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Tag: Berrybenka

  • Zalora Indonesia future under a cloud

    Zalora Indonesia future under a cloud

    Is Zalora Indonesia for sale? Fresh after selling off a chunk of the Philippines business, Rocket denies further Asian withdrawal.

    Last week, Ayala announced it will buy 43.3 per cent ownership in Zalora manager BF Jade E-Service Philippines for an undisclosed amount, taking its ownership to 49 per cent. The investment marks Ayala’s first foray in eCommerce.

    But what of Zalora Indonesia? Parent, German eCommerce investor Rocket Internet, is also said to be in negotiations with Indonesian retail conglomerate Map Group, according to a report by TechCrunch. Other reports say it is withdrawing entirely from Indonesia. But Zalora PR director Christopher Daguimol denies a retreat from Indonesia.

    “Southeast Asia is a diverse region, and we will always look at adapting our strategy to local country dynamics and opportunities. Our objective is to build the online fashion leader in each of our Southeast Asia markets,” Zalora said at the time it announced its Philippines divestment.

    Zalora sold off its businesses in Thailand and Vietnam last year.

    Map runs nearly 2000 retail outlets in Indonesia, including fashion outlets, and more in partnership with global firms like Marks and Spencer, and Zara. The publicly listed company has more than 22,000 employees.

    Fierce competition has started escalating in Indonesia, marked by layoffs by Berrybenka and SaleStock a few months ago, says Deal Street Asia. Giants like Lazada and MatahariMall.com are meanwhile steadily marching forward with both companies received major funding from global investors last year.

  • Lolalola closes online store

    Lolalola closes online store

    Indonesian online lingerie store Lolalola closed yesterday, but customers can still shop on its social-media platform.

    Lolalola says incoming orders will be processed “normally”.

    There has been no word yet from the startup on why it decided to close down the service, but it could be related to the increasingly tight competition among fashion eCommerce startups in Indonesia, says DailySocial. Berrybenka and SaleStock last year laid off employees in order to save their businesses, while Pink Emma temporarily shut down its service before resuming in September.

    Under CEO Donna Lesmana, Lolalola officially launched in March 2015 after being active for six months.

    Claiming to have been inspired by global lingerie brands such as Agent Provocateur and Victoria’s Secret, the startup aimed to “change the way Indonesian customers shop for lingerie” by providing products from local and international brands.

    Lolalola is backed by Ardent Capital and received logistics support from aCommerce. When the startup tested its service for Thai market, it claimed to have sold out within two weeks.

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  • BrandOutlet pushes Indonesian style

    BrandOutlet pushes Indonesian style

    Local brands are a focus of a new eCommerce fashion venture in Indonesia.

    Part of the PT Media Nusantara Citra Group (MNC), BrandOutlet features fashion and beauty collections for women, men and children, reports the Jakarta Post.

    Not to be confused with the UK’s Brand Outlet, the new site devotes 6 per cent of its offering to quality local brands such as Damn! I Love Indonesia, Ingrid Husodo and Nikicio. Its international labels include Michelle Worth, Oscar de la Renta and Ted Baker.
    “Most of the branded products are available only at offline shops and boutiques, making them inaccessible to people living outside big cities such as Jakarta and Surabaya,” says BrandOutlet COO Andry Huzain. “We aim to provide anyone anywhere with easy access to buy them affordably.”

    Andry says mobile applications for iOS and Android users will be available in April.
    The company also publishes an eMagazine offering features tips, tricks and updates on fashion trends.
    BrandOutlet’s COO, Valencia Tanoesudibjo, is the daughter of MNC Group CEO and founder Hary Tanoesudibjo.

    Meanwhile, a fashion eCommerce app has been launched in Jakarta that enables users to buy products for a range of online shops without having to open each individual site.

    Lyke showcases up to 100,000 products on such platforms as Berrybenka, Bobobobo and Local Brand, as well as smaller businesses that market through blogs or social-media platforms, reportsE27.

    Users can also “follow” their favourite shops and receive recommendations based on their preferences.
    “Lyke is the perfect partner for local fashion brands that want to reach out out their customers via mobile,” says CEO Bastian Purrer, who quit his MBA studies at Harvard Business School to launch the business. Future plans include features that enable social interaction between users, such as sharing the fashion products or celebrity styles they like.
    Online shopping via mobile site or app is starting to gain traction in Indonesia, with companies such as Zalora claiming that most of their sales during the national online shopping day Harbolnashappened on mobile sites and apps.

  • Berrybenka beefing up eCommerce

    Berrybenka beefing up eCommerce

    With demand from Hong Kong, Brunei and Malaysia, Indonesian fashion brand Berrybenka is taking steps to beef up its eCommerce services.

    It will also be opening more pop-up stores outside Jakarta, its main stronghold, The Jakarta Postreports.

    CEO Jason Lamuda says the brand is also aiming improve customer relations through digital media. It aims to step up customer interaction this year through messaging apps, improve its mobile app, and partner with convenience store ChainIndomaret on a possible new payment mechanism.

    He says this will help promote Berrybenka as a national fashion eCommerce platform. “Our goal in the end is to not only become the most notable fashion brand in Indonesia, but to also help promote the creation of local brands.”

    Berrybenka has 1.5 million subscribers in its database, with demand from Hong Kong, Brunei and Malaysia through sister company Hijabenka. Berrybenka has partnered with around 1000 small and medium enterprises.

    In Indonesia, the company plans pop-up stores in Medan, North Sumatra, Makassar in South Sulawesi, Yogyakarta, Semarang in Central Java, Manado in North Sulawesi and Balikpapan in East Kalimantan. Medan will have the first of the new outlets, opening on Thursday.

    Also being considered are eCommerce hubs for Surabaya, East Java and Bandung, West Java.

    About 90 per cent of Berrybenka sales comprise local products. Between 2013 and 2014, the company had 150 to 200 per cent revenue growth, with a further 200 per cent growth between 2014 and 2015.

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