmos expands our global reach in the rapidly growing Asia-Pacific market, establishes a critical entry point in Japan, and allows us to benefit from an immediate scale.

    We are excited about the many opportunities we will collectively be able to capture as a result of this partnership as we continue creating significant long-term value for our shareholders, consumers, vendor partners, and employees.”

    Mr. Hidefumi, CEO, Chief Creative Officer for atmos, said, “Today atmos enters a new era, well-positioned to bring our dynamic and exciting sneakers to more people around the world. atmos was founded with a love of sneakers and a passion for innovation, and with Foot Locker as our partner, we have the opportunity to drive global growth while maintaining what makes us unique.

    We have worked with Foot Locker for years on product collaborations and partnerships, and we are excited about what is ahead as we pursue our shared passion for sneaker culture, streetwear, creativity and self-expression.”

  • Japanese sneaker retailer Atmos opens store in Indonesia

    Japanese sneaker retailer Atmos opens store in Indonesia

    Japanese streetwear and sneaker retailer Atmos has announced it is opening its first store in Indonesia later this year.

    The announcement was made during Urban Sneaker Society, an event held last weekend for streetwear and sneaker enthusiasts.

    Atmos Indonesia president Marcel Lukman said the first store will be located at the Plaza Indonesia Mall in Jakarta. Besides housing products similar to those at its Japan stores, the Indonesian store will offer in-house exclusives.

    The brick-and-mortar store will be complemented with an online store, says Lukman.

    Founded in 2000 by Hidefumi Hommyo, Atmos is known for offering limited-edition collaborations with many brands such as Nike, Adidas and Puma, with Nike Air Max collaboration being the most popular.

    In Indonesia, Atmos says it will be open to collaborations with local designers and brands as well.

    In addition to its more than 30 stores in Japan, the retailer has also outlets in international cities such as New York, Seoul and Bangkok.

  • Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese’s famous multi-brand ‘Atmos’ opened its first store in Korea.

    Atmos is a fashion multi-brand store currently running 30 outlets in Japan. Seoul is its second overseas store after New York. Atmos is Tokyo’s iconic street boutique established in 2000.

    It is the first shopping destination for footwear brands because of its ability to catch the latest trends and spread them in the market. Currently, it distributes a wide range of products, however street and sportswear are its core business.

    Atmos is mainly dealing with limited edition products of famous brands such as Nike, it is mainly leading in the shoe market.

    What is unique is that Atmos employees work as designers and collaborate with brands to develop collaborative products as limited editions.

    Currently, there are more than 30 stores in Japan, one in New York and the other in Seoul. Annual sales are around 150 billion won and it is 5 billion won per store.

    Starting with the first store in Apgujeong, Seoul, Atmos plans to open stores in key areas such as Daegu, Busan, and Gwangju. It aims to build seven to eight stores more within 2 years.

    Atmos is very popular among Japanese sneaker enthusiasts, so a good response in Korea is expected as well. It will be a space where you can see products that you could not easily see in Korea.

    Meanwhile, US street sensibility lifestyle brand ASICS Tiger released ‘GREEN CAMO’ and ‘GORE-TEX’ which are collaboration products with Atmos.

    As a leading brand of youth culture, Asics Tiger’s both products are expected to kickoff a hipsterism mania which values personalities rather than fashion.

    ASICS Tiger x atmos Collaboration ‘GREEN CAMO’ and ‘GORE-TEX’ products is available at the recently opened ‘Atmos Seoul Flagship Store’.