Tag: blibli

  • Indonesia Enforces 0.5% Tax Collection on Domestic E-Commerce Sales

    Indonesia Enforces 0.5% Tax Collection on Domestic E-Commerce Sales

    Finance Minister Suahasil Nazara confirmed on Friday that collecting income tax from merchants selling through online platforms is necessary to create fairer competition between digital sellers and conventional brick-and-mortar retailers.

    The policy applies an Article 22 income tax rate of 0.5% on domestic merchants’ sales turnover, governed by Finance Minister Regulation No. 37 of 2025. The Finance Ministry began consolidating transaction revenue data in November 2026, with the first figures scheduled for release in December.

    Under the framework, the government designated four major e-commerce platforms, Shopee, Tokopedia, Lazada and Blibli, to collect, remit and report the levy on behalf of sellers operating across their digital marketplaces.

    Marketplace Tax Collection

    The measure introduces no new levy, shifting collection instead to marketplace operators for income tax that merchants previously handled independently. Individual merchants generating annual turnover of up to Rp 500 million ($27,400) are exempt from marketplace tax collection, provided they fulfill formal criteria, including submitting a declaration of their turnover.

    Suahasil stressed that commercial enterprises across differing distribution channels require comparable treatment under fiscal rules, whether trading across digital storefronts or physical premises.

    “The taxation of e-commerce is intended to improve the level playing field, even though the tax rate for online merchants is lower,” Suahasil told a press conference in Jakarta.

    “The new e-commerce tax policy is beginning to be reflected in consolidated data this November, and the figures will be reported next month,” Suahasil said.

    Separate Tax on Foreign Digital Services

    Suahasil noted that income tax withheld from domestic online traders remains distinct from value-added tax levied on offshore digital goods and services. Cross-border digital transactions, including video streaming platform subscriptions, have yielded Rp 14 trillion ($768.7 million) in VAT revenue.

    Both tax collection tracks reflect state initiatives aimed at strengthening fiscal compliance across the digital economy, encompassing internal merchant sales and cross-border digital services.

  • Indonesia Moves E-Commerce Seller Tax Collection Forward to October 1

    Indonesia Moves E-Commerce Seller Tax Collection Forward to October 1

    Indonesia will require major e-commerce platforms to collect income taxes directly from merchant sales starting October 1. The decision pulls the policy forward by one month across a 71 billion dollar digital retail sector.

    Four major marketplaces fall under the mandate: ByteDance-controlled Tokopedia, Sea Limited’s Shopee, Alibaba-backed Lazada and local operator Blibli.

    Tax Collection Brought Forward After Cabinet Switch

    The accelerated rollout follows the removal of former finance minister Purbaya Yudhi Sadewa. President Prabowo Subianto appointed veteran technocrat Suahasil Nazara to lead the ministry in his place. Suahasil becomes Prabowo’s third finance minister in less than two years.

    Tax authorities designated the four platform operators as official withholding agents in July. Platforms were initially scheduled to deduct taxes from seller earnings in August. Implementation was abruptly put on hold.

    Bimo Wijayanto, head of the finance ministry’s tax department, confirmed the October 1 start date to domestic media. Regulatory preparations and technical systems between the state and platforms are complete, he said.

    God willing, we will immediately activate the regulation and implementation. They are ready, we are ready. There’s no drama.

    Reversal of the August Implementation Delay

    This decision unwinds a delay granted on August 5. Purbaya had postponed the withholding rule to November 1 to protect consumer purchasing power and domestic merchants. At the time, the tax office pledged to refund any levies collected prematurely.

    Internal policy friction preceded the leadership change. Prior to his dismissal, Purbaya clashed with senior ministry officials, including Bimo, over the transfer and reassignment of hundreds of department personnel.

    With Suahasil installed at the ministry, the tax office moved quickly. Officials decided to secure digital commerce revenues immediately rather than wait for November.

    Operational Pressure Shifts to Platform Merchants

    Shifting the withholding burden to marketplaces forces hundreds of thousands of independent merchants into direct compliance. Until now, tracking revenue from decentralized digital storefronts relied on self-reporting by shop owners. That system left large volumes of domestic transactions outside the formal tax net.

    For platform operators, the rule demands automated calculations and real-time deductions from merchant payouts. Tokopedia and Shopee process the vast majority of consumer volume in the country. Tokopedia, which combined its Indonesian operations with TikTok Shop and retains GoTo as a minority shareholder, now shares market exposure with Shopee if small vendors migrate sales to unmonitored social channels.

    Gross margins for small merchants selling consumer goods, fashion and electronics will narrow once deductions begin. Established brands operating under corporate tax structures face little disruption. Micro-sellers running on thin markups will have to raise retail prices or absorb the levy.

    Southeast Asia’s Largest Digital Economy

    Indonesia is the central growth engine for digital commerce in Southeast Asia. Industry estimates from Google, Temasek and Bain & Co valued the country’s e-commerce gross merchandise value at 71 billion dollars in 2025. Projections show that figure reaching 140 billion dollars by 2030.

    Tax administrators view expanding digital retail as an essential revenue source for state spending priorities under Prabowo. Traditional retail faces sluggish household demand. Closing tax gaps between physical stores and digital storefronts has become an urgent fiscal target.

    Marketplace platforms are currently issuing technical guidelines and updating seller dashboards ahead of the October 1 launch. Merchant groups will monitor vendor reactions across all four designated portals as automated deductions go live.

  • Indonesia’s e-commerce platform Blibli plans $528 million IPO

    Indonesia’s e-commerce platform Blibli plans $528 million IPO

    Indonesia’s e-commerce firm Blibli is looking to raise US$528 million during its IPO debut next month, the company said in its prospectus.

    The company said it plans to sell 17.7 billion shares through the listing at a price range between $0.027 and $0.03, which is expected to bring the company’s value to as much as $3.5 billion.

    The company said the fund raised will be used to pay its debt to banks before allocating the remains to working capital.

    Operated by PT Global Digital Niaga, the e-commerce company will be Indonesia’s third unicorn going public on the local stock market after GoTo Group and Bukapak, which raised $1 billion and $1.5 billion respectively.

    Blibli was founded in 2010 and is backed by the regional conglomerate Djarum Group.

  • Blibli.com acquires Tiket.com, expands into online travel

    Blibli.com acquires Tiket.com, expands into online travel

    Indonesian e-commerce company Blibli.com has acquired a pioneer Online Travel Agents (OTA) in Indonesia, Tiket.com. Blibli.com CEO Kusumo Martanto and co-founder and chief communications officer Gaery Undarsa, the of Tiket.com signed the documents finalising the acquisition recently. At the same event, George Hendrata was appointed Tiket.com’s new CEO.

    Since it was founded in 2011, Blibli.com has held on to a vision of expanding its business line through various innovations.

    In late 2016, Blibli.com introduced its online travel product category, Blibli Travel. Blibli Travel is a special category section that offers travel products on the Blibli.com website.

    Since then, online travel has become one of Blibli.com’s focuses in developing its business due to the size of this market.

    “Tiket.com has a good business track record. In a relatively short time, it grew into one of the biggest OTA in Indonesia. It has maintained its focus on customer satisfaction and has been consistent in running its business.

    “Moreover, we see that Tiket.com shares many similarities of vision, mission and corporate values with Blibli.com. We expect that this can ease the process of achieving synergy between the two. Based on this consideration, we are confident with this acquisition,” explained Kusumo.

    Tiket.com is currently one of the OTA with the biggest inventory of travelling-related and leisure products, namely airline and train tickets, hotel room bookings, car rental, concert tickets.

    Tiket.com has partnered with more than 35 international and domestic airlines, and with thousands of domestic and international hotels.

    Blibli Travel, newly-developed late last year, now has more than 1,000 travel product variants, including train tickets, hotel vouchers, and entertainment and lifestyle tickets.

    Blibli.com partners with various banks offering 0% interest instalment programs and offers a wide array of payment methods to customers.

    With the acquisition, Blibli.com is set to become an e-commerce group offering a one-stop shopping experience and added value to its customers.

    Business target and plan

    “The acquisition process started five months prior. We see this as an opportunity for Tiket.com to grow exponentially, in terms of the plan for synergy and from the point of view of market penetration. Seeing the future potentials and the similar business cultures and vision shared by both companies, we are very excited about the move to become part of Blibli.com” said Gaery.

    Blibli.com will provide full support to Tiket.com, both in the share inventory, sales programme, promotion, and social media penetration. Blibli.com will also help strengthen Tiket.com’s team.

    “Blibli.com is optimistic that from the business point of view we are looking at organic and non-organic growths which are to reach 2.5 times in the second semester of this year,” explained Kusumo about the target by the company for the second half of 2017.

    “With the acquisition, Blibli.com is ready to emerge as the biggest OTA player in the country and to become the only, or the first, B2C e-commerce player in Indonesia whose OTA business offers the most complete variety of travel products,” said Kusumo, who went on to explain that the money for the acquisition was from the internal sources set up by Blibli.com for its business development.

    Moving forward, Blibli.com sees no reason not to expand to other categories of products. The company, however, for the time being will concentrate on developing the two e-commerce companies to cater to the traveling and online shopping needs of its domestic and international customers.

  • Industry risks startup bubble

    Industry risks startup bubble

    Kaskus co-founder Ken Dean Lawadinata has broken his silence after marching out of one of Indonesia’s most prominent technology platforms, citing higher “risk” in the industry and even “a little bit of a bubble”.

    “I think right now the IT market is in a bit of a bubble in Indonesia, with everyone asking ridiculous valuations without any signs of profit in the near future,” local media quoted the 30-year-old, who brought Kaskus to fame in 2008 with his cousin Andrew Darwis.

    This — just days after Go-Jek co-founder Michaelangelo Moran also announced he had quit his popular company — has generated concerns over the state of Indonesia’s young and thriving startups, companies that have seen many investments flow in with little details and no guarantees about their revenues and profitability.

    “There is a marginal bubble forming because of the involvement of foreign investors, hence the global nature of the industry’s fears,” says Naveen Menon, head of communications, media and technology practice at A.T. Kearney.

    Foreign investors are flocking into startups operating in the country, with the biggest funding ever for a local startup rounded up by Go-Jek in August worth US$550 million from American private equity firms KKR and Warburg Pincus.

    “Indonesia’s startup scene is starting to look crowded, but compared to other markets such as India or the USA, it’s relatively small and still generating huge interest among investors,” he added.

    There are over 2,000 startups in Indonesia, most of which are valued at less than $10 million, according to a Google-Temasek report. The middle-income segment of the country is flourishing and internet users are expected to double by 2020 from over 100 million users at present, the world’s fifth largest figure.

    Even if startup investors are running higher risks, Naveen explained that it was very common for them to invest in unprofitable companies due to a scale effect, or a network effect.

    “Basically, investors in the startup system are giving up short-term gains for massive long-term gains. They just need one of their invested startups to become successful in order for them to say that they have succeeded,” he said.

    Startups and venture capitalists (VCs) have told that they see no bubble bursting in the near future as they are banking on the growth potential of the young industry.

    “I would see it not as a bubble, but more of a challenge of market and price adjustment,” said Sebastian Togelang, founding partner of Kejora, a local VC firm that focuses on building companies.

    The technology industry is well prepared to prevent bubbles from bursting because of lessons learned from the 2000 dotcom bubble burst, when tech firms in developed countries crashed and burned after going public based on unrealistic valuations, he said.

    “Everyone is being cautious and that’s a good thing for both parties,” Sebastian added.

    These days, fewer tech companies are going for initial public offerings (IPOs) and when they do, it takes more time and more maturity to do so, according to data from McKinsey Indonesia.

    Over 50 companies in the US are targeting IPOs in 2014, versus 371 in 1999, while median years to IPO stood at 11 years in 2014 from four years in 1999. In terms of networks, there are now 14 billion connected devices worldwide from half a billion in 1999.

    Metra Digital Innovation (MDI) Ventures CEO Nicko Widjaja said Indonesia was far from a bubble because many startups were funded by corporate ventures with big scales that had yet to reach their optimum levels.

    Local corporate ventures into the digital startup sector include those operated by Bank Mandiri and Bank Sinarmas, along with Telkom Indonesia’s Indigo Accelerator program, which Nicko and MDI are aligned with.

    The concerns over a bubble burst in the tech scene may have emerged in the first place because of a perceived “winter” for venture capital in Indonesia. For almost a year, fundraising has been more difficult due to a more cautious approach taken by both investors and startups in seeking profitability, VCs said.

    Startups admit that their focus is indeed on growth and eventual profitability, but the main aspect of their operations revolves around the effects of their business in changing the way people shop, travel, transact and use a wide range of services online.

    “From the start, one of our main focuses has always been on growth,” Go-Jek’s chief marketing officer Piotr Jakubowski said, admitting that satisfying investor returns on investment remained a “process”.

    “Our best takeaway is the fact that we continue to inspire new businesses and we are also innovating and growing in a way that’s beneficial for consumers.”

    E-commerce firm Blibli.com is of the view that the startup scene will continue to grow so long as enterprises serve to benefit the public.

    “In the end, it’s about educating the market, especially in e-commerce, which is something relatively new. It’s teaching people to try online shopping,” Blibli.com senior marketing manager Deny Agsana said.