Tag: beans

  • Vittoria Coffee launches first instant coffee in its 64-year history

    Vittoria Coffee launches first instant coffee in its 64-year history

    Vittoria has launched its first range of instant coffee since the company’s inception in 1947.

    The company says the new range capture the richness and balance of a traditionally prepared coffee in the convenience of an instant.

    Made from freeze-dried Arabica beans, Vitoria Instant Coffee is available in 100g jars or single-serve bags that roast in a 3-minute steep.

    The 100g instant coffee jar comes in four different blends – Original Classic, Italian, Latte, and Mountain Grown. While the single-serve coffee bag is available in four 20-serve bags in Espresso, Italian, Mountain Grown, and Long Black.

    “We set out to create new, easier coffee experiences for all our customers,” said Rolando Schirato, MD, Vittoria Coffee. “These new products deliver on the distinctive Vittoria taste and offer our customers the convenience to enjoy our legendary 100-per-cent Arabica blends”.

    Vittoria Instant Coffee is available in all Woolworths supermarkets nationwide.

  • Vietnam in gradual shift to exporting more roast and ground coffee

    Vietnam in gradual shift to exporting more roast and ground coffee

    A decade ago most of the country’s coffee exports were semi-processed beans. The TNI King Coffee Factory that recently opened in Vietnam’s southern province of Binh Duong is the latest player to join the race to ship more finished coffee products from the world’s second-biggest producer.

    With an investment of $15 million, the factory aims to produce 9,000 tons of roast and ground coffee and nearly 20,000 tons of instant coffee annually for export, according to Le Hoang Diep Thao, director of TNI Corporation and the co-founder of Trung Nguyen Coffee. She has also helped build five plants for Trung Nguyen, one of Vietnam’s biggest coffee makers.

    TNI Corporation, which has recently gained a foothold in China’s online market for instant coffee and plans to start distribution through a supermarket chain there, did not give the size of its annual green bean demand for the new factory.

    But to reach the targeted annual output, the Binh Duong-based facility will need at least 13,000 tons of green beans for roast and ground coffee and another 50,000 tons for the instant variety, according to a Vietnamese coffee expert at a European firm based in Ho Chi Minh City.

    TNI’s factory will have to compete with 200 plants already in operation or which will be going into operation this year and the next, before the government puts a stop to new coffee processing plants in 2020 to ensure quality.

    In December 2016, India’s Tata Coffee said it will set up a freeze dried coffee plant in Vietnam to expand its market. In mid-January 2017, Tin Nghia Coffee Co began construction of a $28 million instant coffee plant in the southern province of Dong Nai, which is slated to open in early 2018.

    Demand for raw materials from the new plants will eat into exportable green bean stocks in Vietnam, the world’s largest exporter of semi-processed robusta beans, which has seen a smaller harvest this season due to adverse weather.

    “Demand is rising about 10 percent a year, and with a higher ratio of bad-quality beans from the last harvest due to bad weather, Vietnam may face shortages in the third quarter,” said the expert, who declined to be identified by name, referring to the three-month period starting this July.

    Top exporter Intimex expects the supply crunch to emerge in May or June, citing Vietnam’s fast export pace in the first months of 2017.

    Smaller harvest

    Vietnam’s 2016/2017 output has dropped 8 percent to an estimated 26.7 million bags (1.6 million tons) due to high temperatures and dry conditions brought by El Nino, the U.S. Department of Agriculture (USDA) said in its December 2016 report. One bag contains 60 kilograms of beans.

    Green coffee bean shipments are forecast to drop 13 percent from the previous 2015/2016 season to 23.5 million bags due to smaller output and more beans being used for domestic consumption or processed for export, the USDA said in its latest report.

    As such, green beans accounted for 90 percent of Vietnam’s total export volume, while roast and ground beans and instant coffee – or finished products – made up the rest. Vietnam’s crop year lasts from October through September.

    The forecasts mark a slow change to the country’s coffee export structure. Five years ago, finished products made up only 2 percent of Vietnam’s coffee shipments, the government said.

    Exports of roast and ground beans in the current 2016/2017 season are projected at 550,000 bags, unchanged from 2015/2016, but above the 457,000 bags shipped in the 2014/2015 season, based on the USDA report. The forecast volume represents 2 percent of Vietnam’s total projected shipments.

    The USDA also forecasts instant coffee exports to remain steady at 2 million bags, which shows a surge of 56 percent from the 2014/2015 season, while it said domestic consumption of roast and ground coffee would rise nearly 10 percent from the previous season to 2.5 million bags.

    Consumption of green beans in Vietnam is estimated at 2.87 million bags, up 9 percent from a year earlier, the USDA said.

    Vietnam does not publish breakdowns for its coffee exports.

    The Vietnamese government has plans to raise the output of roast, ground coffee and instant coffee to 25 percent of total output by 2020, while the output of instant coffee alone will increase to 5.83 million bags by 2030 from the 255,000 tons targeted for 2020.

  • First Starbucks roastery coming to Shanghai in 2017.

    First Starbucks roastery coming to Shanghai in 2017.

    Located along Nanjing Road (West), one of the world’s busiest shopping destinations, the Roastery will be part of the soon to be built HKRI Taikoo Hui Project, Shanghai’s newest premium world-class retail, office, and hotel area.

    Scheduled to open in late 2017, the new Starbucks Roastery and Tasting Room in Shanghai will be inspired by the first location that debuted in December 2014 in the company’s hometown of Seattle, Washington. The 2,700 square-meter (30,000 square-foot) Shanghai space will reflect a similar, immersive all sensory experience.  This interactive, retail environment will allow customers in China to better understand the craft of roasting and brewing a range of Starbucks coffees including the rare, limited availability of Starbucks Reserve coffees from around the world.

    “China represents the most important and exciting opportunity ahead of us. As our first international Roastery, we will take even bolder steps to make this Shanghai location our most stunning store, while making it completely unique and relevant to the Chinese customer,” said Howard Schultz, chairman and chief executive officer of Starbucks. “The Starbucks Roastery environment honors coffee innovation as a modern day Willy Wonka experience, where customers are only feet away from the theatre and artistry of our coffee craft. I am confident this will be one of the most highly-anticipated store openings in our international markets.”

    China is, today, Starbucks largest international market with more than 2,100 stores across over 102 cities, including 55 Starbucks Reserve® stores. The new Roastery represents Starbucks 45-year relentless pursuit for coffee excellence and promises to bring to China an unparalleled experience that starts with the passionate Starbucks partners. Exclusively at the Roastery, customers will be able to watch freshly-roasted beans arrive, connect with Starbucks coffee specialists and master roasters, enjoy a unique beverage and food menu, as well as savor some of the most unique, small-lot coffees brewed multiple ways. Starbucks believes this revolutionary retail concept will make the new Roastery one of the city’s latest and most iconic must-visit lifestyle destinations and landmarks, for Shanghainese and visitors from China and around the world.

    The Shanghai Jing’an Government has given Starbucks their full support to bring this first-of-its-kind coffee retail experience that combines coffee roasting, manufacturing, education and retail within a single facility in China. Following a meeting with Starbucks global leaders, Shanghai Jing’an Party Secretary, Mr. An Lusheng, and Shanghai Jing’an Mayor Mr. Lu Xiaodong reiterated: “The new Jing’an is focused on developing high-end commercial sectors, establish new developmental goals for a modern cosmopolitan city, and encourage new retail innovations within our district. The government fully supports this pioneering retail experience and initiative from Starbucks.”

    The Starbucks Roastery will be part of the HKRI Taikoo Hui complex, developed jointly between HKR International Limited and Swire Properties Limited, who are fully committed to launch this pioneering project with sustainability and quality at its core. The revolutionary retail experience of the new Starbucks Roastery will be located within a standalone semi-circle building of the complex that faces the bustling Nanjing Road (West), known as China’s Number One Commercial Street, due to its deep history and rich cultural heritage, which is set to become the most anticipated business and lifestyle destination in Shanghai.