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  • Barbara Werschine Takes the Helm at Lanvin: A Luxury Brands New Era Begins

    Barbara Werschine Takes the Helm at Lanvin: A Luxury Brands New Era Begins

    Lanvin Group has announced the appointment of Barbara Werschine as the new Chief Executive Officer (CEO) of Lanvin. This strategic decision is part of the luxury fashion group’s initiative to bolster Lanvin’s global standing and promote growth.

    Barbara Werschine Heading Lanvin’s Strategic Direction

    Werschine will take charge of Lanvin’s strategic guidance, steering its international growth and enhancing the brand’s status in the global luxury marketplace. With over two decades of experience in the luxury industry, Werschine has previously occupied high-ranking positions at several renowned fashion establishments.

    She transitions to Lanvin from her prior role as CEO of Eric Bompard, a French cashmere specialist brand. During her tenure there, she streamlined the brand’s modernization efforts while also enhancing its financial performance. Earlier in her career, Werschine was a part of the executive committee at Hermes, as director of leather goods collections. Her professional journey also includes leadership and product development roles at Celine, Louis Vuitton, and Zadig & Voltaire.

    Building on Heritage and Driving Growth

    Lanvin Group’s decision to appoint Werschine reflects its aspiration to capitalize on the house’s legacy while implementing a contemporary growth strategy and expediting its international expansion. With headquarters in Shanghai and Milan, Lanvin Group controls a range of luxury brands, including Lanvin, Wolford, Sergio Rossi, and St John Knits.

    The executive shift comes amid the group’s navigation of a challenging luxury market. Lanvin Group registered a revenue of €240.5 million (US$277.4 million) from continuing operations for FY25, marking a 17.6% decrease year-on-year. The group attributed this downturn to reduced consumer demand and continued instability in primary markets.

    The group earlier this year strategically divested the Italian luxury menswear brand Caruso. This was a step towards streamlining focus on its core brands and enhancing operational efficiency in the face of persistent instability in the global luxury sector.

    Questions & Answers

    Who is the new CEO of Lanvin?
    Barbara Werschine has been appointed as the new CEO of Lanvin.

    What are the responsibilities of Barbara Werschine in her new role?
    Werschine will be in charge of Lanvin’s strategic direction, leading its international expansion and efforts to enhance the brand’s presence in the global luxury market.

    Why did Lanvin Group’s revenue decrease in FY25?
    The decrease in revenue was due to weaker consumer demand and ongoing market volatility.

  • After Flipkart, Royal Enfield Begins Selling 350 CC Motorcycles On Amazon

    After Flipkart, Royal Enfield Begins Selling 350 CC Motorcycles On Amazon

    Royal Enfield, a well-known motorcycle manufacturer, has recently made its entry into the online retail sector by offering its motorcycles for sale on Flipkart. Advancing its ventures in the e-commerce domain, the company has now disclosed its collaboration with Amazon India. This partnership expands consumers’ options for purchasing the company’s 350 cc range of motorcycles directly from these platforms.

    The array of motorcycles now accessible on Amazon includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350. This offering mirrors the company’s previous approach with Flipkart, which excluded the more costly and larger models such as the Himalayan 450, Guerrilla 450, Scram 440, and the 650 cc range, including models like the Continental GT650, Interceptor 650, among others.

    Partnership Benefits

    Royal Enfield has communicated that its partnership with Amazon India will yield flexible payment options, thereby simplifying the process for customers to acquire a motorcycle. At present, these models are available in five cities, specifically Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, via a dedicated Royal Enfield brand store on Amazon.

    The company assures that deliveries and after-sales services will be handled by the dealership chosen by the customer in their city. Besides motorcycles, the online store also presents a range of accessories, riding gear, and merchandise. This step follows the company’s previous collaboration with Flipkart, which catered to customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

    Questions & Answers

    What does Royal Enfield’s partnership with Amazon India entail?
    This collaboration enables the company to offer its 350 cc range of motorcycles directly on the Amazon platform. It also provides flexible payment options for customers.

    Which models are available through this online offering?
    The range includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350.

    What additional services does Royal Enfield provide to online customers?
    In addition to delivering motorcycles, the company also offers after-sales services to be handled by the chosen dealership in the customers’ city. The online store features a variety of accessories, riding gear, and merchandise.