Tag: author$
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Twitter tests “Liked by Author” label for tweeted responses
Elon Musk might have put his acquisition of Twitter on hold temporarily, but that hasn’t stopped the social media platform from continuing to make changes to spruce up the app. People discovered a new label on the Android Twitter app that surfaces when the author of a tweet “likes” a response to his message. TechCrunch says that it was told by Twitter that the company is testing different labels.Once the author of a tweet “likes” a reply sent in response to that tweet, the reply receives a badge that shows a heart followed by the words “the Author.” It indicates that the person responsible for the original tweet liked the reply. The badge can be viewed by the person who posted the response and others viewing the original message and the replies. It isn’t clear whether this will be a global response but so far there have been reports that the “Liked by Author” label has been seen in multiple countries.When the creator of a tweet likes a reply, it will receive a liked by Author badge. Credit TechCrunchThe label is similar to the “Liked by Creator” badge that shows up on TikTok when a subscriber who created a video on the app likes a comment that someone posted about it. The new label would allow Twitter subscribers to brag when their tweet has been “liked” by a celebrity. And if there is one thing that Twitter is full of, it is celebrity users.The company has been playing musical chairs with employees in the wake of Musk’s $44 billion bid for the social media site. And now Musk is concerned that he is overpaying for Twitter; with the number of users possibly lower than what the company has previously acknowledged, even the richest man in the world needs to make sure that he isn’t overpaying for his purchase. -

Airtel launches e-book app store
India’s Bharti Airtel has expanded its OTT portfolio with the launch of a new app store for e-books.
The Airtel Books app currently offers over 70,000 e-books from Indian and international authors, including some of the latest launch titles.
The app will include a subscription service offering access to a curated selection of the e-books, priced at 129 rupees ($1.87) for six months and 199 for 12 months. Customers can also purchase books on a per-item basis.
Airtel Books will be available to both Airtel and non-Airtel customers via both iOS and Android.
Airtel is offering all users a complimentary 30 day trial and access to free titles from the Readers Club component of the app. Smartphone customers will also be offered five free books from a selection of over 5,000 paid e-books.
The new OTT app adds to Airtel’s existing digital content portfolio, which includes offerings including the Wynk Music subscription service and Airtel TV.
“Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of digital lifestyle,” Airtel CEO for content and apps Sameer Batra said.
“We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach.”