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Tag: authentic

  • Experience Authentic Kyoto Lifestyle at Muji’s New Hotel Concept, Muji Base, Launching this May

    Experience Authentic Kyoto Lifestyle at Muji’s New Hotel Concept, Muji Base, Launching this May

    Muji, the renowned Japanese lifestyle retailer, is set to launch a hotel in Kyoto, a city well-known for its rich historic and cultural heritage. The grand opening of this hotel, christened Muji Base Kyoto Kiyomizu, is slated for May 20th.

    Location and Renovation

    The newly established hotel can be found at the gateway to the historic Kiyomizu-dera Temple, a famed landscape and UNESCO World Heritage site in the city. A former 40-year-old building, previously known as the Amenity Hotel Kyoto, was renovated to create this 18-room hotel. The makeover included a preservation of the building’s original exterior.

    Offerings and Amenities

    Guest rooms, showcasing Muji products and furniture, also integrate art by local artists. Additional amenities include a utility room equipped with a water server, washing machine, dryer, and iron. The hotel’s ground floor features a lounge that serves Ogawa Coffee.

    Unlike the Muji Hotel in Ginza, Muji Base follows a new concept, situating itself in local neighborhoods rather than bustling urban areas. This positioning allows guests the opportunity to immerse themselves in the authentic local lifestyle and culture.

    Local Experiences

    Beyond the exploration of Kiyomizu-dera, the hotel has curated several community-based experiences for its guests. These include the practice of kintsugi, an art form that employs gold in the repair of broken pottery, traditional tea shops and gift stores, bathhouses, and outlets selling freshly made tofu. The hotel also facilitates participation in water-related purification rituals at temples.

    To aid in their exploration of the area, guests are provided with a ‘walking basket’ that contains maps, water bottles, and other essential items.

    The hotel is conveniently located approximately 15 minutes by car from Muji’s large format store in Kyoto. Here, guests can explore a vast selection of product offerings which, in addition to the brand’s standard lineup, includes an array of food items such as fresh vegetables, meat, fish, pre-prepared meals, and groceries.

    Booking and Rates

    Room rates at Muji Base Kyoto Kiyomizu start at 20,200 yen (US$128) per night. Reservations can be made via the hotel’s website.

    Questions & Answers

    Where is Muji’s new hotel located?
    The new hotel, Muji Base Kyoto Kiyomizu, is located in the city of Kyoto, at the entrance to the historic approach to Kiyomizu-dera Temple.

    What unique experiences does the hotel offer?
    The hotel offers guests the opportunity to involve themselves in several community-based experiences such as kintsugi, traditional tea shops and gift stores, bathhouses, and outlets selling freshly made tofu.

    How can room reservations be made?
    Reservations can be made directly through the hotel’s website.

  • Animate Revives Anime Merch Magic in Hong Kong: New Store Promises Authentic Japanese Shopping Experience

    Animate Revives Anime Merch Magic in Hong Kong: New Store Promises Authentic Japanese Shopping Experience

    Animate, a popular retailer of Japanese anime merchandise, has made a comeback in Hong Kong by inaugurating a new store in Mong Kok. This move comes a few years after it shut down its previous location.

    The retailer initially launched in Mong Kok back in 2012 and managed to operate for nearly eight years before closing its doors in 2020. Alongside the store closure, Animate Cafe, also recognized as Youme Cafe, ceased operations as well.

    The latest Animate outlet is situated on the fourth floor of the TOP (This Is Our Place) shopping mall in Mong Kok. The company disclosed that the decision to operate the store under a direct management model will permit swifter access to new anime merchandise. This includes not only peripherals but also manga and audiovisual products.

    Additionally, the revamped operation model will expediently hasten product launch timelines. It will also offer customers a shopping experience more akin to Animate’s stores in Japan.

    Animate expressed optimism about the new store serving as a communication hub for anime enthusiasts in Hong Kong. The company anticipates it will attract a larger number of both local and international visitors.

    Questions & Answers

    What is the significance of Animate choosing a direct management model for its new store?
    Adopting a direct management model allows Animate to provide faster access to the latest anime merchandise. It also expedites product launch timelines, enhancing the overall shopping experience for customers.

    Where is the new Animate store located?
    The new Animate store is located on the fourth floor of the TOP (This Is Our Place) shopping mall in Mong Kok, Hong Kong.

    What does Animate hope for its new store in Hong Kong?
    Animate has great expectations for its new store to become a communication hub for anime fans in Hong Kong. It also aims to attract a larger number of both local and overseas visitors.

  • Guess Inc. To Go Private In $1.4b Deal With Authentic Brands And Marciano Founders

    Guess Inc. To Go Private In $1.4b Deal With Authentic Brands And Marciano Founders

    Guess, a renowned fashion and lifestyle brand, is preparing to transition into a privately-held company following a US$1.4 billion pact with Authentic Brands Group, major shareholders, and co-founders Maurice and Paul Marciano, Nicolai Marciano, as well as CEO Carlos Alberini.

    Details of the Agreement

    According to the terms of this agreement, Authentic Brands Group is slated to acquire the majority stake, 51%, of Guess’s intellectual property. Meanwhile, the Marciano family and their affiliated entities will retain a minority stake of 49%.

    Despite the shift in ownership, Guess’s management team will continue to operate the business and retain full ownership of the operating company. Shareholders who are not part of the founding group are set to receive a cash payment of $16.75 per share.

    The Future of Guess

    Jamie Salter, the founder, chairman, and CEO of Authentic Brands, expressed his excitement and optimism about the impending partnership with the Marcianos. He acknowledged Guess as a dominant brand that has significantly influenced style and culture for over four decades. Salter is eager to collaborate with the Marciano family as Guess embarks on this new phase, building upon its enduring legacy.

    Questions & Answers

    What will be the distribution of Guess’s intellectual property ownership following the deal?
    Following the agreement, Authentic Brands Group will own 51% of Guess’s intellectual property, while the Marciano family and their affiliated entities will retain a 49% stake.

    What will happen to shareholders who are not part of the founding group?
    Shareholders who are not part of the founding group will receive a cash payment of $16.75 per share as a result of the agreement.

    Who will continue to manage Guess after the deal?
    Despite the change in ownership, Guess’s current management team will continue to run the business, maintaining full ownership of the operating company.

  • Korean Fashion Struts Authentic Style to Thailand’s Online Shoppers

    Korean Fashion Struts Authentic Style to Thailand’s Online Shoppers

    WearYouWant, Thailand’s leading online fashion and beauty marketplace, is launching a premium, Korean fashion range in Thailand, designed and made in Korea, to satisfy the ever-growing love of Korean brands in the Kingdom. Developing a close relationship with online fashion house, Atria International Style, WearYouWant is sourcing authentic Korean brands, importing these for the Thai market from up-and-coming local Korean designers.

    Just as Korean pop music as captured a huge fan base in Thailand, there is high demand for Korean fashion too. The new Korean range of cool and stylish women’s apparel, accessories, bags and shoes, is to be showcased on WearYouWant. The launch, planned for December 2016, is big news for Thailand’s online shoppers. It is also a sign of growing focus from Korea on Thailand’s rapidly developing e-commerce market; the fastest growing in Southeast Asia.

    The WearYouWant collection is unique in Thailand and has been specially curated by fashion experts to assure quality and to appeal to the country’s online fashion-buying market who are actively seeking out Korean brands. Martin Toft Sorensen, Co-Founder and Co-CEO of WearYouWant confirms that this latest fashion collection launch is part of an ongoing strategy to understand and meet their customers’ needs and a response to the market in Korea too.

    “Our decision to move forward with Korean brands is in part due to a general push for designers to expand beyond the saturated markets in Korea. WearYouWant is an ideal platform for this expansion as there is a great amount of passionate interest from our online shoppers for Korean fashions. We pride our success in being ahead of the curve with consumer trends and this is what makes our platform so vibrant, relevant and exciting.”

    This launch follows the Last Mile Fulfilment (LMF) Korea 2016 conference in September 2016, which Martin Toft Sorensen attended. The event focused on the attraction of Thailand’s solid e-commerce market and higher purchasing power for Korean brands looking to grow within Southeast Asia and succeed outside Korea’s competitive markets. Also clearly highlighted was the importance of fashion distributors in assisting Korean brands to spread out within the region and the value that this can bring to outside markets. The WearYouWant launch aims to add value to Thailand’s blossoming ecommerce market where demand is strong and expectations high.

    ATRIA STYLE (www.atriastyle.com), a powerful South Korean platform that sells contemporary fashion and beauty brands all over the world has been working closely with WearYouWant to fuel cross-border fashion and beauty relations in Thailand to build strong commerce presence between these two key retail luxury markets.

    Founder and CEO, Cindy Yun is optimistic about the future success of Korean fashion and beauty brands through the WearYouWant platform.  “Korean designer fashion is forward thinking, high quality and, in terms of production, there is a good lead time in creating output. This means that brands are stylish and affordable which greatly appeals to savvy Thai consumers. For designers looking to expand their collections outside of Korea, WearYouWant is a vital online lifeline and the e-commerce opportunity this launch entails will enable them to realize their true potential.”

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