Retail News CRM

Tag: blackpinks

  • BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

    BlackPink’s Jennie Rocks Ray-Ban: New Global Brand Ambassador Brings K-pop Style to Eyewear

    Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres.

    The Campaign

    The campaign showcases minimalist imagery punctuated with deep red accents, mirroring Jennie Kim’s stage identity as Jennie Ruby Jane. The visuals are designed to resonate with her vibrant persona and dynamic stage presence.

    Curated Collection

    In conjunction with this announcement, Ray-Ban has launched a six-piece capsule collection, curated by Jennie Kim. This range encapsulates her personal style, serving as an extension of her aesthetic appeal.

    The collection features a mix of existing silhouettes, including the Daddy-O and Alix models. Additionally, it includes frames from Ray-Ban’s Asian Design Collection which boasts low-bridge fits and retro-inspired details, combining modern aesthetics with a nostalgic touch.

    Jennie Kim on the Partnership

    Expressing her delight at the partnership, Jennie Kim shared, “I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning.” She further added, “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive, and easy to live in.”

    Questions & Answers

    Who is the new global brand ambassador for Ray-Ban?
    Jennie Kim, from the K-pop girl group Blackpink, is the new global brand ambassador for Ray-Ban.

    What is special about the new Ray-Ban campaign?
    The campaign features minimalistic visuals with deep red accents that reflect Jennie Kim’s stage persona, Jennie Ruby Jane. Along with this, a six-piece capsule collection curated by Jennie herself has been launched.

    What does the curated collection by Jennie Kim include?
    The collection includes existing models like the Daddy-O and Alix, as well as frames from Ray-Ban’s Asian Design Collection that feature low-bridge fits and vintage-inspired details.

  • Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso, the Japanese-inspired variety store, recently launched its premier Jennie Ruby pop-up store in Shanghai, offering fans a unique retail experience that’s linked with Blackpink member Jennie’s solo album Ruby.

    Location and Concept

    This pop-up store is located in the bustling central atrium of Grand Gateway Plaza and will continue to operate until April 19th. The store’s aesthetic, featuring a bold red and black design, is a direct reflection of the album’s visual theme.

    Beyond its vibrant design, the pop-up store opens its doors to a myriad of fashion-inspired displays, collectible items, stationery, and lifestyle products. It offers more than 70 stock-keeping units (SKUs), including exclusive loungewear that has been specifically designed for the pop-up.

    Expansion to Beijing and Guangzhou

    After the successful launch in Shanghai, Miniso further broadened its horizons by extending the pop-up concept to Beijing and Guangzhou. These additional locations will operate until April 21st, at the Miniso Land Chaoyang Avenue Park store in Beijing, and the Beijing Road flagship store in Guangzhou.

    Miniso’s Strategy

    This collaboration is an integral part of Miniso’s strategy to establish partnerships with celebrity IPs. This strategy has been proven successful in past initiatives such as the Enhypen collection, which was targeted at engaging younger consumers and creating unique and experiential retail opportunities.

    Questions & Answers

    What is the concept of the Jennie Ruby pop-up store?
    The Jennie Ruby pop-up store offers fans a retail experience that is linked to Blackpink member Jennie’s solo album Ruby. It features a red and black design reflecting the album’s visual theme and offers more than 70 SKUs, including exclusive loungewear.

    After its Shanghai launch, where has Miniso expanded the pop-up concept?
    After launching in Shanghai, the pop-up concept was expanded to Beijing and Guangzhou.

    What is the purpose of Miniso’s collaborations with celebrity IPs?
    Miniso collaborates with celebrity IPs as part of its strategy to engage younger consumers and create unique, experiential retail opportunities.