Retail News CRM

Tag: Bestseller

  • Dalziel & Pow creates immersive retail space for Pieces

    Dalziel & Pow creates immersive retail space for Pieces

    Design firm Dalziel & Pow – which designed Dubai-based Lifestyle’s revamped store in The Dubai Mall – also created an immersive concept store, ‘Her Social Studio’, for Danish fashion brand Pieces. Located within the office headquarters of parent company Bestseller in Aarhus, Denmark, the concept store immerses customers in a multi-faceted hub for co-creation and brand storytelling.

    Fusing classic retailing with a working studio, the space is multi-purpose and houses a myriad of brand activations and engagements, from staff training to trialling products and merchandising to customer workshops and styling sessions. The aim, to give any visitor, be it franchisee, partner, supplier or staff member an opportunity to ‘buy into the brand’ through a totally Immersive experience.

    The flexible showroom is broadly divided into two zones – ‘Her Wardrobe’ and ‘Her Studio’.

    The retail space ‘Her Wardrobe’ exudes a contemporary Scandinavian aesthetic, reflecting the world of Pieces’ customers – celebrating and empowering them to look good and share their looks in a warm welcoming setting. It’s designed to be a flexible shoppable space, featuring a “coming soon” panel for sneak peeks at future product collections and collaborations. As well as showcasing the store concept it can be used to trial merchandisng and visual merchandising ideas and accommodate a constantly changing programme of events and classes.

    ‘Her Studio’ is designed as a co-working space, giving insight into the brand and its creative processes. Customers and partners can relax on informal lounge seating, or access complimentary drinks and gift-wrapping from a concealed ‘Hosting Cupboard’. Perimeter walls throughout act as a vibrant canvas for expressing brand inspiration and charting the creative process – such as a pin board showcasing ‘works in progress’, an upcoming events calendar, a lifestyle mood board and a bold brand manifesto.

    The showroom is 100% self-service – it’s cashless, card-less and most of the time unstaffed. Visitors and staff can make purchases through via their own mobile device. The whole space allows the brand story and retail concept to be told in a truly immersive and seamless way.

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  • Bestseller’s smart stores to arrive in China

    Bestseller’s smart stores to arrive in China

    Danish fashion retailer Bestseller has opened smart stores in Shenzhen and Guangzhou for its Jack & Jones and Vero Moda brands.

    Facial-recognition technology from Tencent’s Youtu Lab is used to register shoppers in store, enrolling them in WeChat Pay’s AI Club. This means they can pay without the need for wallets or phones.

    And the automated systems are not only replacing cashiers – sales assistants are also redundant as store visitors receive customised recommendations for Bestseller clothes and accessories they might want to try on virtually.

    Bestseller says the first day the tech was used, the gross revenue from customers who paid via facial recognition accounted for more than 80 per cent of turnover. The total store income that day improved by 40 per cent.

    It is a new approach for the fashion industry, which is following in steps of smart supermarkets and other stores from companies such as Alibaba, Amazon and JD.com.

    Tencent also has its eye on other retail segments. At its global partner conference in November, COO Ren Yuxin said the company aims to provide smart retail services like big data, cloud computing and AI to brands and offline retailers to help brick-and-mortar stores transform into smart, digital ones that can “really think”.

    Bestseller head of digital sales Liu Dongyue says customers expect a “more personalised, more entertaining and more convenient” experience when buying in the store, which is why fashion brands need help from big data.” So it is not so much about automated payment as about user data.

    Vqudo, a WeChat marketing software provider, says facial recognition enables stores to match customers with their WeChat ID, which contains information about their buying habits as well as social data.