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Tag: bluebell

  • Bluebell Group’s BlueSpace: A New Retail Star in Shenzhen’s Premium Market

    Bluebell Group’s BlueSpace: A New Retail Star in Shenzhen’s Premium Market

    Bluebell Group has unveiled BlueSpace, an innovative multi-brand retail platform in Shenzhen, offering a curated selection of beauty products, fragrances, lifestyle items, and collector’s pieces all under one roof. This strategic move is part of the company’s ongoing expansion of its high-end retail offerings in the Chinese market.

    The first BlueSpace store is located at the Galeries Lafayette Shenzhen in UpperHills mall. The store carries a diverse selection of international and Chinese brands such as Malin+Goetz, Noble Panacea, Niance, The Different Company, Rose et Marius, Notes for Later, Chujian, To Wild, Bobo Nuts, and CosMouni.

    Aiming for Broader Growth

    BlueSpace is a significant component of Bluebell Group’s overarching growth strategy. It provides a unique retail format intended to assist brand partners in exploring and expanding their reach in China’s upscale consumer market. According to Philippe Guettat, the group’s president and CEO, this progressive model offers their brand partners an unprecedented, low-risk platform to forge meaningful connections with high-end consumers throughout China.

    Earlier in the year, Bluebell Group named Guettat as their permanent group president and CEO in a broader leadership reshuffle. This was done with the aim of reinforcing alignment across their Asian operations.

    Questions & Answers

    What is BlueSpace?
    BlueSpace is a multi-brand retail concept launched by Bluebell Group in Shenzhen. It offers a wide range of beauty, fragrance, lifestyle products, and collectibles under one roof.

    What is the significance of BlueSpace in Bluebell Group’s strategy?
    The introduction of BlueSpace is a key part of Bluebell Group’s growth strategy. It aims to provide a unique retail format for their brand partners to test and expand their presence in China’s high-end consumer market.

    Who is Philippe Guettat?
    Philippe Guettat is the group president and CEO of Bluebell Group. He was appointed to this permanent position earlier this year as part of a broader leadership reshuffle within the company.

  • Bluebell Group Ushers in New Era: Appoints Philippe Guettat as CEO in Key Leadership Revamp

    Bluebell Group Ushers in New Era: Appoints Philippe Guettat as CEO in Key Leadership Revamp

    The Bluebell Group recently announced the confirmation of Philippe Guettat as its permanent group president and CEO. This decision is part of an extensive leadership overhaul aimed at bolstering harmonization throughout its Asian operations.

    Guettat, who previously served in the role temporarily, received the official nod from the board after demonstrating a period of strategic focus and operational discipline. Chairman of the board, Laurent de Rougemont, expressed admiration for the distinct clarity and strategic discipline Guettat brought to the group during his temporary tenure.

    Rougemont said, “His dedication to operational excellence and delivering value for our stakeholders solidifies him as the ideal choice to guide the group into its next phase of success.”

    Leadership Update

    As part of the leadership transformation, Bluebell has elevated the roles of people and culture to the executive level. The company has appointed Ivan Zenovic as the new Chief People and Communications Officer. Zenovic, who will report directly to Guettat, will be in charge of talent processes and striving to standardize retail excellence across various markets.

    Rougemont added, “We move forward with a reinforced leadership structure and a straightforward goal: to ensure Bluebell remains the top sophisticated, high-performance home to the world’s most iconic brands.”

    Bluebell, a privately-owned company established in 1954, operates in vital markets throughout the Asia-Pacific region. It manages over 170 international brands through approximately 650 sales outlets, in addition to e-commerce and travel retail channels.

    Questions & Answers

    What is Philippe Guettat’s new role at Bluebell?
    Philippe Guettat has been confirmed as the permanent group president and CEO of Bluebell Group.

    What are the responsibilities of Ivan Zenovic, the new Chief People and Communications Officer?
    Ivan Zenovic will oversee talent processes and work to standardize retail excellence across various markets.

    What is the main goal of Bluebell following this leadership reshuffle?
    The main goal is to ensure Bluebell remains the top sophisticated, high-performance home to the world’s most iconic brands.

  • SK Telecom to build O2O platform with Bluebell

    SK Telecom to build O2O platform with Bluebell

    SK Telecom has signed a memorandum of understanding (MOU) with Bluebell Korea to cooperate on bringing cutting-edge ICT to the luxury retail industry.

    Bluebell Group is a leading operator of luxury brands in Asia, which also specializes in consulting, and has eight branches in Asia distributing products from over 100 brands. Bluebell Korea is in charge of distributing luxury goods to duty free shops and shopping malls in Asia.

    Under the MOU, SK Telecom and Bluebell Korea will work together to build an O2O (offline to online) platform to enhance travelers’ shopping convenience; bring innovative changes to luxury goods stores and distribution channels; and develop luxury goods based on ICT.

    SK Telecom plans to apply its industry-leading ICT – including its cloud-based digital signage platform “Smart Signage” and IoT-based location tracking solution – to luxury brand stores and goods so as to increase customer loyalty and sales of luxury brands.

    The luxury industry has so far strictly adhered to the craftsmanship of products and traditional sales channels – that is, offline stores. However, a slowdown in market growth coupled with the rise of young, tech-savvy consumers who are taking up a growing share of luxury spending is driving new changes in the conservative industry.

    “Through the MOU with Bluebell Korea, SK Telecom expects to bring innovative changes to the luxury market through the application of its state-of-the-art ICT including IoT technologies,” said Cha In-hyok, EVP and head of IoT business division at SK Telecom.

    “The convergence between ICT and the luxury retail industry will not only create new business opportunities for both parties but also deliver enhanced value and experience for customers.”

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