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Tag: bacha coffee

  • Bacha Coffee’s Splendid Thai Debut: First Store Launches in Bangkok with Exquisite Moroccan Touch

    Bacha Coffee’s Splendid Thai Debut: First Store Launches in Bangkok with Exquisite Moroccan Touch

    Bacha Coffee, a renowned coffee brand dating back a century, has recently established its first shop in Bangkok, located in Siam Paragon. This milestone marks the brand’s initial foray into the Thai market.

    The New Store: A Blend of Retail and Relaxation

    Bacha Coffee’s latest outlet cleverly integrates a retail boutique with a comfortable coffee room. The store presents an impressive array of specialty coffees, complete with a selection of packaged products and accessories. A relaxed atmosphere is achieved by the store’s design, which echoes Moroccan aesthetics. This is a nod to the brand’s roots, which trace back to the Dar el Bacha palace in Marrakeck, where it was first founded in 1910.

    A Traditional Treat: Slow-Roasted Coffee and Delicate Pastries

    The coffee room entices customers with a menu that focuses on slow-roasted coffee, prepared through time-honoured techniques. This aromatic beverage is perfectly complemented by a range of pastries, such as croissants. Additionally, customers are offered the option of purchasing takeaway drinks – both hot and cold – served with Chantilly cream and raw sugar candy sticks.

    Bacha Coffee’s Global Expansion

    In recent times, Bacha Coffee has undergone significant expansion, spreading its influence across Asia and other international markets. This growth has been facilitated by V3 Gourmet, the parent company of TWG Tea. Bacha Coffee’s presence now reaches far and wide, with stores operating in locations as varied as Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.

    Questions & Answers

    What is unique about Bacha Coffee’s new store in Bangkok?
    The store uniquely combines a retail boutique and a coffee room, offering specialty coffees, packaged products, and accessories. Its design draws from Moroccan influences, paying homage to the brand’s origins.

    What food and beverages does the coffee room offer?
    The coffee room offers a menu centered around slow-roasted coffee, paired with pastries such as croissants. Customers can also purchase takeaway drinks, which are served with Chantilly cream and raw sugar candy sticks.

    Where else does Bacha Coffee operate?
    Bacha Coffee has a global presence, with stores in Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.

  • Bacha Coffee Brews Global Expansion with Lavish Flagship Store Debut in Tokyo’s Ginza District

    Bacha Coffee Brews Global Expansion with Lavish Flagship Store Debut in Tokyo’s Ginza District

    Bacha Coffee, a Moroccan coffee brand, has made a significant stride in its global growth strategy by establishing its inaugural Japanese flagship store in Tokyo’s luxurious Ginza district.

    Store Features and Design

    The flagship, situated in Ginza’s highly competitive 5-chome luxury retail sector, spans three levels and occupies 377 square meters. It incorporates a retail boutique on the ground floor, complemented by two coffee rooms on the upper levels, thereby positioning the location as a dual-purpose retail and hospitality destination.

    The design concept is inspired by Bacha Coffee’s roots at Dar el Bacha in Marrakech, with the aesthetics adapted to cater to the Japanese market. The interior showcases a blend of red ochre tones, a black-and-white checkered floor, geometric lattice motifs, and intricately carved cedar wood elements, reflecting a perfect fusion of Moroccan and Japanese aesthetics.

    Coffee Selection

    The Ginza-based establishment offers patrons a selection of over 200 varieties of 100% Arabica coffee, which are meticulously sourced from 35 countries worldwide, including Yemen, Ethiopia, Jamaica, and Hawaii. The assortment includes single-origin coffees, blends, and flavored options, alongside Naturally CO2 Decaffeinated coffee varieties.

    Maranda Barnes, Chief Commercial Officer of Bacha Coffee, has described the Ginza location as more than just a boutique. According to her, it serves as an iconic representation of Bacha Coffee in Asia. Barnes further described the location as “a true invitation to travel, a place where each cup tells a story of craftsmanship, passion, and savoir-faire.”

    Earlier in the year, Bacha Coffee indicated plans to expand its footprint in Japan via a franchising agreement with local railway operator The Tokyu Group.

    Global Presence

    Currently, Bacha Coffee operates 37 locations across 14 cities spanning Asia, Europe, and the Middle East. These locations include Paris, Seoul, Dubai, Singapore, Taipei, and Hong Kong. The brand has expressed its ambitious vision of establishing a presence in major global capitals by the year 2030.

    Questions & Answers

    Where is Bacha Coffee’s first Japanese flagship store located?
    The flagship store is located in Tokyo’s luxurious Ginza district.

    What are some unique features of the Ginza store?
    The store is uniquely designed, blending Moroccan and Japanese aesthetics. It spans three levels and incorporates a retail boutique and two coffee rooms.

    What is Bacha Coffee’s expansion target by 2030?
    Bacha Coffee aims to establish a presence in major global capitals by the year 2030.