Tag: bayer

The partnership aims to improve the knowledge and clinical experience of ob-gyn healthcare professionals while enhancing public awareness of gynecological health issues and empowering women to take control of their health and well-being.

This collaboration will also utilize the partners’ complementary strengths and capabilities to improve knowledge and clinical expertise among obstetricians and gynecologists, while enhancing public awareness of women’s health issues and promoting self-care through educational online and offline platforms.

The MoU spans from 2023 to 2025 to allow time for major initiatives to be launched and achieve results.

For healthcare professionals, Bayer Vietnam and the National Hospital of Obstetrics and Gynecology (NHOG) will coordinate to develop and deliver training content. They will also continue medical education programs and scientific seminars focused on the correct and safe use of modern contraceptive methods.

The latest treatments and therapies will focus on gynecological conditions like endometriosis, heavy menstrual bleeding, vaginal infections and menopause management, with up-to-date guidelines on pregnancy nutrition, and self-care solutions.

The partnership will also include collaboration with international ob-gyn organizations and experts to exchange the latest knowledge and information, ensuring the local medical community stays abreast of global developments and innovations to deliver higher-quality healthcare for Vietnamese women.

For the general public, disease awareness campaigns will be implemented across multiple channels, both online and offline, to educate women about reproductive health and gynecological problems, and encourage them to seek preventative care and early treatment, which will lead to improved quality of life and reduced risk of future health issues.

By leveraging the power of digital platforms and social media channels, the initiative will combine the hospital’s expertise and patient insights with the company’s resources and capabilities. The impact of these efforts can be multiplied, increasing the reach and credibility of the campaign message, and contributing to the sustainable development of the healthcare industry.

Associate Prof. Tran Danh Cuong MD Ph.D., Director of the National Hospital of Obstetrics and Gynecology, said: “Educating both physicians and patients is essential for transforming healthcare quality, benefiting both patients and the medical community. Working together with Bayer Vietnam allows us to optimize our expertise in women’s health and broaden our outreach to improve public health literacy as well as the professional capacity of the healthcare workforce, not only at our hospital but also in satellite hospitals across the country. We hope this will open up the prospect of identifying new effective diagnoses and treatment options in the field of ob-gyn, and elevate the standard of care for women in Vietnam.”

Ingo Brandenburg, Managing Director of Bayer Vietnam, emphasized: “At Bayer, care is the core of our work, and women’s healthcare is in our DNA. We are thrilled to partner with Vietnam’s National Hospital of Obstetrics and Gynecology, which shares our mission of advancing care and addressing unmet needs in women’s health. I very much look forward to seeing the fruits of our collaboration, a future where each and every woman has access to quality healthcare services and is empowered to reach her full potential in life.”

This MoU aligns with the company’s strategy of fostering collaborative relationships across the healthcare industry with a patient-and-consumer-centric approach to realize its vision of “Health for all, Hunger for none.”

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population.

In fiscal 2022, the group employed around 101,000 people and posted sales of 50.7 billion euros. R&D expenses before special items amounted to 6.2 billion euros.

The “Strengthen Energy to Radiate Positivity” campaign was kicked off by the Positive Energy Trip event and 2PM Turns on Positivity MV.

Following the opening event, a series of online and offline activities radiating positive energy to the community will be organized. This campaign affirms Bayer’s focus on supporting consumers to practice self-care for a healthy life, thereby bringing long-term benefits for the community with the vision “Health for All, Hunger for None.”

The Positive Energy Trip took place on July 9 at Vietnam National University dormitory in HCMC’s Thu Duc City with the participation of popular celebrities including Isaac, the brand ambassador, Jun Pham, Mlee, Lien Binh Phat, and up to 1,000 young and dynamic participants.

At the event, singer Isaac, for the first time, performed the campaign’s theme song – “2PM Turns on Positivity” – and interacted with fans and other guests to share his positive life experiences. The vibrant tune of the song together with flashmob performance brought joyful moments to all participants.

The importance of mental health is increasingly recognized in society today. According to World Health Organization (WHO) data, in the first year of the Covid-19 pandemic, the global prevalence of anxiety and depression increased by a massive 25 percent, meaning in every four individuals, one can be suffering from stress, fatigue or mental depression.

Physical fatigue and mental breakdown heavily affect the quality of life of each person and of surrounding people too. Thus, taking care of physical health and fueling the mind with positive energy every day is vital to stay happy, optimistic, and productivity, to perform better in school and work, to create more values in life, and thereby spreading positivity to everyone.

Isaac said: “Initially, I was not very conscious about recharging during work, especially the time after 2 p.m. when I used to get mentally and physically exhausted. Thanks to this campaign by Berocca Performance Mango of Bayer, I have been paying more attention to my health and am more conscious about practicing self-care. It is an honor to collaborate with the brand in advocating self-care practice and radiating positive energy to the audience. I hope that this meaningful campaign as well as my new MVcanhelp to boost up energy level in every audience and inspire them to embrace a healthy lifestyle”.

Luigi Isabelo Dejos, head of Consumer Health Division at Bayer Vietnam, said: “While managing our busy day-to-day schedules, we need not just physical energy to keep our body function properly, but also positive energy to lift our mood and keep us stay productive and motivated.

“Launching the event with the participation from energetic KOLs, Berocca Performance Mango wishes to underline the role of positive energy in life, encourage everyone to take care of both physical and mental health, and radiate good vibes throughout the community,” he added.

During the campaign period, Berocca Performance Mango will provide consumers many promotions at drugstores nationwide and on e-commerce sites.

For updated information, follow https://www.facebook.com/BeroccaVN.

This product is not medicine and not intended to diagnose treat cure or prevent any disease.