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  • Bacha Coffee Brews Global Expansion with Luxury Launches in Beijing and Saudi Arabia

    Bacha Coffee Brews Global Expansion with Luxury Launches in Beijing and Saudi Arabia

    Bacha Coffee, a Moroccan coffee house established in Marrakech in 1910, has further expanded its global footprint with its entry into two new markets, Beijing and Saudi Arabia. This development is a part of the brand’s consistent international growth trajectory.

    In Beijing, the brand has set up shop at the China World Mall, offering a multi-dimensional experience that integrates retail, takeaway, and a cozy Coffee Room seating area. This location showcases the brand’s extensive selection of over 200 specialty coffees, all of which are brewed using 100% Arabica beans sourced from 35 coffee-growing regions worldwide.

    The 210-square-meter Beijing store features a boutique that sells loose and packaged coffees, gift boxes, and accessories. Coffee Masters are readily available to assist customers and grind coffee beans on demand. The store also includes a 25-seat Coffee Room, featuring design elements inspired by the brand’s Moroccan heritage.

    Taha Bouqdib, President and CEO of V3 Gourmet, expressed his excitement over this latest expansion. “Our new location is designed to spark the curiosity of our guests, much like how coffee takes us on journeys to distant locales,” he said. “We’ve blended the old with the new in a single experience, honoring our past while paving the way for the future, with 100% Arabica specialty coffee taking center stage in this vibrant scene of life.”

    The latest openings in Beijing and Riyadh are part of Bacha Coffee’s extensive expansion across Asia, Europe, and the Middle East. The brand currently operates 42 stores in 16 cities globally, including Paris, Tokyo, Seoul, Dubai, Singapore, Hong Kong, and Taipei. In addition, the brand made its debut in Thailand last year.

    Questions & Answers

    How many specialty coffees does Bacha Coffee offer?
    Bacha Coffee offers an extensive selection of over 200 specialty coffees.

    Where are the newest Bacha Coffee stores located?
    The newest Bacha Coffee stores are located in Beijing, China, and Riyadh, Saudi Arabia.

    How many locations does Bacha Coffee operate worldwide?
    Bacha Coffee currently operates 42 locations in 16 cities worldwide.

  • Bacha Coffee’s Splendid Thai Debut: First Store Launches in Bangkok with Exquisite Moroccan Touch

    Bacha Coffee’s Splendid Thai Debut: First Store Launches in Bangkok with Exquisite Moroccan Touch

    Bacha Coffee, a renowned coffee brand dating back a century, has recently established its first shop in Bangkok, located in Siam Paragon. This milestone marks the brand’s initial foray into the Thai market.

    The New Store: A Blend of Retail and Relaxation

    Bacha Coffee’s latest outlet cleverly integrates a retail boutique with a comfortable coffee room. The store presents an impressive array of specialty coffees, complete with a selection of packaged products and accessories. A relaxed atmosphere is achieved by the store’s design, which echoes Moroccan aesthetics. This is a nod to the brand’s roots, which trace back to the Dar el Bacha palace in Marrakeck, where it was first founded in 1910.

    A Traditional Treat: Slow-Roasted Coffee and Delicate Pastries

    The coffee room entices customers with a menu that focuses on slow-roasted coffee, prepared through time-honoured techniques. This aromatic beverage is perfectly complemented by a range of pastries, such as croissants. Additionally, customers are offered the option of purchasing takeaway drinks – both hot and cold – served with Chantilly cream and raw sugar candy sticks.

    Bacha Coffee’s Global Expansion

    In recent times, Bacha Coffee has undergone significant expansion, spreading its influence across Asia and other international markets. This growth has been facilitated by V3 Gourmet, the parent company of TWG Tea. Bacha Coffee’s presence now reaches far and wide, with stores operating in locations as varied as Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.

    Questions & Answers

    What is unique about Bacha Coffee’s new store in Bangkok?
    The store uniquely combines a retail boutique and a coffee room, offering specialty coffees, packaged products, and accessories. Its design draws from Moroccan influences, paying homage to the brand’s origins.

    What food and beverages does the coffee room offer?
    The coffee room offers a menu centered around slow-roasted coffee, paired with pastries such as croissants. Customers can also purchase takeaway drinks, which are served with Chantilly cream and raw sugar candy sticks.

    Where else does Bacha Coffee operate?
    Bacha Coffee has a global presence, with stores in Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.

  • Bacha Coffee Brews Global Expansion with Lavish Flagship Store Debut in Tokyo’s Ginza District

    Bacha Coffee Brews Global Expansion with Lavish Flagship Store Debut in Tokyo’s Ginza District

    Bacha Coffee, a Moroccan coffee brand, has made a significant stride in its global growth strategy by establishing its inaugural Japanese flagship store in Tokyo’s luxurious Ginza district.

    Store Features and Design

    The flagship, situated in Ginza’s highly competitive 5-chome luxury retail sector, spans three levels and occupies 377 square meters. It incorporates a retail boutique on the ground floor, complemented by two coffee rooms on the upper levels, thereby positioning the location as a dual-purpose retail and hospitality destination.

    The design concept is inspired by Bacha Coffee’s roots at Dar el Bacha in Marrakech, with the aesthetics adapted to cater to the Japanese market. The interior showcases a blend of red ochre tones, a black-and-white checkered floor, geometric lattice motifs, and intricately carved cedar wood elements, reflecting a perfect fusion of Moroccan and Japanese aesthetics.

    Coffee Selection

    The Ginza-based establishment offers patrons a selection of over 200 varieties of 100% Arabica coffee, which are meticulously sourced from 35 countries worldwide, including Yemen, Ethiopia, Jamaica, and Hawaii. The assortment includes single-origin coffees, blends, and flavored options, alongside Naturally CO2 Decaffeinated coffee varieties.

    Maranda Barnes, Chief Commercial Officer of Bacha Coffee, has described the Ginza location as more than just a boutique. According to her, it serves as an iconic representation of Bacha Coffee in Asia. Barnes further described the location as “a true invitation to travel, a place where each cup tells a story of craftsmanship, passion, and savoir-faire.”

    Earlier in the year, Bacha Coffee indicated plans to expand its footprint in Japan via a franchising agreement with local railway operator The Tokyu Group.

    Global Presence

    Currently, Bacha Coffee operates 37 locations across 14 cities spanning Asia, Europe, and the Middle East. These locations include Paris, Seoul, Dubai, Singapore, Taipei, and Hong Kong. The brand has expressed its ambitious vision of establishing a presence in major global capitals by the year 2030.

    Questions & Answers

    Where is Bacha Coffee’s first Japanese flagship store located?
    The flagship store is located in Tokyo’s luxurious Ginza district.

    What are some unique features of the Ginza store?
    The store is uniquely designed, blending Moroccan and Japanese aesthetics. It spans three levels and incorporates a retail boutique and two coffee rooms.

    What is Bacha Coffee’s expansion target by 2030?
    Bacha Coffee aims to establish a presence in major global capitals by the year 2030.

  • Bacha Coffee launches first store in Macau

    Bacha Coffee launches first store in Macau

    Bacha Coffee, a premium coffee brand from Morocco, has recently opened a new store in Macau. This follows closely on the heels of their notable full-concept flagship store’s launch in Harbour City, Hong Kong.

    Store Location and Management

    The Macau boutique, positioned on the first level of the Shoppes at Venetian, is under the management of the Hong Kong-based Blue Chip Group. The store, with an impressive area of around 250 square feet, stocks a rich selection of 100% Arabica coffees. These coffees are sourced from over 30 countries globally, emphasizing the brand’s worldwide reach.

    Product Offering

    The boutique carries a diverse range of product offerings to cater to both local customers and international tourists. Apart from Single Origin coffees, the store also includes a selection of Fine Flavoured, Fine Blended, and Naturally CO2 Decaffeinated coffees.

    Noteworthy offerings include single-serve coffee bags and signature blends from famed coffee-growing regions such as Yemen and Jamaica. The store also offers branded merchandise, which includes items like mugs, sugar bowls, and specially curated gift hampers.

    About Bacha Coffee

    Established in 1910 in Marrakech, Morocco, Bacha Coffee presents a range of unique concepts, from Coffee Rooms and Boutiques to Travel Retail and Takeaway formats. The brand, currently serving customers in over 60 countries, has extended its reach across continents, making a mark in Asia, the Middle East, and Europe.

    Questions & Answers

    What is the concept behind Bacha Coffee’s new store in Macau?
    The new Bacha Coffee store in Macau offers a wide range of 100% Arabica coffees sourced from over 30 countries, along with brewing accessories and packaged goods.

    What unique offerings does the Bacha Coffee store in Macau have?
    The Macau store includes unique offerings such as Fine Flavoured, Fine Blended, and Naturally CO2 Decaffeinated coffees. It also offers single-serve coffee bags and signature blends from renowned coffee-growing regions like Yemen and Jamaica.

    Where else is Bacha Coffee present?
    Bacha Coffee has a global presence, serving customers in more than 60 countries across Asia, the Middle East, and Europe. The brand has recently opened a full-concept flagship store in Harbour City, Hong Kong.

  • Bacha Coffee Launches First Flagship Store in Hong Kong, Promising a Unique Coffee Experience

    Bacha Coffee Launches First Flagship Store in Hong Kong, Promising a Unique Coffee Experience

    Bacha Coffee has unveiled its first full-concept flagship store in the bustling Harbour City of Hong Kong, a pivotal move in the brand’s ambitious global expansion plan. Spanning an impressive 2,500 square feet, this vibrant new location features a Coffee Boutique, a 50-seat Coffee Room, and a takeaway counter that collectively showcase an astounding selection of over 200 varieties of 100% Arabica coffee sourced from 35 countries.

    This outlet is not just about coffee; it’s Bacha Coffee’s first complete dining experience in the city. The Coffee Room entices visitors with an all-day menu brimming with delectable pastries and artisan viennoiseries, all thoughtfully paired with their aromatic coffee offerings. The design pays homage to the brand’s origins in Marrakech, creating an enchanting atmosphere that transports patrons to its Moroccan roots.

    Here, traditional brewing techniques reign supreme, with skilled “coffee masters” meticulously preparing each cup in elegant golden gooseneck pots, a sight that is both captivating and delicious.

    The Hong Kong launch underscores Bacha Coffee’s commitment to global growth, following a successful revival in Marrakech that has seen the brand expand to 32 stores across 12 cities such as Paris, Dubai, Doha, Seoul, Singapore, and Taipei. The recent inauguration of its flagship store on the iconic Champs-Élysées in April further exemplifies its relentless pursuit of worldwide recognition.

    And who knows, maybe one day we’ll be sipping Bacha Coffee in outer space—after all, why should astronauts miss out on a good brew?

    Questions & Answers

    What is Bacha Coffee’s latest store concept in Hong Kong?
    The new full-concept flagship store includes a Coffee Boutique, a Coffee Room with all-day menu options, and a takeaway counter, set within a lavish 2,500-square-foot space.

    How many coffee varieties does the flagship store offer?
    The flagship store offers an impressive selection of over 200 varieties of 100% Arabica coffee from 35 different countries.

    What inspired the design of the Coffee Room at the new store?
    The Coffee Room’s design is inspired by Bacha Coffee’s original home in Marrakech, aiming to provide a unique and captivating atmosphere for customers.

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