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Tag: Bloomingdale

  • Bloomingdale’s opens Soko Glam mini store

    Bloomingdale’s opens Soko Glam mini store

    Bloomingdale’s will launch on June 10th the first ever brick-and-mortar outpost of the Korean beauty retailer at its Soho location. The new mini store will sell a selection of K-beauty products curated by Soko Glam.

    Soko Glam launched in 2012 as an online community and retailer for Korean beauty products. Fans of the brand will now be able to shop the site’s favorite K-beauty products in person at Bloomingdale’s new Soko Glam mini store. The store will officially open on Saturday, with the launch party including a meet and greet with Soko Glam co-founder Charlotte Cho.

    The physical store will still keep some ties to its digital presence at the Bloomingdale’s store. The shop will include monitors showing beauty tutorials from Soko Glam’s blog, The Klog. Visitors to the store’s launch day will be able to upload and tag photos on Instagram in order to win prizes and rewards.

    In-store advisers will also assist customers in navigating Korean beauty products. The shop will carry a mix of well-known Korean brands such as Etude House, Manefit and Neogen, and new editions to the Soko catalogue like Hanskin.

    American interest in Korean beauty products has increased significantly in recent years, with mainstream retailers like CVS carrying Korean cosmetics. In March, Barneys launched a mask bar with Alicia Yoon, founder of the K-beauty shop Peach & Lily. Yoon has also worked with Target to create a curated section of K-beauty.

    Soko Glam expanded its reach by launching a subscription box service earlier this year, however the Bloomingdale’s mini shop represents a huge step forward for the company in establishing a physical presence.

  • Macy’s to shutter 5% of its stores in early 2016

    Macy’s to shutter 5% of its stores in early 2016

    Macy’s says it will close 35 to 40 stores in early 2016, or as much as 5 per cent of its namesake department stores.Macy’s said Tuesday it hasn’t selected all of the stores that will be closed yet. It expects the locations will have about $300 million in combined revenue. The company says employees who work at the closing stores may be offered positions at nearby locations, and workers who are laid off will be offered severance benefits.

    The Cincinnati-based company says it closes a few underperforming stores every year. The company runs 770 Macy’s stores and has closed 52 locations over the last five years while opening 12.

    Macy’s and other retailers are looking for new ways to boost their sales as middle-class customers try to keep their spending down, looking for deals and doing more of their shopping online. The company is preparing to open six lower-priced Macy’s Backstage stores later this year and intends to open more of them in 2016.

    Over the last few quarters Macy’s has been hurt by the strong U.S. dollar, which has cut into spending by tourists, as well as a labour dispute that slowed down ports on the West Coast. The company reported $28.11 billion in revenue in 2014, up less than 1 per cent from the year before.

    Macy’s is also getting ready to test selling goods online in China through a joint venture with a retailer based in Hong Kong.

    Macy’s Inc. also runs the Bloomingdale’s chain, and earlier this year it bought upscale beauty retailer Bluemercury. It has a total of 885 locations.

    On Tuesday the company said it will experiment with selling consumer electronics, as it will open Best Buy shops inside 10 of its stores in November. Those departments will be staffed by Best Buy employees.