Tag: bloom

  • 3 Southeast Asian Central Banks Partner on Cross-Border Digital Money Initiative

    3 Southeast Asian Central Banks Partner on Cross-Border Digital Money Initiative

    Central banks in Singapore, Malaysia and Thailand have formed a cross-border digital money partnership to standardise commercial acceptance and settlement across the three jurisdictions.

    The Monetary Authority of Singapore led the rollout of the initiative, operating under the name BLOOM, which stands for Borderless, Liquid, Open, Online, Multi-currency.

    Announced last Friday, the central banks of Malaysia and Thailand entered the programme as official policymaker participants alongside Singapore’s monetary authority. Commercial banks, merchant payment networks and financial technology providers across all 3 markets will work directly with the regulators to establish standard operating practices for multi-currency transactions.

    Setting Terms for Regional Digital Settlement

    Work under the framework focuses on defining how distinct forms of digital money can clear, settle and exchange without institutional friction across borders. Participating teams will address three concrete tracks: cross-border acceptance and settlement mechanisms, technical interoperability between domestic payment systems, and programmable transaction controls.

    Implications for Cross-Border Merchants

    For cross-border retailers and online marketplace platforms operating across the Singapore-Malaysia-Thailand corridor, disparate clearing mechanisms create structural working capital delays. Wholesale clearing channels often demand days to convert and settle local balances.

    By establishing common protocols for programmable and digital currencies, central banks are testing ways to bypass fragmented correspondent banking relationships. The operational risk sits in technical compliance, where commercial operators must adapt their checkout infrastructure to central bank specifications while managing distinct domestic regulatory requirements across each border.

    The Trajectory of Southeast Asian Payments

    The BLOOM framework builds on existing cross-border links established across the region over recent years. While those early retail integrations connected consumer smartphone apps for tourist spending, they relied on conventional commercial bank rails behind the scenes.

    BLOOM shifts the focus from consumer front-ends to the core settlement layer, evaluating programmable digital tokens to automate settlement conditions directly. The test phase will determine operational guidelines, with the participating regulators due to outline technical specifications and initial private-sector pilot results in upcoming joint releases.

  • Bloom Nutrition Ignites Australia’s Health Scene with Zero-Sugar Sparkling Energy Drinks at 7-Eleven

    Bloom Nutrition Ignites Australia’s Health Scene with Zero-Sugar Sparkling Energy Drinks at 7-Eleven

    Bloom Nutrition, a health and wellness brand originating from the United States, has recently made its debut in Australia with the introduction of its Sparkling Energy Drinks.

    Nourishing Energy Beverages

    Bloom Nutrition’s unique beverage blend boasts zero sugar and a minimal 10 calories per can. It’s power-packed with 113mg of naturally-sourced caffeine from green coffee beans. The brand champions a ‘better-for-you’ range, with its products featuring health-boosting compounds like prebiotics, B-vitamins, apple cider vinegar, and ginseng. Additionally, they are free from artificial colors and aspartame.

    The pioneer selection of the drink is offered in three different flavors: Strawberry Watermelon, Peach Mango, and Raspberry Lemon. Bloom Nutrition plans to extend its flavor range with more options, including Juicy Orange and Crisp Apple, expected to be launched by the end of this year.

    Expanding Market Reach

    By partnering with 7-Eleven, Bloom Nutrition has gained immediate access to Australia’s convenience retail market, a significant move in its international commercial expansion. The Sparkling Energy Drinks, available in 355ml cans, are now being sold nationwide through 7-Eleven stores at a recommended retail price of $7.

    Mari Llewellyn, co-founder of Bloom Nutrition, expresses her excitement about the brand’s expansion to Australia: “We founded Bloom with the aim of helping people feel their best. This makes our introduction to the Australian market a moment of fulfillment. Our Sparkling Energy Drinks are designed to cater to the active, wellness-oriented lifestyles of Australians.”

    Questions & Answers

    What are some key aspects of Bloom Nutrition’s Sparkling Energy Drinks?
    The drinks contain zero sugar and are low-calorie. They are made with natural caffeine, prebiotics, B-vitamins, apple cider vinegar, and ginseng.

    What flavors are currently available in Australia?
    At present, the available flavors are Strawberry Watermelon, Peach Mango, and Raspberry Lemon.

    What are the future plans for Bloom Nutrition in Australia?
    The company plans to launch more flavors, including Juicy Orange and Crisp Apple, later this year.