Retail News CRM

Tag: Beiersdorf

  • Beiersdorf’s Best-Selling Brands Record Over 300% YoY Sales Growth on Shopee

    Beiersdorf’s Best-Selling Brands Record Over 300% YoY Sales Growth on Shopee

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan and Beiersdorf, a global skin care company, cement their long-term regional partnership with the launch of a brand new campaign, ‘Win the Day with NIVEA and EUCERIN’, engaging close to over 200 million users across the region.

    This comes on the back of Beiersdorf’s 1st anniversary with Shopee. Sales of Beiersdorf’s top brands, NIVEA and EUCERIN, across Southeast Asia increased by more than 300% year-on-year, demonstrating Beiersdorf’s successful foray into e-commerce and Shopee’s commitment to deliver the best outcomes for brands.

    Cornelius Becker, Managing Director of Beiersdorf South East Asia said, “The past year with Shopee has been a resounding success. We have seen a significant boost in sales and our partnership with Shopee has helped to strengthen our overall online presence as well as reach out to new consumer segments. With that, I am happy to announce our new campaign ‘Win the Day with NIVEA and EUCERIN’, providing customers easy access to our most-loved products.”

    A champion in empowering brands and sellers across Southeast Asia, Shopee provides Beiersdorf key operational and marketing solutions to drive sales and bolster consumer engagement. This includes exclusive in-app branding to boost brand image and visibility, as well as in-app consumer games to give shoppers an entertaining online shopping experience.

    “Our continued partnership with Beiersdorf is a demonstration of our commitment to bring consumers the quality products they seek, and to elevate the user experience through exciting and meaningful features. Such partnerships are vital to us as consumers today increasingly look towards online platforms such as Shopee to access their favourite brands and products,” said Ian Ho, Regional Managing Director, Shopee.

    The campaign, “Win the Day with NIVEA and EUCERIN”, aims to help consumers, especially the younger consumer segment, kick-start a daily skin care regime to help protect their skin against various problems and to ultimately boost one’s confidence. Consumers are able to purchase a wide variety of products including moisturisers, face cleansers and deodorants. Highlights of the campaign include:

    • Discounts and Promotions: Enjoy 25% off all NIVEA, EUCERIN and Hansaplast products. Get $5 off $25 and $8 off $40 vouchers.
    • Daily Prize Giveaways: Free travel size NIVEA Professional Micellar Water (125ml) with every purchase
    • Skincare Pro-Tips: Look forward to daily skincare pro-tips, great for those new to a skincare routine or for anyone who simply wants to know how to take better care of their skin.

    All NIVEA and EUCERIN products can be found via the Beiersdorf Official Store on Shopee, under Shopee Mall, which offers 15-days free returns, 100% authenticity, and free shipping on orders over $25.

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  • Beiersdorf celebrates expansion of its Bangkok production facility with First Stone ceremony

    Beiersdorf celebrates expansion of its Bangkok production facility with First Stone ceremony

    Beiersdorf, owner of world leading brands such as NIVEA and Eucerin, has begun work on the expansion of its skincare products factory in Bangkok. The group’s industrial unit, located in Bangplee will be an investment of €47.4 million for the company.

    Its offices and production center together employ more than 700 staff and manufacture products for two of its brands, NIVEA and Eucerin, for the Thai market and export to 43 other countries. This expansion is reflective of the continued growth this cosmetics giant has enjoyed within the region.

    Mr. Markus Daburger, Beiersdorf Thailand says: “The Pailin Project is Beiersdorf’s commitment towards doubling production performance in order to support the demand of the region. As a representative of Beiersdorf Thailand, we appreciate the on-going support of the Government and local agencies in our expansion project, which not only sees the production line expand, but also our Beiersdorf family, as up to 200 jobs new will be created in the next years. We are proud to say that the Pailin Project in Thailand is now the second biggest hub of the company after Germany.”

    A key target of the project is to improve the working environment for all employees, with cutting-edge innovation, structured offices, optimized work ergonomics and CE-standard machines as well as a refurbishment of the existing production building. The compounding area will be renewed with four mixers replaced while the factory entrance, canteen, offices and recreation area will all be refurbished, too.

    Efficiency is also a key consideration. Line performance will be improved to see production peak at 240 bottles per minute on a single line. The expansion will include a solar-paneled roof with the capability to produce 500kW of power, and is on target to achieve a gold LEED (Leadership in Energy and Environment Design) certification. The U.S Green Building Council’s prestigious certification serves as a project management tool to achieve more sustainable, high-performance green buildings.

    The expansion, due to house new production lines for Deo Roll-Ons, has a building footprint dimension of 72m x 97m and a construction area of 9,679m2. This vast project is scheduled for completion in the first quarter of 2019 and will begin production of Roll-Ons in the following quarter. The existing building will be refurbished to accommodate Lip Care production which will begin in the middle of 2020.

     

     

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  • New post at Luxasia Group for SingPost’s ex-boss

    New post at Luxasia Group for SingPost’s ex-boss

    Beauty retailer The Luxasia Group has appointed former SingPost CEO Dr Wolfgang Baier as group CEO, while founder/owner Patrick Chong has become chairman.

    “Luxasia is now at an important crossroads,” says Chong. “We intend to grow with our international partners and strengthen our core competencies to become the leading Asia consumer-centric omnichannel go-to-market partner of the beauty industry.”

    Patrick-Chong-Wolfgang-Baier

    He says Baier has proven leadership capabilities, vast knowledge and skills in areas such as CRM and omnichannel retail. “His track record in the logistics sector will also help strengthen Luxasia’s partnerships.”

    “Transformation is relevant in every sector and particularly for retail, where the digital and physical space is converging,” says Baier. “This makes developing an omni-channel ecosystem critical. We want to revolutionise how we serve consumers and brand partners in the beauty industry across Asia.”

    Chong says the search for a CEO took more than a year, as it was important Luxasia found the right leader.

    “Not only does Wolfgang understand our operations and share the same aspirations, in some ways he is even more ambitious for Luxasia with regard to developing new areas.”

    Established in 1986, The Luxasia Group has developed retail and distribution networks across Asia for some of the world’s biggest beauty companies. Based in Singapore, the privately held company has 11 offices and more than 2000 full-time employees in Singapore, China, Hong Kong, India, Indonesia, Malaysia, Myanmar, Taiwan, Thailand, the Philippines and Vietnam.

    It manages a portfolio of more than 120 international fragrance, cosmetics, skincare and
    professional salon brands including Beiersdorf, Burberry, Clarins, Estee Lauder, Ferragamo, Hermes, P&G and Shiseido.

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