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Tag: beijings

  • Urban Revivo Unveils Cutting-Edge Flagship Store in Beijings Sanlitun District

    Urban Revivo Unveils Cutting-Edge Flagship Store in Beijings Sanlitun District

    Urban Revivo, a well-known fashion retailer, recently established a flagship store in Beijing’s bustling Sanlitun district, thereby offering shoppers another destination for their retail therapy.

    Modern Design with Traditional Inspirations

    The store, designed by MVRDV, a Dutch architectural company, spans an impressive 4120 square meters. Its design intricately incorporates features of traditional Chinese architecture – a nod to the local culture. The façade is inspired by conventional Chinese roofing tiles and showcases suspended aluminum panels in the brand’s distinctive blue. The store’s main entrance and display windows are framed by seven circular openings, reminiscent of traditional moon gates.

    The store’s interior design is a homage to Beijing’s historic hutong neighborhoods. It introduces grey brick finishes and presents a unique layout and material palette on each floor. The flagship store also houses six specially themed ‘Bold Rooms’, devised for product displays, seasonal presentations, and collaborations with other brands.

    Jacob van Rijs, founding partner of MVRDV, said, “The aim of this project was to design a space that resonates with its surroundings while also mirroring the international ambitions of Urban Revivo. As such, we integrated local elements, such as Beijing’s roof tiles, with modern techniques to craft spaces that evolve with the customer’s experience, right from the color-changing façade down to the minutest design detail inside.”

    Urban Revivo’s Global Presence

    Established in 2006, Urban Revivo has successfully expanded its presence to over 380 stores worldwide. The Chinese fashion retailer made its foray into the Hong Kong market in the previous year with an 813 square-meter flagship store at the Harbour City shopping center.

    Questions & Answers

    What is unique about Urban Revivo’s new flagship store in Beijing?
    The store’s design incorporates elements of traditional Chinese architecture and is inspired by Beijing’s historic hutong neighborhoods.

    Who designed Urban Revivo’s new flagship store?
    The Dutch architectural firm MVRDV designed Urban Revivo’s new store in Beijing.

    When did Urban Revivo expand into the Hong Kong market?
    Urban Revivo ventured into the Hong Kong market last year with a flagship store at the Harbour City shopping center.

  • Pop Mart Unleashes Exciting Expansion: Beijing’s Pop Land Theme Park Reveals New Attractions and Diversification Strategy

    Pop Mart Unleashes Exciting Expansion: Beijing’s Pop Land Theme Park Reveals New Attractions and Diversification Strategy

    Pop Mart, a Hong Kong-based firm known for their popular ‘blind box’ collectible toys, including the iconic Labubu, has recently updated and broadened its range at its Beijing-based theme park, Pop Land.

    A Revamped Experience

    After a year of significant renovations, the Labubu Forest Zone is set to reopen to the public on April 30th, the company announced during a recent event. This conversion includes several new amusement park rides, engaging carnival games, live entertainment, food vendors, and retail outlets featuring beloved characters such as Dimoo and the The Monsters series, including fan-favorite Labubu.

    A Gradual and Strategic Expansion

    During a press conference, Pop Mart’s Vice President, Jeffrey Hu, shared his insights on the company’s growth strategy. After examining both Chinese and global markets, Hu believes there are ample opportunities for expansion. However, he indicated that the company wishes to focus on perfecting one theme park before duplicating the concept elsewhere.

    The evolution of Pop Land, which initially opened its doors in 2023, represents a shift in Pop Mart’s strategy. Moving away from a sole reliance on toys, the company aims to diversify its business by capitalizing on a wider selection of intellectual properties featuring its characters. To further this strategic diversification, a Labubu-themed film in collaboration with Sony Pictures is also in development.

    Impressive Financial Growth

    In terms of financial performance, Pop Mart reported a nearly three-fold increase in its 2025 revenue. The company’s revenue surged to 37.12 billion yuan, up from 13.04 billion yuan a year earlier. The firm’s profit also witnessed a substantial growth, soaring by 308 percent to reach 12.78 billion yuan.

    Questions & Answers

    What are the new features in the renovated Labubu Forest Zone?
    The newly renovated Labubu Forest Zone offers new amusement park rides, carnival games, live performances, food outlets, and retail stores featuring popular characters like Dimoo and Labubu.

    What is Pop Mart’s current growth strategy?
    Pop Mart is focusing on expanding its intellectual property portfolio and diversifying its offerings beyond toys. This includes the development of a theme park and a movie in collaboration with Sony Pictures.

    How did Pop Mart perform financially in 2025?
    Pop Mart reported a nearly three-fold increase in its 2025 revenue, which rose to 37.12 billion yuan from 13.04 billion yuan a year earlier. The company’s profit also witnessed a substantial growth of 308 percent, amounting to 12.78 billion yuan.