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Tag: bed

  • Estée Lauder Wants to Maximise Every Second of your Beauty Sleep

    Estée Lauder Wants to Maximise Every Second of your Beauty Sleep

    Join us as Estée Lauder celebrates its first ever Power of Night exclusive pop-up. Visit us from 23th to 24th March (11am to 8pm) to understand how modern life affects our skin and discover our iconic Advanced Night Repair serum maximises skin repair with every second of beauty sleep. Learn how a lack of sleep* and constant exposure to blue light** accelerates skin ageing, causes fine lines and a loss of firmness and pigmentation.

    As a leader in skin repair for over 35 years, Estée Lauder continuously studies the key factors behind visible skin ageing. Research shows that a lack of sleep not only affects our skin’s natural reparative process but also accelerates premature signs of skin ageing.

    Sleeping less than five hours every night increases the impact of stress on the body, resulting in a breakdown of collagen and elastin, causing it to be more susceptible to damage caused by environmental aggressors*.

    Modern life equals multiple skin assaults and the constant exposure to blue light, especially at night, disrupts the skin’s natural repair process and causes accelerated skin ageing**.

    It is no surprise then that a good night’s sleep is not only important to recharge the body but also helps keep skin youthful and healthy.

    Beauty Sleep In Progress

    During our exclusive pop-up, learn about Estée Lauder’s iconic Advanced Night Repair in the Living Room. Through an interactive night discovery quiz, discover how our patented ChronoluxCB™ Technology works with the body’s natural circadian rhythm to boost skin repair and renewal functions for a radiant and youthful look when you wake.

    In the bedroom, explore different ways of using Advanced Night Repair serum with our Power Of Night film series muses Joanne Peh, Nurul Aini and Oon Shu An and journey with them through our Insta-worthy beauty stations. Learn beauty hacks with Estée Lauder’s breakthrough repair serum for all your beauty occasions by strengthening the skin, improving hydration and enhancing your skin’s glow.

    Take our discovery quiz and bring home your very own Advanced Night Repair serum sample to kick start your Advanced Night Repair beauty regimen.

    Create your customised bedtime renewal routine and steal the spotlight with our Pro Artists using our best-selling Double Wear Stay-in-Place Foundation and our new luxury lipstick collection Pure Color Desire.

    Scribe your sleep resolutions on the Sleeping Beauties Wall and join us in spreading the love for Advanced Night Repair by posting your favourite sleeping beauty images on the ‘gram. Tag your photos with the event hashtags to enter the Estée Lauder #PowerOfNightSG Instagram contest, and stand a chance to win a full-size bottle of Advanced Night Repair.

    Unleash the power of night with Singapore’s #1 serum — Estée Lauder Advanced Night Repair.

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  • Bedgear signs China deal with De Rucci

    Bedgear signs China deal with De Rucci

    US lifestyle bedding company Bedgear has signed a partnership with Chinese retailer De Rucci Beddings to open more than 500 shops in China over the next five years.

    The Bedgear Performance Sleep Shops will offer a personalised customer experience including interactive technology walls. One-on-one consultations will enable shoppers to build up their own individual sleep system starting with the Bedgear Pillow ID, technology that uses a proprietary algorithm to determine the most suitable pillow based on an individual’s sleep position, body type and mattress.

    Bedgear CEO Eugene Alletto says the move into China follows the company’s expansion in the US, Australia and Russia.

    “I was excited about the power of Bedgear’s performance brand,” says De Rucci president Wang Bingkun. He says he was intrigued by the company’s showrooms in the US with their new way to present bedding to young customers.

    Founded in 2009, Bedgear offers patented fabric technologies to deal with heat and moisture to help regulate body temperature and generate a cooler sleep environment.

    De Rucci launched in 2004 with a dedication to researching healthy sleep with a holistic offering of research, manufacturing and sales. It has more than 3000 flagship stores in 11 countries including Hong Kong.

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  • Adairs takes double digits to the market

    Adairs takes double digits to the market

    Bedding retailer Adairs has issued its second trading update in as many months, delivering the news that like-for-like sales growth has hit double digits in the first weeks of FY18.

    LFL sales soared to 10.4 per cent in the six weeks to 13 August, following 9.1 per cent growth in the prior six weeks, turning around three consecutive months of negative growth through Q2 and Q3 in FY17.

    Still yet to book his full year result with the market, Adairs CEO Mark Ronan chalked up the increasing momentum to the company’s new line of up-market manchester, which continues to be a hit with customers.

    “Adairs improved sales performance over the last 10 weeks provides us with increased confidence that the measures taken in the first half of FY17 were successful in re-positioning the business, including our new product offering resonating with our customers,” he said.

    He did, however, signal that the company expects growth to moderate somewhat through FY18, which will be further discussed at the company’s full year result on 28 August.

    Ronan’s update was received well in early Thursday trading, with Adairs’ share price up 6 per cent, adding to the more than 50 per cent rise since it signalled the trading turnaround in July.