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Tag: Bang & Olufsen

  • Rimowa x Bang & Olufsen crossover link between Adventure and Sound

    Rimowa x Bang & Olufsen crossover link between Adventure and Sound

    Rimowa has announced its first collaboration with luxury audio and lifestyle brand Bang & Olufsen.

    In their first Rimowa x Bang & Olufsen crossover, the two firms have created a pair of limited-edition Beoplay H9i headphones designed to characterise the brands unique approach to style, fashion and functionality.

    “Rimowa and Bang & Olufsen share a passionate approach to purposeful and elegant design,” said Rimowa CEO Alexandre Arnault. “Both of them celebrate aluminium in their products. To strengthen the natural relationship between sound and travel, we have proudly partnered to create the Rimowa x Bang & Olufsen Beoplay H9i headphones.”

    “For more than 90 years, Bang & Olufsen has striven to be more than an audio company, a brand that stimulates people’s lives through a passion for sound, design and craftsmanship,” said Bang & Olufsen executive VP, brand and markets, John Mollanger.

    “With Rimowa being much more than a luggage company – a brand that makes travel an art and that disrupts its own marketplace – we are honoured and proud to have an ideal partner. The first materialisation of our collaboration, the Rimowa edition of our flagship Beoplay H9i headphones and exclusive Rimowa carrying case, will make the world travel at the speed of sound.”

    The limited edition headphones will be available at HKD7250 (US$923.50) starting April 15 in select Rimowa and Bang & Olufsen stores as well as online at bang-olufsen.com.

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  • Bang & Olufsen made a Brown Bear speaker inspired by a Line character

    Bang & Olufsen made a Brown Bear speaker inspired by a Line character

    Messaging platform Line has partnered with consumer electronics firm Bang & Olufsen to release a Brown-Bear themed speaker.

    The collaboration attests to the popularity of the chat app within Asia and of its proprietary characters, which are in familiar daily use amongst those who communicate via the platform. Brown Bear is a well-loved character in Line’s cartoon cast.

    Line character merchandise already sells in 108 countries, with a flagship store for Line-themed products in New York’s Times Square.

    The Bluetooth speaker, based on the firm’s Beoplay P2 model, is controlled by taps and shakes rather than button presses, and is brown with a featured Brown Bear accessory. It has been given a limited release with only 5000 units made, distributed in East Asia and the US both online and at a few retail outlets.

    Last month, Line partnered with DJI to create a Brown Bear-themed drone.

    View gallery of how the speaker looked like below (5 images) :

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  • Pepsi smartphone planned for China

    Pepsi smartphone planned for China

    PepsiCo will market a range of mobile phones and accessories in China later this year.

    The US beverage giant will licence its brand to a manufacturing partner with the Pepsi smartphone just one of a range of planned licensed products which will also include apparel.

    “Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories,” a Pepsi spokeswoman told Reuters by email.

    No further details were released about the phone’s specifications – or the manufacturing partner.

    It won’t be the first technology product born of a partnership between Pepsi and an electronics brand. Last year it teamed up with Danish avant garde audiovisual manufacturer Bang & Olufsen to create Pepsi-branded products to support the soft drink brand’s soccer campaign.