Retail News CRM

Tag: Blackbird

  • Jollibee Milan Is Finally Open And the Response Is Intense

    Jollibee Milan Is Finally Open And the Response Is Intense

    There were queues when Filipino fast-food giant Jollibee Europe opened its first-ever branch, in Milan.

    An estimated 170,000 Filipinos live in the Italian city.

    In the early hours of the outlet’s opening day, families, young people, members of the Filipino community, and even locals were lining up in front of the Jollibee store.

    Slide to view the gallery below :

    “Gaining a foothold in Milan is a fundamental step for Jollibee, as well as a launch pad for the expansion of the brand to Europe,” says Jollibee Foods Corporation CEO Ernesto Tanmantiong.

    Milan’s opening follows the signing of a JV between Jollibee Foods Corporation and Singapore Blackbird Holdings to take the fast-food chain into Europe.

    “We want to bring Filipinos a taste of home, and at the same time share with Italians, who are famous for their gastronomic heritage, says Tanmantiong.

    Lees ook:

    Lees ook:

  • Jollibee Foods JV to open door to Europe

    Jollibee Foods JV to open door to Europe

    Philippine foodservice giant Jollibee Foods (JFC) has entered into a JV agreement with Singapore-based Blackbird Holdings to take the Jollibee brand to the European market.

    JFC’s wholly owned subsidiary Golden Plate has signed the deal with Blackbird to own and run the first Jollibee store in Italy. Golden Plate and Blackbird will incorporate a Singapore company, a 75:25 JV, with Golden Plate holding the controlling stake. The two companies are looking at investing more than US$1 million in the JV.

    Established in 2014, Blackbird has investments both in Singapore and the Philippines in the F&B and other sectors.
    Jollibee says Golden Plate will have full management control of the JV and the first store. Jollibee’s strategy is still to find a territorial franchisee for Italy with the capability to develop and expand the brand there.

    Jollibee has the largest foodservice network in the Philippines and has more than 3290 stores worldwide including such brands as Burger King, Chowking and Red Ribbon. In China it has Dunkin Donuts, Hong Zhuang Yuan, Jollibee and Yonghe King.

    JFC has Jollibee stores in Vietnam (86), Brunei (14), Singapore (4), Hong Kong (3).

    Lees ook:

    Lees ook: