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Tag: Bonia

  • Bonia Transforms Shopping Experience with Innovative Store Design in Kuala Lumpur

    Bonia Transforms Shopping Experience with Innovative Store Design in Kuala Lumpur

    Malaysia’s lifestyle brand Bonia has launched a flagship store in Kuala Lumpur, revealing a unique retail concept that combines customer engagement and innovative spatial design.

    Exterior and Interior Design

    The new store boasts a colonnade-style exterior adorned with red brick tiles, reminiscent of traditional street architecture. Inside, the space showcases a layout composed of four interconnected rooms, each revolving around a major display area. This design offers a more immersive and easily navigable shopping experience to the customers.

    Distinct Functional Spaces

    Each room within the store is assigned a unique function. Some of the areas draw inspiration from different environments, such as a library, dressing room, and lounge. The transition between these distinct spaces is marked by varying color schemes, including hues of red, orange, and terracotta.

    A New Retail Concept

    Bonia’s concept aims to make the retail environment more interactive. This is achieved by merging product presentations with flexible design elements. The brand’s focus on creating a dynamic and engaging retail experience is clearly reflected in this innovative approach.

    The opening of the Kuala Lumpur store comes in the wake of Bonia’s international expansions, notably in Vietnam. However, the company had to withdraw a joint venture in the country earlier, following a provision for losses amounting to US$1.3 million.

    Questions & Answers

    What is the unique concept of Bonia’s new store in Kuala Lumpur?
    The store integrates customer engagement with innovative spatial design, creating a dynamic and immersive shopping experience.

    How is the interior of the Bonia store structured?
    The store’s interior comprises four interconnected rooms, each assigned a unique function and theme. The rooms are designed to resemble a library, dressing room, and lounge, among others.

    What led to Bonia’s earlier withdrawal from a joint venture in Vietnam?
    Bonia had to exit a joint venture in Vietnam due to a provision for losses which amounted to US$1.3 million.

  • Fewer sales, but more profit for Bonia

    Fewer sales, but more profit for Bonia

    While Malaysian fashion retailer Bonia sold fewer handbags in its second quarter, it did manage to grow its net profit.

    It achieved a net profit of RM11.99 million (US$3 million) for the period, to the end of December, up 8 per cent. It attributes the upswing to lower running costs and improved gross profit margins.

    Quarterly revenue dropped 7 per cent to RM160.34 million, Bonia saying this had been anticipated because of the closure of counters as part of a rationalisation process.

    However, the lower revenue was offset by improved gross profit margins, up 5 per cent.

    Year-end sales and the festive season boosted revenue and operating profit to RM15.35 million.
    Business in Indonesia, Singapore and Vietnam was hit by weak consumer sentiment.

    Still, the quarterly growth was not enough to stem the fall on its half-year earnings, which saw net profit slide 31 per cent to RM13.3 million. Revenue contracted by 10 per cent to RM279.23 million.

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  • Bonia Vietnam moves south with second store

    Bonia Vietnam moves south with second store

    Leathergoods retailer Bonia Vietnam has opened its first Ho Chi Minh City boutique, at Crescent Mall.

    Covering 192sqm on the mall’s second floor, the store has a simple design featuring timber and bright colours as a background to the brand’s latest items.

    Celebrities attending the grand opening included actress/director Ngo Thanh Van, who joined Bonia representatives in cutting the opening ribbon.

    It is the Malaysian brand’s second store in Vietnam, the first being at Vincom Hanoi.

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  • Bonia to close more stores

    Bonia to close more stores

    Malaysian fashion retailer Bonia will close more of its loss-making outlets next year.

    But despite weak earnings, the boutique brand known for its leather goods and footwear plans to increase its advertising and promotional spending.

    Pretax profit fell nearly RM26.7 million (US$6 million) for its latest financial to June 30 to RM45.93 million. Bonia cites the slowing economy in Malaysia and Singapore as the core reason.

    About 10 Bonia outlets have been closed internationally this year, and group MD Albert Chiang says the group is undertaking “prudent measures” and being selective about store openings.

    Bonia owns the Bonia, Carlo Rimo and Sembonia brands and has a presence in Cambodia, Indonesia, Malaysia, Myanmar, Singapore and Vietnam.

    The group also owns distribution rights to Braun Buffel, Jeep, Pierre Cardin, Santa Barbara Polo and Racquet Club.

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  • Takashimaya Vietnam opens doors

    Takashimaya Vietnam opens doors

    Three years after the Japanese luxury department store chain announced plans to enter Saigon, Takashimaya Vietnam opened its doors at the weekend.

    As the anchor tenant of  downtown Ho Chi Minh City’s Saigon Center, Takashimaya takes up a whole five floors making it by far the nation’s largest department store – and likely its most expensive.

    The first impression that the department store makes is its spacious interior. Concessions to brands have been arranged to leave unusually wide aisles – ensuring the store was comfortable even on its crowded grand opening day.

    Takashimaya Vietnam - interior

     The central atrium of the expanded Saigon Center featuring Takashimaya’s first Vietnam store.

    The first floor of Takashimaya houses the food maison, most of which is filled by Japanese F&B brands such as Minamoto Kitchoan, Gyumaru, Azabu Sabo, Yamazaki and Suizan. Some tea brands make their way into that space, including Vietnam’s own Phuc Long, Singapore’s TWG tea, and B Tea.

    Targeting the high class consumers in Saigon and Vietnam, Takashimaya has chosen carefully the brands to appear in their stores, including luxury brands coming to Vietnam the first time, complemented by the high level of customer service Takashimaya offers elsewhere in the world.

    Takashimaya Vietnam

    The second floor is exclusively for ladies with international fashion names such as Banana Republic, Bebe, Bonia, Braun Buffel; footwear from Clarks, Geox, Cole Haan; bags from Carlo Rino, Cromia; and Furla with its first flagship in Vietnam after years being distributed by Ha Vang company.

    The rest space is occupied by cosmetics brands, including Korean labels Skinfood, which marked the store’s opening with a special event ‘Makeup Style for Your Summer’.

    Takashimaya Vietnam - Skinfood

    “We offer free makeup and manicure for our customers for two days. Besides, when they buy our products, they will receive a gift set,” said Kieu Oanh, senior PR & marketing executive of Skinfood Vietnam.

    For women, the excitement continues on the next level of Takashimaya: a heaven of luxury cosmetics, jewelleries and fragrances. Christian Dior is prominently located at the front, with rival Lancome opposite. Lancome also opened its own ‘Lancome Cafe’ – a style boutique, where women can take free makeup lessons and receive gifts for the best ‘artwork’.

    Takashimaya Vietnam - Lancome

    Other brands include Bobbi Brown, Shiseido, Estee Lauder, Swarovski, and Mac.

    Takashimaya Vietnam - Yves Rocher

    The next floor features international fashion and cosmetics brands including Diane von Furstenberg, Hugo, Versace and Paul & Shark, along with restaurants and cafes. This level has a rest space with some chairs for visitors arranged around a huge grey pillar.

    Takashimaya Vietnam - Diane von Furstenberg

    Local luxury multibrand retailer Runway comes back after closing its store in Vincom Center in March. As usual, it has a large space in the center, gathering all women’s favourite brands with modern and elegant designs.

    Takashimaya Vietnam - Runway

     The new Runway store replaces the local multi-label luxury brand’s previous space at Vincom. 

    Another highlight is the ready-to-launch space of women handbags Kate Spade New York. That outlet is expected to open soon.

    Takashimaya Vietnam - Kate Spade

    Coming soon: Kate Spade.

    The last level of Takashimaya is filled with men’s fashion and casual wear and children’s clothing and toys. Tommy Hilfiger has the largest outlet here, opposite the first authentic Fred Perry store.

     

    With more than 180 years of experience and US$290 million investment, it is expected that Takashimaya will not only take Vietnamese shopping to a higher level but also mark a turning point for economic development and quality retail in Vietnam.

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  • Inside Bonia Selangor

    Inside Bonia Selangor

    Malaysia-listed luxury fashion retailer Bonia has opened a new generation boutique in its home market.

    The new store is on the ground floor of the Aeon Seksyen 13 Shah Alam shopping complex in Selangor.

    Bonia - Aeon Shah Alam Selangor Malaysia 2

    As the accompanying images released by the brand on Facebook show, the store has a distinctly curved facade and something of a ‘maison’ feel. It is thus similar to the style used by luxury European brands, with stock clustered by category in precincts, but not quite rooms.

    Bonia - Aeon Shah Alam Selangor Malaysia 3

     

    Stock is sparsely laid out to make the core leather goods ranges the hero of the displays, augmented by the brand’s apparel offer.

    Bonia - Aeon Shah Alam Selangor Malaysia 4

    Bonia Group has more than 700 sales outlets and 70 boutiques across Asia specialising in leatherwear, footwear and accessories.

    Bonia - Aeon Shah Alam Selangor Malaysia 1

     

    Altogether it has a network of more than 1200 sales outlets and 170 standalone boutiques throughout the world, including countries such as Brunei, Cambodia, China, Indonesia, Japan, Malaysia, Myanmar, Singapore, Thailand, Taiwan and Vietnam.

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