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Tag: Baozun

  • Baozun buys Full Jet to boost luxury e-commerce offer

    Baozun buys Full Jet to boost luxury e-commerce offer

    Baozun, the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that it has entered into a share purchase agreement with all the shareholders of Full Jet Limited (“Full Jet”), to acquire a 100% equity interest in Full Jet. The acquisition is subject to customary closing conditions and is expected to be completed on or around February 10, 2021.

    The final enterprise value of Full Jet represents a 12.5x multiple of Full Jet’s 2020 EBITDA, with total consideration consisting of a 50% initial cash payment and deferred payments in cash or equity over the following three years, subject to an annual performance target completion result. In addition, an incentive program is granted to key members of Full Jet’s management team, which is also subject to the annual performance target completion result during the same period.

    Full Jet is a strategic and brand-focused industry expert that specializes in developing go-to-market strategies for high-end and luxury brands entering the Chinese market. Its key business coverage includes brand development, strategic consulting, e-commerce operations, and marketing. Full Jet has successfully leveraged its in-depth knowledge of China’s e-commerce market to support many leading international premium and luxury brand partners and groups. Full Jet has global offices in Paris, Hong Kong, and Shanghai, China.

    According to a recent report issued by independent third parties, China’s personal luxury market was estimated to grow by over 45% in 2020, within which online e-commerce has grown tremendously. In September 2020, Baozun upgraded its luxury group to a tier-1 business unit to better leverage its analytic data, insights, and resources to capture the emerging demand. The Company believes that this strategic acquisition of Full Jet strengthens the Company’s expertise in business development, strategic consulting, and brand management, and expands its geographic touchpoints with premium and luxury brands globally.

    Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun commented, “We are excited about the acquisition of Full Jet. Baozun and Full Jet share the ambition of helping international luxury and premium brand partners enter China’s fast-growing e-commerce sector. We are confident that our proven track record of capabilities with deep luxury insights and solid infrastructure, combined with Full Jet’s expertise in brand and business development, will provide a compelling value proposition for international labels looking for more strategic and empowered services like us. By capitalizing on the strengths of both parties, we expect to unlock the potential for the future growth of premium and luxury sectors, and we believe such initiatives will become strong growth drivers for Baozun in generating RMB20 billion in annual GMV within the next three to five years.”

    Ms. Sandrine Zerbib, Founder and Managing Partner of Full Jet added, “We are looking forward to beginning a new journey with Baozun. This acquisition opens doors to tremendous new opportunities for both of us. We are impressed with the vision and execution of Vincent and his team that has made Baozun the undisputable leader in China’s rapidly growing market for e-commerce operations and services.

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  • Datapipe drives Baozun digital transformation

    Datapipe drives Baozun digital transformation

    Datapipe, a leading global provider of managed hosting and cloud services for the enterprise, has led the cloud migration and digital transformation of China’s largest brand eCommerce services provider Baozun Inc.

    Baozun has shifted its IT systems to Datapipe’s managed cloud, tapping Datapipe’s expertise as a Managed Services Provider to handle its cloud migration and maintenance. Results include decreasing the time to on-board new clients by 500 per cent, reducing the cost of hosting by 20 per cent, reducing maintenance  from 200 man hours to virtually zero, freeing Baozun’s IT team of over 20 employees to focus on core business activities. Datapipe also reduced Baozun’s server downtime to zero per cent, enabling Baozun to guarantee a 99.95 per cent uptime to its clients – which include over 100 global brands in over 50 countries.

    With operations across China, Hong Kong, Taiwan and the rest of Asia Pacific, Baozun offers end-to-end brand eCommerce solutions to more-than 100 international clients. These include brands in the apparel, appliances, electronics, home and furnishing, food and health, cosmetics, insurance and automobile categories. Baozun helps these companies operate eCommerce sites on China’s most popular online marketplaces, such as Alibaba’s Tmall and JD.com. Key to ensuring their clients’ success is the ability for Baozun to provide scalable, highly available and secure end to end solutions integrating front end shopping experiences with supply chain management and distribution systems.

    Colin Chan, VP of Asia at Datapipe says Baozun has hundreds of global business partners, spanning millions of customers and transactions.

    “Given the scope of its operations, ‎and the unique nature of eCommerce in China, where some days have 1000-times the transaction and visitor numbers than others, the challenge of ensuring infrastructure is able to scale up to meet business demand‎ is very real. We’re pleased to work with Baozun, by migrating their core workloads to a 100 per cent scalable cloud environment and providing management of their infrastructure 24×7.

    “With their IT now supporting their ever-growing business, Baozun is better positioned to take aim at the multi-trillion dollar eCommerce opportunity in China and Asia wide.”

    Prior to working with Datapipe, all of Baozun’s data ran on web servers hosted externally – unsustainable given the business’ rapid growth, because as transactions volumes grew, so too did the server load; consequently, server sizes increased, placing significant pressure on its IT team around maintenance, cost, speed and scale.

    Tony Wu, CTO at Baozun, says Datapipe came highly recommended. “They brought significant expertise in managing cloud environments – including for other large eCommerce ‎businesses in China. They delivered a high-level of customer support, were very affordable and are able to provide open source as well as private cloud services to meet our unique needs. By Datapipe managing our cloud deployment, Baozun is able to focus on other crucial technology processes, accelerating our growth and delivering shareholder value.”

    China surpassed the US last year to become the world’s largest retail eCommerce market, and is expected to cross US$1.21 trillion in retail eCommerce sales in 2017, according to eMarketer. While eCommerce is growing strongly, running an eCommerce business comes with its own set of unique challenges, particularly around scale. When online promotions are launched, for example, Baozun sees significant spikes in sales volumes – up to 100x that of a normal day. On Singles Day in 2015 (11 November), Baozun processed 650,000 orders in the first hour and 3.5 million orders within a span of 24 hours.

    Datapipe recently drove the eCommerce transformation of Challenger Technologies Limited, Singapore’s largest electronics retailer. The company is seeing rapid growth across Asia-Pacific. It has doubled regional manpower year-on-year, with close to 100 employees now in Hong Kong and double the customer base in the region.

    Datapipe is the managed hosting and cloud services provider with the most complete set of services, global locations, and industry leading partners. Datapipe delivers choice, control and confidence in architecting, deploying, and managing multi-platform hybrid IT solutions tailored to individual customer needs. Optimising mission-critical and day-to-day enterprise IT operations, Datapipe enables businesses to transform, innovate, and scale. Backed by a global team of experienced professionals and next-generation data centers Datapipe provides comprehensive security, governance, orchestration, and analytics solutions.

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