BioCheese has launched a protein-fortified plant-based cheddar shred across Australian supermarket chain Coles, priced at $9 for a 200-gram pack.
The product delivers 10 grams of protein per 100 grams, making it the first added-protein dairy-free cheese stocked in Australian grocery aisles.
Pea Protein and Melting Performance
Formulated with pea protein, the shredded cheese is built specifically for hot and cold culinary applications. The brand designed the shred to melt in toasties and baked dishes while holding texture in tacos and salads.
Each unit ships in a resealable 200-gram pouch intended for standard refrigerated dairy and plant-based sections across Coles supermarkets nationally.
Protein Claims in Plant Dairy
Plant-based cheese alternatives have historically faced pushback from shoppers over low nutritional value compared to traditional dairy cheddar. While standard dairy cheese provides around 25 grams of protein per 100 grams, standard coconut oil and starch-based alternatives often register near zero.
By adding 10 grams of functional plant protein, BioCheese is testing whether enhanced nutritional metrics can defend premium shelf space as price-conscious shoppers scrutinise grocery spending across the Asia-Pacific region.
Distribution is now live across Coles stores, with retail buyers watching whether the $9 price point can sustain regular basket repeat rates against traditional dairy blocks.