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Tag: Blend

  • Golden Gaytime and Cinnabon Blend Nostalgia and Indulgence in New Frozen Treat for Australia

    Golden Gaytime and Cinnabon Blend Nostalgia and Indulgence in New Frozen Treat for Australia

    Golden Gaytime, a well-loved brand belonging to Streets Ice Cream, has teamed up with the renowned bakery chain, Cinnabon, to debut a co-branded frozen dessert in Australia. Named “Junior,” this innovative dessert fuses Cinnabon’s signature cinnamon and cream cheese flavors with Golden Gaytime’s chocolate coating and biscuit crumb outer layer.

    Meeting Consumer Demands with a Sweet Collaboration

    The launch of this novel frozen treat is in response to the increasing consumer preference for nostalgic food combinations and rich, indulgent products. The promotional campaign for the dessert humorously portrays a fictional romance between the two brands. This unique narrative is designed to not just attract but also engage consumers, sparking conversations and fueling a sense of camaraderie among fans.

    The single-serving of this dessert will be available at petrol stations and convenience stores across Australia. Furthermore, a four-pack variant of the treat is slated for release on August 24 in supermarkets throughout the country.

    Kalli Swaik, the Managing Director for Streets Ice Cream ANZ, said, “Golden Gaytime has always maintained a light-hearted brand image, so representing this collaboration as a love story seemed like the perfect way to generate buzz.”

    Cinnabon’s Growth Strategy

    For Cinnabon, which operates over 2,400 bakeries in 65 countries worldwide, this project aligns with its ongoing multi-channel licensing strategy. The bakery chain emphasizes on extending its growth beyond physical outlets by infiltrating commercial grocery channels.

    In a similar vein, Streets Ice Cream also previously partnered with home fragrance brand Dusk, broadening their product range to include home fragrances, bath, and personal care products.

    Questions & Answers

    What unique features does the new dessert from Golden Gaytime and Cinnabon offer?
    The dessert combines Cinnabon’s cinnamon and cream cheese flavors with Golden Gaytime’s chocolate coating and biscuit crumb outer layer.

    Where can consumers purchase this new frozen treat?
    The dessert can be purchased at petrol stations and convenience stores across Australia, and a four-pack variant will be available in supermarkets from August 24.

    What is Cinnabon’s approach towards growth?
    Cinnabon focuses on driving growth outside its physical storefronts by entering commercial grocery channels as a part of its multi-channel licensing strategy.

  • ThunderDonks New Twist: Launches Bold Campfire Coffee Whisky Blend, Igniting Flavoured Whisky Trend

    ThunderDonks New Twist: Launches Bold Campfire Coffee Whisky Blend, Igniting Flavoured Whisky Trend

    New Zealand whisky maker, ThunderDonk, has recently introduced its latest blend, Campfire Coffee. This unique combination of Colombian coffee beans and aged single malt whisky is the latest in ThunderDonk’s innovative offerings.

    ThunderDonk’s journey began last year in New Zealand, where the brand was crafted by the team at Scapegrace Distilling. Since its inception, its Spiced Maple and Salted Caramel flavours have made quite an impression, selling over 5,000 cases across both New Zealand and Australia within a year.

    A Unique Blend

    The Campfire Coffee blend pairs rich Colombian coffee beans with toasted coconut flakes and a finely aged single malt whisky from New Zealand. This results in a flavour profile that features strong espresso notes, an undercurrent of toasted coconut, and a pleasant, tropical sweetness.

    ThunderDonk’s Managing Director, Mark Neal, expressed enthusiasm about this unusual combination. “Whisky and coffee may seem like an unexpected pairing, but that’s exactly the surprise we’re aiming for,” he said. “Campfire Coffee is the perfect accompaniment for those late-night conversations around the fire. It offers a bold, smooth, coffee-driven flavour, making it ideal for cocktails, a chilled shot, or to be savoured neat.”

    Availability and Market Trends

    The new Campfire Coffee blend is now available across the nation and comes in three sizes: 700ml, 200ml, and 50ml. The whisky is bottled at an alcohol by volume (ABV) of 33%.

    The introduction of this new flavour aligns with current market trends, as flavoured whisky is experiencing a significant surge in popularity. This segment of the whisky market is expanding at a pace that is 50% faster than traditional whisky, making it the fastest-growing segment globally.

    Questions & Answers

    What is the new flavour that ThunderDonk has launched?
    The New Zealand whisky brand, ThunderDonk, has launched a new flavour named Campfire Coffee, blending Colombian coffee beans with aged single malt whisky.

    What makes the Campfire Coffee blend unique?
    The blend is unique due to its combination of rich Colombian coffee beans, toasted coconut flakes, and aged New Zealand single malt whisky. It offers a bold and smooth coffee-led flavour.

    What is the trend in the whisky market?
    Flavoured whisky is the fastest-growing segment in the global whisky market, growing 50% faster than traditional whisky.

  • Suntory’s Minus 196 Unveils Zesty Lemon & Passionfruit Blend: A First in Australian Market

    Suntory’s Minus 196 Unveils Zesty Lemon & Passionfruit Blend: A First in Australian Market

    Global spirits manufacturer, Suntory, has introduced a new flavour to its product range – Minus 196 Lemon & Passionfruit. This debut marks a first for the brand in the local market, as it is the first time they have combined two fruit flavours in a single product.

    This latest addition comes on the heels of an extended phase of significant branding activities. Suntory has been a key sponsor for events such as the Laneway Music Festival and has established ‘Konbini’ pop-up bars across Sydney, Melbourne, and the Gold Coast.

    The Lemon & Passionfruit variant joins an already diverse Australian product lineup, which includes flavours such as Double Lemon, Double Peach, and Double Grape.

    Consumers can now purchase this new product in both four-pack and 10-pack formats from leading liquor retailers across the country.

    The team at Suntory is excited about this launch, with Johnny Morgan noting the distinctiveness of the Minus 196 range, owing to the innovative Japanese craftsmanship behind it. “With the introduction of our first combination flavour – Lemon & Passionfruit – we aim to redefine how true fruit-forward refreshments should taste,” he said.

    This launch follows Suntory Minus 196’s introduction of its lemon vodka in Australia last year.

    Questions & Answers

    What is the new flavour that Suntory has introduced?
    Suntory has introduced a new flavour to its product range – Minus 196 Lemon & Passionfruit.

    What’s unique about the new Minus 196 Lemon & Passionfruit flavour?
    The uniqueness of this product is that it is the first time Suntory has combined two fruit flavours in a single product.

    What are the other flavours in the Australian product lineup of Suntory?
    The existing Australian product lineup includes flavours such as Double Lemon, Double Peach, and Double Grape.