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Tag: Barbie

  • Funday and Barbie Unveil ‘Berry Kisses’ Gummies: Experience Fun and Wellness in a Bite!

    Funday and Barbie Unveil ‘Berry Kisses’ Gummies: Experience Fun and Wellness in a Bite!

    Funday, a popular confectionery company, has joined forces with Mattel’s iconic doll brand, Barbie, to introduce a new product titled ‘Berry Kisses’. These gummies are infused with a mixed berry flavour, inspired by Barbie’s bright and playful theme.

    Details about the Collaboration

    The highly anticipated gummies are characteristically shaped like kisses and boast a natural pink hue from red radish extract. The product has been formulated with prebiotic fibre and other gluten-free ingredients, ensuring that it does not contain any added sugar. This combination of elements makes ‘Berry Kisses’ a healthy and delicious snack option.

    Founder of Funday, Daniel Kitay, expressed his excitement about this unique collaboration. He commended the partnership for its joyous, bold, and playful nature that allows Funday to explore Barbie’s vibrant world. Yet, he pointed out that the collaboration aligns with Funday’s core values.

    Availability and Pricing

    This new product will be sold in 50g bags with a recommended retail price (RRP) starting from $4.50. The ‘Berry Kisses’ gummies will initially be available online and at Chemist Warehouse from March. Subsequently, they will be rolled out to Woolworths, Ritchies, and independent grocers nationwide in April.

    Last month, Funday expanded its product portfolio by venturing into the chocolate category, further demonstrating its commitment to providing diverse and creative confectionery options.

    Questions & Answers

    What are the main features of the ‘Berry Kisses’ gummies?
    The gummies are shaped like kisses, with a natural pink colour derived from red radish. They are formulated with prebiotic fibre, gluten-free ingredients, and contain no added sugar.

    When and where will the ‘Berry Kisses’ gummies be available?
    They will first be available online and at Chemist Warehouse from March. Starting April, they will be rolled out to Woolworths, Ritchies, and independent grocers nationwide.

    What new category did Funday venture into recently?
    Funday recently launched products in the chocolate category.

  • Barbie, Hot Wheels power Mattel’s holiday-quarter sales surge

    Barbie, Hot Wheels power Mattel’s holiday-quarter sales surge

    Mattel beat estimates for quarterly sales on Tuesday as parents splurged on Barbie dolls and Hot Wheels cars for their children during a holiday season that was dulled by the Covid-19 pandemic.

    The toymaker has seen a surge in sales since the latter half of 2020 as the easing of coronavirus-led curbs drove toy stores to restock their shelves and cater to young families dealing with canceled vacations and a dearth of social events.

    That jump in sales may be hard to repeat in 2021, Mattel Chief Executive Officer Ynon Kreiz told Reuters in an interview.

    “We do expect to deliver strong sales growth in the first half (of 2021) compared to last year, but it will probably be more challenging in terms of comparison in the second half,” Kreiz said.

    The toymaker said worldwide gross billings for Barbie, Mattel’s biggest brand, rose 19% in the fourth quarter, while Hot Wheels billings rose 13%. Gross billings excludes sales adjustments such as trade discounts.

    Mattel’s overall net sales rose about 10% to $1.63 billion for the fourth quarter ended Dec. 31, beating analysts’ estimates of $1.58 billion, according to IBES data from Refinitiv.

    Rival Hasbro Inc reported a 3.6% increase incomparable holiday quarter revenue on Monday, also beating analysts’ estimates on demand for board games such as Monopoly, as well toys based on “The Mandalorian” TV series.

    Mattel reported adjusted earnings of 40 cents per share, up from 11 cents per share a year earlier.

    The company also announced a new cost-cutting program, aimed at saving about $250 million in costs by 2023. Mattel said it expects to spend between $100 million to $125 million to implement it.

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  • TommyXGigi Barbie Doll launches

    TommyXGigi Barbie Doll launches

    Barbie has launched a doll depicting supermodel Gigi Hadid, the global brand ambassador for Tommy Hilfiger womenswear.

    Designed in collaboration with the Tommy Hilfiger lifestyle brand owned by PVH Corp, the special-edition TommyXGigi Barbie is available on Barbie.com and Tommy.com as well as at select retailers. Celebrating the runway event where Tommy Hilfiger introduced Hadid as global brand ambassador, the doll is styled in a navy hoodie, white shorts with red trim and brand logo, and white slip-on sneakers. It matches Hadid’s closing look for an experiential runway event at which the first TommyXGigi capsule collection was introduced.

    Tommy Hilfiger - Barbie Gigi 1

    With a suggested retail price of US$50, the doll comes with a stand and certificate of authenticity.

    “Seeing the doll for the first time was surreal,” says Hadid.

    Tommy Hilfiger - Gigi

    The doll joins more than 80 designers and fashion influencers who have been honoured by the brand, owned by US toy company Mattel.

  • Nike to launch world’s first sports hijab

    Nike to launch world’s first sports hijab

    Nike has launched the world’s first sports hijab, which is being rolled out internationally after months of anticipation.

    Tested by US champion fencer Ibtihaj Muhammad, the pioneering garment is breathable and lightweight, designed to fit “like a second skin” and not interfere with movement.

    Muhammad, who this year had the first-ever hijab-wearing Barbie modelled on her appearance, says she has had many false starts while competing because of her heavy hijab impeding her hearing.

    “It really sank in how much my previous hijab had been hindering my performance when I tried the Nike Pro Hijab,” she says. “Suddenly I could hear. I wasn’t as hot, and it felt like my body was able to cool itself down better and faster.”

    Nike says the Pro Hijab will help to make sports more inclusive for Muslim women. Statistics from Sport England show that just 18 per cent of Muslim women take part in regular sport, compared to 30 per cent of the total female population.

     

    Other hijabi athletes, including runner Manal Rostom, have also praised the garment’s innovation.
    “It inspires me to reach greater heights and to run farther distances,” says Rostom, who completed the latest New York Marathon in the Nike Pro Hijab. “I believe it’s going to inspire girls worldwide to follow their passion for sport.”

  • Barbie To Release Its First Doll Wearing a Hijab

    Barbie To Release Its First Doll Wearing a Hijab

    Mattel is about to release its first Barbie doll wearing a hijab.

    This follows a partnership with fencer Ibtihaj Muhammad, who made history last year as the first member of the US Olympic team to compete while wearing a hijab. The special-edition Barbie has been designed after Muhammad, who visited the Mattel factory to take part in the process.

    She saw her doll for the first time at this year’s Glamour Women of the Year Summit, introduced by model Ashley Graham who debuted her own Barbie at last year’s summit.

    Barbie hijab 1

    Muhammad’s face lit up when she saw her Barbie replica, that includes her fencing uniform and white hijab. She recalled her childhood experiences playing with Barbie and wishing she had one that looked like her. To compensate, she would sew a hijab for her Barbie and for her sisters’ dolls.

    “Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honouring her story, we hope this doll reminds them they can be and do anything,” says Barbie VP of global marketing Sejal Shah Miller.

    Muhammad’s Barbie will be released next year as part of Mattel’s “Shero” line, which includes Barbies inspired by role models such as Olympic gymnast Gabby Douglas and director Ava DuVernay.

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