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  • Elon Musk’s X Tests New Strategy To Enhance User Engagement And Personalize Content

    Elon Musk’s X Tests New Strategy To Enhance User Engagement And Personalize Content

    The issue of social media links driving users away from the platform has been a longstanding challenge. A new solution is being tested by Elon Musk’s X. The aim is to retain users on the app even as they navigate away to external links.

    Enhancing User Engagement on X

    Users of X on iOS may soon observe a change when they tap on links within the app. Rather than entirely exiting the current post, the link will launch without obscuring the original post and its interactive features such as like, reply and repost buttons.

    Nikita Bier, the Head of Product, described the change as a strategy to maintain user engagement. Currently, full-screen opening of links often results in users not returning to the original post to engage, a practice that negatively impacts engagement metrics.

    With this alteration, rather than the webpage taking over the entire screen, the initial post will minimize to the bottom of the screen, allowing users to continue to interact with it. This minor modification aligns with Musk’s broader objective for X – to develop an “everything app” where users can read, shop, converse and browse without ever needing to exit the app.

    Improving Performance of Linked Posts

    Traditionally, posts containing links have shown lower performance compared to regular ones on X and beyond. The newly proposed design is aimed at rectifying this by retaining users within the app rather than redirecting them to a browser tab. Consequently, this will aid the algorithm in better understanding the user’s content preferences.

    Recently, Elon Musk disclosed plans to enhance X’s recommendation system. The company plans to eliminate traditional engagement indicators like likes and replies from the algorithm within the next four to six weeks. Instead, Grok, X’s built-in AI, will analyze more than 100 million posts and videos daily to predict user preferences. The exact workings of Grok’s predictive capabilities remain to be seen.

    AI-Dominated Content Curation

    The concept of AI taking full control of what content appears on X’s platform isn’t new, but it is becoming increasingly concrete. Grok will have the capability to read and watch every piece of content on the platform, enabling it to suggest posts that it believes would be of interest to users, regardless of the account’s popularity.

    However, such extensive AI control comes with its own set of risks. While it could potentially make X more streamlined and personalized, concerns about bias and control remain, particularly given Grok’s imperfect track record with content decisions.

    Questions & Answers

    What is the primary goal of the changes being made to X?
    The main goal is to enhance user engagement by keeping users within the app even as they access external links.

    How does X plan to improve the performance of posts with links?
    X is planning to allow users to access linked content while still being able to interact with the original post, thereby keeping users within the app.

    What role will AI play in X’s new content curation strategy?
    Grok, X’s built-in AI, will analyze over 100 million posts and videos daily to predict users’ preferences, playing a key role in deciding what content is shown to users.

  • Esteé Lauder’s Visionary Leader Leonard A. Lauder Dies At 92: A Legacy Of Transformation And Philanthropy

    Esteé Lauder’s Visionary Leader Leonard A. Lauder Dies At 92: A Legacy Of Transformation And Philanthropy

    The former chairman of Esteé Lauder, Leonard A Lauder, has sadly passed away at the age of 92.

    Loss of a Visionary

    Lauder’s death leaves a significant void in the company and the wider industry. His son, Gary M Lauder, who is also a member of the Esteé Lauder board of directors, expressed his sorrow at the loss. He emphasized the immeasurable impact of Lauder’s life, the significant contributions he made to the company, and the values of integrity, curiosity, and philanthropy that he instilled in the Esteé Lauder family. His presence will be sorely missed.

    A Tenacious Leader

    Lauder, the elder son of Esteé and Joseph H Lauder, joined the family business more than six decades ago. Armed with vision and tenacity, he played an instrumental role in the company’s transformation. Under his leadership, Esteé Lauder evolved from a single brand in the U.S. market to a global cosmetics giant boasting multiple illustrious brands.

    Before his tenure as chairman, Lauder held several leadership positions within the company, including serving as the president and CEO of Esteé Lauder from 1972 to 1999.

    Brand Expansion and Acquisitions

    Lauder was also instrumental in initiating the launch of various brands such as Aramis, Clinique, and Lab Series. His strategic vision extended to the company’s acquisition strategy, leading to the inclusion of prestigious brands like Aveda, Bobbi Brown, Jo Malone London, La Mer, and Mac under the Esteé Lauder umbrella.

    Stephane de La Faverie, current president and CEO of Esteé Lauder, recognized Lauder as an industry icon and pioneer who inspired employees and garnered respect worldwide for his visionary leadership.

    Philanthropy and Beyond

    Beyond his business ventures, Lauder dedicated his efforts to various fields, including medical research, particularly in the areas of cancer and Alzheimer’s, public education, art, foreign policy, and philanthropy. His varied contributions earned him several prestigious awards and accolades.

    Questions & Answers

    What role did Leonard A Lauder play in Esteé Lauder’s growth?
    Leonard A Lauder was instrumental in transforming Esteé Lauder from a single-brand company into a multi-brand cosmetics powerhouse with a global presence.

    What were some of the brands that Leonard A Lauder introduced?
    He initiated the launch of several brands, including Aramis, Clinique, and Lab Series, and contributed to the company’s acquisition of Aveda, Bobbi Brown, Jo Malone London, La Mer, and Mac.

    What contributions did Leonard A Lauder make outside of his business ventures?
    Lauder was heavily involved in various philanthropic activities, including cancer and Alzheimer’s research, public education, art, foreign policy, and philanthropy, earning him several prestigious awards.